Transcript
A (0:00)
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast Network, ready to expedite your company's organic growth efforts. Sit back, relax and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
B (0:42)
I'm Jordan Cooney and joining me today is Moto Lanvier, CMO and Chief Product Officer at Peak AI. Where should brands invest today?
C (0:52)
I mean, very abstractly speaking, be the answer that people expect. Be so relevant in people's mind that when they ask about sneakers, they expect one of your sneakers to be on that list.
D (1:08)
Time for a one minute break to hear from our sponsor, Pre Visible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rate. None of those sound very good now do they? Well, that's where Pre Visible's integrated consulting model comes in. Pre Visible draws From a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content and reporting to effectively operationalize SEO for your business. Pre Visible's four stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian Square, all who rely on the SEO consultants at Pre Visible. For more information go to Previsible IO. That's Pre Visible. P R E V I S I B L E I O
C (2:36)
How to do that? Ask a brand marketer. They know better than me as an SEO. As a content person I would invest in in content across the whole funnel. Even if it will not get clicks, it will influence answers and I would figure out the tracking and attribution thingy which can. And the solution can be to say, as a company, we don't need perfect tracking and attribution, but based on asking 1% of our customers, we know that a lot of them hear about us on ChatGPT, so we will continue to invest. But don't just do nothing because the tracking and attribution part is difficult.