Transcript
A (0:00)
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com I'm Joran Cooney and
B (0:22)
joining me today is Garrett Sussman, Director of Marketing at Ipoll Rank. Today, Garrett and I are going to talk about what AI search behavior actually looks like, why conversational search is changing, how people discover information, and how marketers can separate real opportunity from industry noise. Is this transformation of models LLM models using search and search terms going to expand or decline over the next year?
C (0:49)
I think it's going to expand in that it's going to be additive and we're going to be able to search more more things than we ever had before. But I think it's going to decline at the same time because it's going to be a secondary function of your AI assistant and it's just going to blend into how you interact with the tech.
D (1:08)
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B (2:36)
Thank you to Garrett Sussman, Director of Marketing at Ipull Rank for joining us. If you'd like to contact Garrett, you can find a link to his LinkedIn profile in our show notes or on the voiceofsearch.com or or you can also visit his company website, iPoll rank.com if you haven't subscribed yet or want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed every week. Okay, that's all for today, but until next time, remember, the answers are always in the data.
