Podcast Summary: "YouTube SEO Is SEO 5 Years Ago?"

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Host: Tyson Stockton
Guest: Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow
Release Date: May 16, 2025

Introduction

In this insightful episode of the Voices of Search podcast, host Tyson Stockton engages with Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, to explore the evolving landscape of YouTube SEO compared to traditional organic SEO strategies. The discussion offers a deep dive into the similarities and differences between YouTube optimization and classic search engine optimization, providing listeners with actionable strategies to enhance their digital presence.

YouTube SEO vs. Traditional SEO

Elliot Tsai initiates the conversation by addressing the provocative question: Is YouTube SEO merely a replication of traditional SEO from five years ago? He clarifies, “I won't say it's the same, but it's a different approach because YouTube really visualizes the user” (02:27). This distinction underscores the shift from text-based optimization to a more multimedia-centric strategy.

Similarities Between YouTube SEO and Traditional SEO

Elliot highlights that approximately 80% of YouTube SEO strategies mirror traditional SEO practices. Key parallels include:

• Topical Authority: Just as websites build credibility through authoritative content, YouTube channels establish trust by consistently producing relevant and engaging videos. Elliot mentions, “If people keep subscribing and keep coming back to view your video, Google is going to identify this person as a credible source” (02:45).

• Keyword Optimization: Both platforms rely heavily on keyword research to rank content effectively. Elliot suggests integrating YouTube’s trending keywords into SEO briefs to uncover novel insights: “Using their filter to play around... then bring this into your SEO brief” (03:10).

Differences Between YouTube SEO and Traditional SEO

Despite the similarities, YouTube SEO introduces unique elements that differentiate it from traditional SEO:

• Visual and Interactive Content: Unlike traditional SEO, which primarily focuses on text, images, and static elements, YouTube emphasizes video content with higher engagement metrics. Elliot explains, “YouTube allows for more creativity but traditional SEO is all word, table, images, no interaction” (02:37).

• Engagement Metrics: YouTube tracks user interactions such as likes, comments, shares, and watch time, which play a significant role in content ranking. This dynamic interaction aspect is less pronounced in traditional SEO.

Leveraging YouTube Strategies for SEO Success

Elliot advises that integrating YouTube SEO techniques can enhance overall SEO strategies:

1. Content Briefs Enhancement: Incorporating high-trending YouTube keywords and tags into SEO content briefs can reveal emerging trends and popular topics, leading to more effective content creation.

2. Topical Authority Building: Consistently producing high-quality video content can bolster a brand’s authority, indirectly benefiting website SEO through increased brand recognition and backlink opportunities.

3. Engagement Focus: Emulating YouTube’s engagement-driven approach by encouraging user interaction on websites (e.g., comments, shares) can improve SEO rankings.

Key Takeaways

• Adaptability: While foundational SEO principles remain relevant, adapting strategies to incorporate multimedia and interactive elements is crucial for staying competitive.

• Integrated Approach: Combining YouTube SEO tactics with traditional SEO can lead to a more robust and comprehensive digital marketing strategy.

• Continuous Learning: Staying updated with evolving platforms and their unique optimization requirements ensures sustained SEO success.

Notable Quotes

• Elliot Tsai: “If people keep subscribing you and keep coming back to view your video, Google is going to identify this person as a credible source.” (02:45)

• Elliot Tsai: “YouTube can be more creative but like traditional SEO. Current SEO is all word table images, no interaction.” (02:37)

• Elliot Tsai: “Using their filter to play around. See those high trendy one like based on the filter most view what keyword, what tag they use and then bring this into your SEO brief and then find out it’s really interesting results.” (03:10)

Conclusion

This episode underscores the importance of recognizing both the shared foundations and unique distinctions between YouTube SEO and traditional SEO. By leveraging the strengths of both approaches, marketers can craft more effective and dynamic strategies to enhance their online visibility and authority. Elliot Tsai’s expert insights provide valuable guidance for navigating the complex and ever-evolving world of search engine optimization.

For more episodes and expert insights on SEO and content marketing, subscribe to the Voices of Search Podcast and stay ahead in the digital landscape.