Voices of Search Podcast Episode Summary

Title: What Other Marketing Channel Will Have The Most Overlap With SEO In 12 Months?
Host: Tyson Stockton
Guest: Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow
Release Date: May 17, 2025

Introduction

In this episode of the Voices of Search podcast, host Tyson Stockton engages in an insightful discussion with Elliot Tsai, the Senior Growth Manager of SEO and ASO at TextNow. The conversation centers around the evolving landscape of search engine optimization (SEO) and identifies emerging marketing channels that are set to intersect significantly with SEO over the next year.

Primary Discussion: Overlapping Marketing Channels with SEO

Elliot Tsai addresses the pivotal question: "What other marketing channel will have the most overlap with SEO in 12 months?" His response highlights key platforms poised to integrate closely with SEO strategies.

1. YouTube as a Major Overlap with SEO At [02:35], Elliot identifies YouTube as the foremost marketing channel that will increasingly converge with SEO practices. He emphasizes the platform's growing importance in search algorithms and content discovery.

Elliot Tsai [02:35]:
"Will say for sure will be YouTube. That will be the first thing."

2. Apple Store and Google Store Optimization Following YouTube, Elliot points to Apple App Store Optimization (ASO) and Google Play Store Optimization as significant areas of overlap. He explains that understanding and optimizing these platforms can drive substantial organic traffic, akin to traditional SEO efforts.

Elliot Tsai [02:50]:
"Second will be Apple Store and Google Store Optimization. Because if you really understand Apple Store Google Store there's a huge traffic actually come from Google search."

He further illustrates this with a practical example from TextNow, noting how free app listings often appear prominently in Google search results, sometimes even surpassing the company’s homepage.

3. Integration with Search Engine Results Pages (SERPs) Tyson Stockton builds upon Elliot's insights by discussing the broader implications of integrating various mediums within SERPs. He remarks on the potential for a more unified search experience that seamlessly incorporates different content types.

Tyson Stockton [04:41]:
"Because a lot of the discoverability in those channels also happens within the SERP. So it's like separating that... it's going to become like into a more... consistent place."

This highlights the trend towards a holistic approach in SEO, where different content forms such as videos, images, and app listings are optimized to coexist within search results.

Insights and Future Implications

The conversation underscores a significant shift in SEO strategy, where traditional text-based optimization is expanding to encompass multimedia and app-centric platforms. Elliot's focus on YouTube suggests that video content will play a crucial role in organic search strategies, potentially requiring SEO professionals to develop new skills and approaches tailored to video optimization.

Moreover, the emphasis on App Store Optimization reflects the growing interplay between mobile app discoverability and web search. This convergence indicates that successful SEO strategies will need to be more integrated, considering various platforms that users interact with daily.

Tyson Stockton adds depth to this discussion by highlighting the necessity for SEO practitioners to adapt to these changes. The move towards a more consistent and integrated search environment means that optimizing across multiple channels will become essential for maintaining and enhancing online visibility.

Conclusion

In conclusion, the episode provides valuable foresight into the future of SEO and its intersection with other marketing channels. YouTube, along with Apple Store and Google Store Optimization, are identified as key areas where SEO strategies will increasingly overlap. This evolving landscape calls for SEO professionals to broaden their expertise and adopt more comprehensive optimization techniques to stay ahead in the competitive digital market.

For listeners seeking to enhance their SEO strategies, this episode offers actionable insights into integrating emerging marketing channels, ensuring sustained organic growth in an ever-changing search ecosystem.

Notable Quotes:

• Elliot Tsai [02:35]:
  "Will say for sure will be YouTube. That will be the first thing."

• Elliot Tsai [02:50]:
  "Second will be Apple Store and Google Store Optimization. Because if you really understand Apple Store Google Store there's a huge traffic actually come from Google search."

• Tyson Stockton [04:41]:
  "Because a lot of the discoverability in those channels also happens within the SERP. So it's like separating that... it's going to become like into a more... consistent place."

This comprehensive discussion sheds light on the anticipated convergence of SEO with other marketing channels, providing listeners with a clear understanding of where to focus their efforts in the coming year to maximize organic visibility and drive sustained growth.