What's your game plan for balancing AI efficiency with maintaining E-E-A-T signals? - Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search Podcast: Detailed Summary

Episode Title: What's your game plan for balancing AI efficiency with maintaining E-E-A-T signals?
Release Date: June 6, 2025
Host: Tyson Stockton
Guest: Jade Pruitt, Founder of Hello SEO
Podcast Network: I Hear Everything

Introduction

In this episode of the Voices of Search podcast, host Tyson Stockton welcomes Jade Pruitt, the founder of Hello SEO, to discuss the evolving landscape of search engine optimization (SEO) in the age of artificial intelligence (AI). The conversation centers around predicting the future of AI in search, the development of webmaster tools within large language models (LLMs), and the strategic moves search engines like Bing could make to win favor within the SEO community.

AI Search Evolution Predictions

Jade Pruitt initiates the discussion by posing a forward-looking question to her guest:

[00:43] Jade Pruitt: "Tell me how you predict AI search evolving through the end of the year."

The guest responds by emphasizing the growing adaptation of AI in search and the anticipated surge of new tools designed to track and analyze AI-driven data:

[00:50] Guest: "I think we're going to see more people adapting to it and we're also going to see an influx of new tools to allow us to track."

The guest highlights the necessity for advanced webmaster tools within LLMs, expressing a desire for functionalities that facilitate more nuanced keyword research and data analysis directly within AI platforms:

[00:56] Guest: "I would love some sort of webmaster tools within the LLMs. I don't know if they'll give that to us. And also some sort of keyword research type tool is obviously going to have to be a lot more nuanced, but something to allow us to like, do that information on the front end and, or do that research would be awesome."

Webmaster Tools in LLMs

Building on the guest's insights, Jade Pruitt expresses a degree of skepticism regarding Google's potential integration of such tools, suggesting that external forces might be necessary to drive this development:

[01:18] Jade Pruitt: "I don't expect Google to do that until maybe they're like forced to or they have to."

She further advocates for Bing to take the initiative in introducing advanced webmaster tools, positing that such a move would endear Bing to the SEO community:

[01:32] Jade Pruitt: "Like Bing, this is a plea to you. Like, if you want to win over the hearts of the SEO community, bring in this element to Bing webmasters. I think you make a huge amount of friends within the industry if you were the first to do that."

Bing's Potential Strategic Moves

The guest responds by clarifying that their primary concerns lie more with Bing and new entrants like OpenAI rather than Google:

[01:44] Guest: "Yes. It's so funny. I'm so not worried about Google. I didn't even think about them. I was thinking about Bing or, you know, OpenAI just making its own for fun."

Jade Pruitt concurs, suggesting that Bing's strategic integration of webmaster tools could capitalize on building demand and fostering strong relationships within the SEO sector:

[01:54] Jade Pruitt: "Which, I mean, I don't know, probably like, strategically would be a great move for them because it's like, I don't know, they can play on that, kind of like building demand, you know?"

She speculates that while Google might adopt similar tools if compelled, Bing has the opportunity to pioneer these features, aligning with her personal intuition:

[02:07] Jade Pruitt: "And I feel like Google would if they were forced to, but it's like, I don't see them being the first to, but I don't know, that could be a complete personal gut instinct."

Conclusion

The episode wraps up with Tyson Stockton thanking Jade Pruitt for her valuable insights on the future of AI in search and the potential for Bing to lead in providing advanced SEO tools. Listeners are encouraged to connect with Jade via LinkedIn and explore her company's offerings at helloSEO.com. The host also reminds listeners to subscribe for more daily SEO and content marketing knowledge.

Notable Quotes:

Guest [00:50]: "I think we're going to see more people adapting to it and we're also going to see an influx of new tools to allow us to track."
Jade Pruitt [01:18]: "I don't expect Google to do that until maybe they're like forced to or they have to."
Jade Pruitt [01:32]: "If you want to win over the hearts of the SEO community, bring in this element to Bing webmasters."
Jade Pruitt [02:07]: "I don't see them being the first to, but I don't know, that could be a complete personal gut instinct."

This episode provides a concise yet insightful discussion on the intersection of AI and SEO, highlighting the importance of specialized tools for webmasters and the strategic opportunities available to search engines like Bing. Jade Pruitt's perspectives offer valuable foresight for SEO professionals navigating the rapidly evolving digital landscape.