Summary2 min read

Podcast Summary

Podcast: Voices of Search
Episode: Why should somebody try Noble?
Host: Jordan Cooney
Guest: Raul Jain, CEO and Co-Founder at Noble
Date: April 25, 2026

Episode Overview

In this episode, host Jordan Cooney welcomes Raul Jain, CEO and Co-Founder of Noble, to discuss why brands should consider utilizing Noble in their content and SEO strategy. Their conversation focuses on the evolving landscape of AI-driven search, the importance of off-site and third-party signals, and how Noble addresses these needs to help brands remain visible in AI search results.

Key Discussion Points & Insights

1. The Shift to AI Search and Source Citations

Visibility in AI Search: Raul underscores the growing importance of appearing in AI-generated search results, which represent a new frontier in how users discover information.
Off-Site Signals Matter:
- Raul explains that "95% of sources, especially for those mid-funnel prompts, are third party sources" (00:42).
- This means Google and AI search tools pull data not just from a brand’s website, but from credible third-party references—impacting both visibility and authority.

2. Why Brands Need Noble

The Problem:
- Many brands focus primarily on optimizing their own sites, neglecting their footprint across trusted third-party platforms and sources.
The Solution Noble Provides:
- Noble helps ensure brands are cited in the right places so they are included in AI-driven summaries and answers.
- Being mentioned in authoritative sources is crucial: "If you're not mentioned in the sources, you're not going to show up in the answer" (03:18).

3. Actionable SEO Strategy

Third-Party Authority:
- As the search ecosystem evolves, building a strong off-site presence is as important—if not more important—than on-site traditional SEO.
- Brands should take a proactive approach to being featured and referenced by relevant, authoritative third-party sites.

Notable Quotes & Memorable Moments

On Source Citations:

"95% of sources, especially for those mid-funnel prompts, are third party sources."
— Raul Jain (00:42)
On Why Off-Site Presence Matters:

"If you're not mentioned in the sources, you're not going to show up in the answer."
— Raul Jain (03:18)

Timestamps for Key Segments

[00:42] – Raul Jain explains the importance of third-party sources for AI search visibility.
[03:18] – Key takeaway: Brands must be referenced in credible sources to be included in AI-generated answers.

Summary & Takeaways

AI and search are changing how brands must approach visibility.
Brands need a robust presence across third-party, authoritative sources to remain competitive in search results driven by AI.
Noble offers a focused solution to help brands get cited in the right places, ensuring they're seen in AI and search experiences.
As Raul sums up: "If you're not mentioned in the sources, you're not going to show up in the answer." (03:18)

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Transcript2 lines

[00:00]
A
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast Network, ready to expedite your company's organic growth efforts. Sit back, relax and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
[00:42]
B
I'm Jordan Cooney and joining me today is Raul Jain, CEO and Co Founder at Noble. Why should somebody try NOBL? Do you want to show up in AI? Search off site is incredibly important 95% of sources, especially for those mid funnel prompts Our third party sources Time for a 1 minute break to hear from our sponsor, Pre Visible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rate. None of those sound very good now do they? Well, that's where Pre Visible's integrated consulting model comes in. Pre Visible draws From a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content and reporting to effectively operationalize SEO for your business. Pre Visible's four stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian Square, all who rely on the SEO consultants at Pre Visible. For more information go to Previsible IO. That's Previsible P R E V I S I B L E I O. So if you're not mentioned in the sources, you're not going to show up in the answer. That's all for today, but until next time, remember the answers are always in the data. Sam.