What Does the iPhone Event Invitation Mean?

Summary

Waveform: The MKBHD Podcast

Episode: "What Does the iPhone Event Invitation Mean?"

Date: August 29, 2025
Hosts: Marques Brownlee (MKBHD), Andrew Liszewski, David Imel, and guests (Ellis Robin, Miles Somerville)
Podcast Network: Vox Media Podcast Network

---

Episode Overview

This episode dives deep into the latest tech stories circulating in the community, focusing on Apple’s newly announced iPhone 17 event and its mysterious invitation art, alongside rich discussion about new camera hardware (Hasselblad X2D Mark 2, Ricoh GR4), smartphone camera hype and fakery (inspired by Nothing Phone 3 shenanigans), and hands-on impressions of the Google Pixel 10. The crew further explores the recent launch of YouTube's 'hype' feature for smaller creators and reacts to delays and drama in indie game launches. Listeners are offered both critical analysis and spirited banter on what drives excitement and skepticism in today’s tech news cycle.

---

Key Discussion Points & Insights

1. Opening Chatter & Viral Topics

• French Dub Blunder on Old Videos ([02:29])
  • The team shares a hilarious anecdote about a comically bad human-dubbed French audio track on one of their YouTube videos. The dub was so broken and poorly executed that the team wonders if it was done deliberately as a joke.
  • Quote:
    "It kind of seems on purpose, like if I was a human and I was like, I wonder if anybody's really listening to these. I'd just make up French sounds."
    — Marques Brownlee ([04:08])

2. Deep Dive: Hasselblad X2D Mark 2 & Camera Trends

• Hands-on Camera Geekery ([04:46]–[16:06])
  • The crew discusses the Hasselblad X2D Mark 2: a premium, medium format camera with an extraordinary dynamic range, innovative in-body image stabilization (10 stops!), built-in terabyte storage, LiDAR autofocus, and a lower price than its predecessor.
  • Acknowledgement of Hasselblad’s build quality and unique color science.
  • Discussion of how high-end camera pricing is influenced by tariffs and how Hasselblad’s new strategy under DJI is undercutting the medium format market.
  • Quote:
    “10 stops of IBIS is pretty unheard of in any camera…let alone a medium format.”
    — Marques Brownlee ([07:38])
  • Quote:
    "Everything about this camera is incredible...sample photos from this camera look so good."
    — David Imel ([11:03],[12:53])
  • The team pokes fun at “not buying” the camera, noting how gear FOMO drives impulse ("You're saying if I don't buy it now, it's going to get delayed?" — Marques at [14:47]).
  • Cost-per-shot math humor: "[That's] $7 a photo... Not too far off from what I pay for my film."
    — Marques Brownlee ([14:06])

3. Ricoh GR4 & Pocket Camera Inflation

• “Counterculture” Pocket Cameras ([16:06]–[22:02])
  • Contrasts the Ricoh GR series (new GR4) with the last “hype” camera, the Fujifilm X100V, noting the GR series' minimal pocketability but also lacking features vs. price jump ($1500).
  • Discussion of tariffs, pricing, and Ricoh’s cult status among street photographers.
  • Light-hearted guesses at what “GR” stands for, poking fun at the internet’s speculation:
    • "Great Rico–no, Grand Rico–or ‘Gazoo Racing’ if you want to be silly."
      — Multiple hosts ([18:58]–[19:16])

4. Fake Photos on Phone Demos & Camera Marketing

• Nothing Phone 3 “Community Photos” Scandal ([23:33]–[27:21])
  • The crew discusses Nothing’s display of stock images as “community captured” photos in demo units—images actually shot on professional cameras and purchased from stock sites.
  • Commentary on rampant “sample image” fakery in the industry and the easy sleuthing via reverse image search.
  • Anecdote: Marques once caught CNET using his video footage as b-roll placeholder ([26:06]).
  • Broader discussion of phone camera marketing and how most "flagship" differences are now increasingly subtle for casual buyers, with only enthusiasts noticing image processing distinctions ([27:21]–[30:21]).
  • Quote:
    “Are we in the era where there's no point in posting smartphone sample images and being like...?”
    — Ellis Robin ([27:21])

5. Smartphones & Pro Camera Claims

• Camera Quality, Marketing, and Practicality
  • A nuanced take: Companies tout pro camera features, but what matters for "pros" is usability for real work (e.g., redundancy, fast menus, and reliability)—not just maximum specs.
    • "It doesn't matter what golf clubs I use, I'm never gonna beat Tiger."
      — Marques Brownlee ([30:04])
    • “What makes gear truly professional…is not necessarily the total quality of media output. It's features that are really specific to doing it as a job.”
      — Ellis Robin ([31:01])

6. In-Depth: Google Pixel 10 and Pixel 10 Pro

• Hands-on Impressions ([39:17]–[59:35])
  • General UX: Google’s “QI2” (MagSafe compatible) feature is a huge win for Android users with MagSafe accessories.
  • Mixed praise/critique of Pixel 10 Pro:
    • Performance: Battery life is “good to great,” but GPU at high resolution is underwhelming for a new phone ([43:53]–[44:06]).
    • "The Pixel is now the iPhone of Android. Everything is parity, more clearly than ever."
      — David Imel ([53:18])
  • Magic Q (contextual AI replies in Messages) is promising but inconsistent, often pulling wrong data (“...if you had an assistant and said 'when is my trip next week?' and they said 'you’re driving to the studio tomorrow morning'—that would be a horrible response.” — Marques at [51:13]).
  • Conversational AI photo editing is “shockingly good”—an example where on-device AI shines for real users ([52:07]–[53:11]).
  • Cameras: The wide lens is excellent; telephoto and zoom disappoint versus flagship competition (“If you care about zoom, the Pixel is going to be a letdown... normal wides look really good.” — Marques [55:44]–[56:06]).

7. Apple iPhone Event Invitation: Predictions and Theories

• Analyzing the 2025 iPhone Event Art ([60:43]–[68:04])
  • Hyper-detailed speculations based on Apple’s invite, which features a rainbow-colored, liquid-glass “heat map” Apple logo atop an iPhone.
  • Theories include: thermal camera, temperature sensor, vapor chamber cooling for the first time, new colorways, and ultra-thin “Air” model.
    • "Jaw-dropping" = "Awe-dropping" = super thin design?
      — ChatGPT speculation via Marques ([65:26])
  • Team jokes about Apple’s event teasers and the tradition of over-interpreting every detail.

8. Apple and AI Rumors

• Gemini AI, Siri, and Industry Dynamics ([69:45]–[77:04])
  • Rumors: Apple might use Google’s Gemini AI model to power the next-gen Siri, raising big privacy and ecosystem questions.
  • The hosts discuss whether Apple is behind in generative AI and if they'd turn to Google or Anthropic to catch up.
    • “How did they announce this a year and a half ago when they were this far behind?”
      — David Imel ([71:19])
    • "What is the future of people talking to LLMs? Should you be actively switching between models, or should there just be your model?"
      — Marques ([72:11])
  • Recap of recent Apple research, hinting the company is wary of overpromising what current AI can do.

9. YouTube Hype Feature & Indie Game Delays

• YouTube “Hype” for Small Creators ([87:12]–[90:47])
  • Andrew explains YouTube’s new 'hype' feature (limited to channels between 500 and 500,000 subs), how it works, and the initial pros and cons.
    • "It's supposed to help boost videos of smaller creators… more points if you hype a smaller channel."
      — Andrew Liszewski ([89:17])
    • Side note: You can even pay to “hype” a video for more points, but crew suggests supporting via Patreon instead ([90:04]).
• Indie Games Hold for Hollow Knight Silksong ([81:46]–[86:58])
  • Fun tangent on how the highly-anticipated game "Hollow Knight: Silksong" prompted other game devs to delay their launches—drawing a parallel to how tech companies avoid Apple event weeks.
  • “People also do this with Taylor Swift…when they know she’s dropping.”
    — David Imel ([83:45])

10. Trivia & Podcast Fun

• Trivia Highlights ([91:12]–[94:29])
  • Q1: Farthest place from Gothenburg a Hasselblad camera has taken a picture? The Moon.
  • Q2: In what year did YouTube remove all existing annotations? January 2019.

---

Notable Quotes & Moments

• "You're losing money if you don't [shoot enough photos with a Hasselblad]."
  — Andrew Liszewski ([14:14])
• On smartphone camera samples:
  “Every single camera manufacturer company ever...post[s] the pictures [that] are unobtainable images to all of the people buying it.”
  — Andrew Liszewski ([32:24])
• On Apple AI strategy:
  "Apple doesn't have a lot to gain on hyping up the technology, especially because of how behind they are."
  — David Imel ([75:40])

---

Timestamps for Key Segments

• French Dub Video Fail – [02:29]–[04:42]
• Hasselblad X2D Mark 2 Discussion – [04:46]–[16:06]
• Ricoh GR4 & Pocket Cameras – [16:06]–[22:02]
• Nothing Phone 3 Fake Photos Scandal – [23:33]–[27:21]
• Smartphone Camera Marketing Analysis – [27:21]–[33:28]
• Google Pixel 10 Review – [39:17]–[59:35]
• Apple iPhone Event Invite Theorizing – [60:43]–[68:04]
• Apple x Gemini AI Rumor – [69:45]–[77:04]
• Indie Game Delay for Silksong – [81:46]–[86:58]
• YouTube Hype Feature – [87:12]–[90:47]
• Trivia – [91:12]–[94:29]

---

Tone & Language

This episode maintains the MKBHD Podcast’s signature blend of energetic, geeky enthusiasm and self-aware tech skepticism. The hosts are candid, sardonic, and love side tangents. Tech takes are balanced between admiration for innovation and eye-rolling at marketing gimmicks, with frequent inside jokes, meme references, and a readiness to call out hype—whether in camera specs or AI.

---

Transcript

[Marques Brownlee]

Let's face it, saving is hard. Knowing how to invest what you've saved, even harder. But whether you're saving for today or building wealth for tomorrow, betterment helps people and small businesses make smart decisions with their money and put it to work. They automate to make saving simpler. They optimize to make investing smarter. They build innovative technology backed by financial experts. For anyone who's ever said, I think I can do better. So be invested in yourself. Be invested in your business. Be invested with betterment. Go to betterment.com to learn more. Investing involves risk performance, not guaranteed. Labor Day savings are here at the Home Depot with up to 35% off, plus up to an extra $450 off select appliances like LG. Keep your routines running smoothly with an LG refrigerator you can count on from the Home Depot. And with the connected ThinQ app, you'll know if the do is left open and when to replace the filter. Gear up for fall with Labor Day Savings on lg, America's most reliable appliance brand at the Home Depot offer valid August 21st through September 10th, US only. See store online for details.

[David Imel]

I mean, the m. The Leica M11 had 64 gigs and the M11P, they upped it to 256.

[Marques Brownlee]

Really?

[Andrew Liszewski]

What are you saying about all the other things?

[Marques Brownlee]

Hell yeah. You usually sound like kind of middle.

[Andrew Liszewski]

Damn.

[Marques Brownlee]

Hey, what is up, people of the Internet? Welcome back to another episode of the Waveform podcast. We're your hosts. I'm Marques.

[Andrew Liszewski]

I'm Andrew.

[David Imel]

And I'm David.

[Marques Brownlee]

So in this week's episode, we've got two new cameras that I'm not going to buy. I'm definitely not going to buy them. I don't need them. Apple invites also went out. Taylor Swift got engaged. And we've got some final thoughts on the Pixel 10s.

[Andrew Liszewski]

I'm surprised you want to talk about the Taylor Swift engagement.

[Marques Brownlee]

It's just kind of one of the news stories of the year, you know.

[David Imel]

And I remember it would be weird if we did.

[Marques Brownlee]

Would be weird if we didn't.

[David Imel]

Andrew put it in the script to see if Marques would say it.

[Marques Brownlee]

It's just one of those things. It's in every company Slack. I promise.

[Andrew Liszewski]

Didn't you say Verge did an article about which social media platform benefited the.

[Marques Brownlee]

Most from the post? There was an Instagram post. That's where most people saw it. There was a threads post. So the Fediverse got some love. There was no Twitter post.

[David Imel]

Well, she. She's probably not federated something to think about.

[Marques Brownlee]

Yeah, yeah.

[Andrew Liszewski]

But actually, first.

[Marques Brownlee]

Yeah, first, actually.

[Andrew Liszewski]

Okay. We. This got passed around our company, Slack, and I guess was on the Internet a little. I know David hasn't seen it yet. I'm not sure if everyone has, but apparently there's a French dub on one of our old videos and it is bad is the best way of putting it. Hilariously bad. Broken.

[Marques Brownlee]

Yeah.

[Andrew Liszewski]

Ellis, did you hear it? Miles? You heard it, right? Okay, can you play this clip?

[Ellis Robin]

I can.

[Andrew Liszewski]

Okay, this is. Miles and David are hearing this for the first time.

[Marques Brownlee]

Okay.

[Andrew Liszewski]

I don't know.

[David Imel]

This is like a three year old video. What I thought.

[Marques Brownlee]

So what happens is like years ago, I mean, this is still true. But when we get a video dubbed in a different language, it is a downloadable audio track that we download and then upload for each language. So we might have four or five languages per video and then we upload them and then, you know, it is what it is. This is a much older video from years ago that we like retroactively.

[Andrew Liszewski]

That's what I think.

[Marques Brownlee]

Decided to get dubbed.

[Andrew Liszewski]

I think it's three years old. And I believe it was a company we were testing in the past. We did some older videos to test it on. Missed that completely. It's not the company we use anymore. This is actually a human dub, not an AI one. So I think it's a human. And somehow the microphone he was using or how they exported it, it's just. I can't even begin to describe how it could potentially get to that.

[Marques Brownlee]

It kind of seems on purpose, like if I was a human and I was like, I wonder if anybody's really listening to these. I would just make up for French sounds and I would have the microphone as far into my mouth.

[Andrew Liszewski]

Gaming headset during an earthquake.

[David Imel]

Have you seen the top comment?

[Andrew Liszewski]

I have not.

[David Imel]

It just says, unk having a blast.

[Marques Brownlee]

Yeah. I don't know how people found this, but eventually people did find this. And yeah, we took it down because obviously it's not a good dub. But yeah, that was. Sorry about that, France.

[Andrew Liszewski]

But also, that was hilarious.

[Marques Brownlee]

But that was pretty funny.

[David Imel]

Wow. Okay.

[Marques Brownlee]

First camera that I'm not gonna buy. I'm not gonna buy it. I don't need it. I definitely don't need it.

[David Imel]

See the spongebob meme?

[Marques Brownlee]

Cause, yeah, that one ends with I need it. But it's the Hasselblad X2D Mark 2. So I've reviewed one or two of these X1D and X2D Hasselblads in the past. I really like Them, I obviously don't need them, but they're just one of those things where, like, you know how, you know, you guys shoot film, Tim shoots film. You guys kind of will go out and like, leisurely shoot a couple things just because it's a hobby that you have. That was me when I had the X1D. I was just like, these are not photos that I need. I'm not like, going on vacation or taking photos of pets and kids. It's just like, I just want to take some pictures. And the X1D was awesome for that. And it was notably slow, clunky, big, heavy, like, had lots of downsides, but the process and the files that came out of it were very satisfying.

[Andrew Liszewski]

The build quality. The build quality on these cameras is just like every camera you get, there's some part that, like, rattles or like, sounds columns of hollowy plastic. I mean, you've used a lot of really nice ones, so I'm sure you've used plenty of other ones that aren't like that. But, man, nothing about this is like.

[David Imel]

They are the best build.

[Andrew Liszewski]

It's crazy.

[Ellis Robin]

It's really cool that they were able to put all of that build quality into, like, such an economical, cheap package. Right?

[Andrew Liszewski]

Well, that's impressive.

[Ellis Robin]

Look, that's 7,000, 5,000.

[Andrew Liszewski]

It's still crazy.

[David Imel]

So it's cheaper than the last one.

[Marques Brownlee]

Yeah. This is the thing. In the past, like, I did enjoy using these very impractical, clunky, heavy cameras. And they were super expensive. It would be like seven or eight grand for just the body, and then another 3,500, 4,500 for each lens. And they'd be primes, so you'd need two or three lenses. And it was obviously just like a horribly expensive hobby that I should not have gotten into. But I did. Fast forward to a couple generations later. X1D, then X1D Mark II, X2D. This one, it's still medium format, still 100 megapixels. It's up to 15.3 stops of dynamic range. They will take true HDR images. It also has a tilting OLED EVF, which gets up to like 1900 nits or something. It's like a really, really nice screen. And I thought it was.

[David Imel]

Oh, sorry, the screen.

[Marques Brownlee]

Right, the screen, the screen. I thought it was nice.

[Andrew Liszewski]

3,000 nits.

[Marques Brownlee]

Either way. It's like, it's a great, responsive touchscreen, which they've done really well in the past, has continuous autofocus. I'm not so sure about the lidar. I'm gonna watch some reviews, but it has lidar for autofocus and it has 10 stop 5 axis in body image stabilization.

[David Imel]

Yeah.

[Andrew Liszewski]

So.

[David Imel]

Which is ridiculous that is especially on a medium format sensor.

[Marques Brownlee]

It's hard to explain how awesome that is, especially for shooting. Like this is a slow camera, but you still don't want to have to put it on a tripod every single time. Like being able to shoot handheld is a really big deal.

[David Imel]

Yeah.

[Marques Brownlee]

And 10 stops of Ibis is pretty unheard of in any camera. I haven't seen that in like R5 level cameras, let alone like a medium format.

[David Imel]

No, it's, it's ridiculous. One of my friends, Casey kavanaugh gxace on YouTube sent me a photo 3.6 second handheld photo at night and it was sharp as heck.

[Marques Brownlee]

And like crazy.

[David Imel]

That on a medium format sensor that's 100 megapixels is really crazy.

[Marques Brownlee]

Right.

[David Imel]

Like, you usually do not see that kind of tech in this kind of camera. And they, they also added the light our autofocus, which is really awesome because their autofocus has been bad traditionally and they lowered the price. It's like, it's kind of nuts. Ten stop survivors though. You can do like, you can do water on a waterfall being all like silky and smooth and stuff traditionally. Like the bigger the sensor size you go, the more you have to shoot it like film because it's gonna be, it's gonna have worse stabilization. It's gonna have, you know, if it's higher resolution then you see micro shake more all this stuff. But they kind of like fixed all of these problems in this camera.

[Andrew Liszewski]

Yeah, I know very little about cameras, but three seconds handheld.

[David Imel]

Yeah. Three and a half second, I think makes no sense.

[Andrew Liszewski]

That's crazy. Like, that is ins. Like I was.

[David Imel]

Yeah.

[Andrew Liszewski]

There's times where I have a camera, I'm like, damn, I wish I could go to like 1 over 30 right now handheld and like, yeah, 10th of.

[Marques Brownlee]

A seconds kind of push me.

[David Imel]

You're like, wow, a whole second.

[Marques Brownlee]

But three seconds is insane.

[David Imel]

Also, the true HDR is very interesting because this is the first camera to have true hd. We've seen like HDR in cameras before, but the way that that's done it is more of just the way that smartphones have generally done it where they do image stacking and they kind of like crush the tone curve to make it all a mid tone. This one just, it elevates the peak like the highlights so that they get brighter, they get physically brighter. And the, the screen on the back of this camera is HDR compatible. So when you take those images, you can see the detail in that, but it's brighter. And if you put it on a compatible screen, like a MacBook Pro, you'll be able to be able to actually see all that information.

[Marques Brownlee]

Yeah.

[David Imel]

Which is cool because traditionally, like, that kind of HDR has been very limited to smartphones. And usually if you're taking photos like that on your smartphone, you don't want to view them on your computer. And just like, kind of. It just looks weird having it be that bright and everything. And especially this kind of camera being in a RAW file, you can manipulate the shadows so that they're not like jacked up, but you can still see a little bit of detail. But it's not just a mid tone.

[Marques Brownlee]

Yeah.

[David Imel]

Anyway, it's very.

[Andrew Liszewski]

Not clicking the buy button unless you're talking.

[Marques Brownlee]

I close the BH tab.

[Andrew Liszewski]

Yeah, you also are right. 1400 nits on the screen.

[David Imel]

Yeah, yeah. And also another thing I want to bring up. This camera is cheaper than the last.

[Marques Brownlee]

Generation by like 800.

[David Imel]

By like 800 bucks. Which is crazy because every other camera company right now is raising the prices of their camera. Fujifilm raised the prices of all of their cameras once, and the rumor is they're going to do it again. This is all because of tariffs and I think because DJI owns Hasselblad. So I think what they're doing is that they're trying to undercut the market, especially the medium format market, because Fujifilm had to raise the price of their GFX cameras, which have traditionally been the, like, affordable medium format. Yeah, by quite a bit to the point where this is cheaper than Fujifilm's GFX100 Mark 2, which is kind of unbelievable because the build quality of this is better. It's got lidar now.

[Marques Brownlee]

Has it got terabyte of built in?

[David Imel]

Terabyte of built in storage. Yeah, it's kind of crazy. The lens is very expensive. It's $4,600 just for the new lens.

[Marques Brownlee]

The lens is interesting, though.

[David Imel]

Yeah, yeah.

[Marques Brownlee]

The lens is super expensive. It's a 35 to 100, but on a medium format, it's like roughly the equivalent of a 24 to 70. And it's F2.8 to F4. So F 2.8 at medium format is very shallow. Pretty sick. We're not gonna ever. Yeah, you're probably not gonna shoot at 2.8.

[Andrew Liszewski]

They also call it compact, that part, which is why I put a picture right under that part.

[David Imel]

Yeah, yeah, yeah. We'll say they reached out to me about this camera many, many months ago, like in March.

[Marques Brownlee]

Yeah.

[David Imel]

And I signed an NDA about it. And then they said, we'd love to get into your hands and in exchange we will give you the camera. In exchange for the review, we will give you the camera. And then I said, I don't do that. And then they ghosted me. So that's the second time Hasselblad's done that to me, which sucks. But you know, the sad part about that is that from everything I've seen from people that I do very much trust, everything about this camera is incredible.

[Marques Brownlee]

It seems to be. I mean, I've looked at. I was just scrolling through like headlines. I haven't watched any of the videos yet, but just the headlines for people's reviews of like, this is peak medium format. Like Hasselblad finally did it. It's a good deal at this price. Like all these amazing headlines. So it seems like objectively a pretty great camera.

[David Imel]

I mean, again, like the, the Fuji GFX100 Mark II. I still really like this, that camera, but it is quite a bit slower than this now. This has better image stabilization, it has the hdr, all of these things. And now it's cheaper, which is wild. Like when the rest of the entire camera market is being jacked up in price. The fact that they could make this even lower, lower prices is wild.

[Marques Brownlee]

So it's too bad, Hasselblad, because it's not going to work on me. I'm not gonna buy one.

[Andrew Liszewski]

Just check. I'll check for the rest of the episode when he races out later. He's definitely bugged down.

[Ellis Robin]

Marquez, that package just came. It's on your desk right now.

[Marques Brownlee]

I actually did open the B and H tab just to see. It ships mid September.

[David Imel]

The sample photos from this camera looks so good.

[Marques Brownlee]

The sample photos, if you, if you're unconvincing, you're just listening to us talk about an amazing camera and build quality and blah, blah, like that's all, you know, maybe doesn't speak to you. Maybe you're not a big photographer. But check out these sample images and tell me you don't wish you could participate in an experience that has that sort of output.

[David Imel]

Yeah, that's. If you bought this camera, what do.

[Marques Brownlee]

You think your shutter count would be.

[David Imel]

On it after like a year of ownership.

[Andrew Liszewski]

Did we mention Miles was on the podcast? Oh, hey. Yeah, Miles is on the podcast.

[David Imel]

Adam's sick again.

[Marques Brownlee]

That's a really good question. I think my shutter count Would be something like. It would be under a thousand for sure.

[David Imel]

Total.

[Marques Brownlee]

It would be under a thousand photos.

[Andrew Liszewski]

How many is that per.

[David Imel]

Until. Until you just put it on the shelf.

[Marques Brownlee]

No, I would. I would love it and I would. I mean, I'm not going to buy it, but if I did, I would love it and use it. And I would probably use it much more in the first few months of just like walking around with an excuse to just like shoot street photography or like shoot skylines or whatever. And then I would just occasionally bring it to like random events.

[Andrew Liszewski]

Does that mean that's $74 a photo? Feels about right, right? Or am I. No, I'm writing that. Right.

[David Imel]

That's about how much I pay for 1000 photos.

[Marques Brownlee]

So be $7 a photo.

[David Imel]

Not too far off from what I pay for my film.

[Marques Brownlee]

$7. Still not bad. Yeah, that's not bad film.

[Andrew Liszewski]

You're losing money if you don't.

[David Imel]

Yeah, yeah. You don't understand scale also. Yeah, the look is so. The medium format look on this is so insane. Like the micro contrast. The Hasselblad has this special color profile that they call like Hasselblad True color that they've had for like a really long time. And they don't do. They don't do like the film simulations like all the other companies do, but they just have the one mode and it's like Hasselblad True color, whatever.

[Marques Brownlee]

Why is a top seller?

[David Imel]

Because people are buying it.

[Marques Brownlee]

Really? Oh, yeah.

[Andrew Liszewski]

Yeah. You better buy that fat.

[Marques Brownlee]

You're saying if I don't buy it now, it's going to get delayed?

[David Imel]

It's not what I said.

[Marques Brownlee]

Is that what you're saying?

[David Imel]

I did not say that. I said a lot of people are buying it. Listen, anyway, their true color thing looks really, really good. And the micro contrast is made.

[Ellis Robin]

Everything about it is great on Hasselblad's website. It's sold.

[David Imel]

Oh, I mean, he's on B. Oh, man.

[Marques Brownlee]

So I guess I probably should go.

[David Imel]

To B and H anyway. I just wish they would let me review this without shilling for them.

[Andrew Liszewski]

Well, that's why you have to join the rest of us in.

[Marques Brownlee]

Well, David, if bullying my cousin any of us are able to get our hands on this camera.

[Ellis Robin]

It's sold out on B and H2.

[Marques Brownlee]

No, it's not.

[David Imel]

No, it's not.

[Ellis Robin]

I'm on B H. Right.

[David Imel]

It's just not in stock.

[Marques Brownlee]

It's not in stock yet.

[Andrew Liszewski]

Yeah, that's why.

[David Imel]

Because it got announced yesterday. It's like not out.

[Ellis Robin]

I Mean, you have to request a stock alert, which I feel like that you don't normally put on the pre.

[Marques Brownlee]

You can literally pre order it and they'll ship it when it's ready.

[David Imel]

Or B and H just put top seller because they want people to buy it.

[Marques Brownlee]

Yeah.

[David Imel]

Looking at Marquez's computer, he has it in his cart.

[Marques Brownlee]

He has the lens that costs more than my R5 Mark II in his cart.

[Andrew Liszewski]

Are you.

[Marques Brownlee]

I haven't done anything about it yet. I'm just saying, like, if you really, really wanted to review this camera, or maybe even if, like we wanted to see what some of those photos look like, we like had an event in mid September that we wanted to take it to.

[David Imel]

We have it by then.

[Andrew Liszewski]

No.

[Marques Brownlee]

I don't know. Well, they won't maybe.

[David Imel]

Fair.

[Marques Brownlee]

Anyway.

[David Imel]

Fair enough. Speaking of cameras, I guess I would have liked a better segue from that. But speaking of camera, that did increase the price, the Ricoh GR4 got announced a while ago and is officially coming out. Here's the lore behind the Ricoh series.

[Marques Brownlee]

Okay. Yeah.

[David Imel]

So if you remember the Fujifilm X100V, it was the camera that blew the heck up on TikTok.

[Marques Brownlee]

Yeah.

[David Imel]

Two years after it got released, ironically. And then when the X106 came out, that camera has been practically impossible to get constantly. People went on social media with it because they knew that the X100V was popular. So they thought, oh, if I post photos with the X106 on social media, I'll get a lot of engagement. And then there's always a culture and a counterculture. Right. So the culture at the time was, wow, look at my X100 photos. And then a counterculture always pops up with the, like, here's the awesome alternative to the thing that's popular.

[Marques Brownlee]

Sure.

[David Imel]

So the Ricoh GR3 became the counterculture. The Ricoh GR3 is even smaller than the X100.

[Marques Brownlee]

Yeah.

[David Imel]

Uh, it is extremely pocketable. But it has a lot of compromises. Like it doesn't have an electronic viewfinder, which is really hard for me. Cause I like viewfinders. Uh, it does not have a tiltable screen on the back. The screen on the back is really crappy and pretty low resolution. But it's one of those cameras that's like, it's truly a pocketable camera. Like it's so thin and so small that it can fit in your pocket. And the image quality once you pull it off of the camera and put on the computer is really, really good.

[Marques Brownlee]

I'm looking at it, by the way. On B and H also says top seller, but lots of pictures of.

[Andrew Liszewski]

We should compare pockets.

[David Imel]

Yeah. So the GR3 became impossible to get. And then they came out with the high diffusion filter model that we talked about a few weeks ago.

[Marques Brownlee]

Right, the grease on the lens model.

[David Imel]

Yeah, grease on the lens model. On the lens model. And that was very popular. Now they finally are announcing the GR4 and they jacked up the price by a lot. It is now $1500. I had this whole thing I wanted to talk about with cameras where like we talked about the Sony camera that came out the point and shoot Sony that came out a few weeks ago. And that camera is like 50, $300. And everyone feels very shocked by the prices of these new things. Like, oh, these cameras are being so. These companies are being so greedy. When in reality I think that it's just the new. The new normal for tariffs on cameras because all cameras have parts that are made in a lot of countries that are being heavily tariffed.

[Marques Brownlee]

Yeah.

[David Imel]

Um, and I think that that's probably a combination of why the GR4 is so expensive. And that's why it's so surprising that the Hasselblad is cheaper.

[Marques Brownlee]

I'm like, how did they lower the price?

[David Imel]

Yeah, yeah.

[Marques Brownlee]

Well, it's impressive.

[David Imel]

Yeah. They're assembled in Sweden, the Hasselblad camera. So I assume Sweden's not tariffed as hard as other countries. But what does GR stand for?

[Ellis Robin]

Oh, Gazoo racing.

[Marques Brownlee]

Nice. That's what I was looking for. Thank you.

[David Imel]

I don't actually knew. Do you know, she says the essential.

[Andrew Liszewski]

Values of the gr, it's probably like, I want this.

[David Imel]

I mean, they're great. They're great.

[Andrew Liszewski]

The new one, though.

[David Imel]

Fifteen hundred dollars.

[Andrew Liszewski]

Yeah, I know. I was looking up used GR3s and the HDF version and I was also looking up used like X100Vs.

[David Imel]

Yeah.

[Andrew Liszewski]

And then I was also looking up to like this a little different. But like the Sony A7C is like super pocketable. Also like, I like these. Pocketable.

[David Imel]

Yeah.

[Andrew Liszewski]

Take them along with me and like a little faster. So if I'm taking pictures of Lane or something.

[Marques Brownlee]

Yeah.

[Andrew Liszewski]

These seem really fun.

[David Imel]

Yeah.

[Marques Brownlee]

Canon R50V. It's like the non EVF version of the R50.

[David Imel]

Non EVF.

[Marques Brownlee]

$750.

[David Imel]

That's pretty good.

[Marques Brownlee]

Pretty good.

[David Imel]

Yeah.

[Marques Brownlee]

Other lenses that are like. Because you got. I got like a tiny pancake lens to match.

[David Imel]

Yeah.

[Marques Brownlee]

The Ricoh.

[David Imel]

Yeah. Yeah. The GR4 has a 26 megapixel APS C sensor which is the same resolution as Last time, redesigned lens with an f2.8 aperture, new autofocus, and 53 gigs of built in storage. So it's really not that different from the GR3. I'm not. I think they just kind of made it because there, there was insane demand for this kind of thing.

[Andrew Liszewski]

So it does say it has new 5 axis shake reduction that compensates for 6 stops of camera shake.

[David Imel]

That's nice.

[Andrew Liszewski]

6 stops from 3 axis last time, but it doesn't. Stops is a lot. And for something that's quick, pocketable, and like you're probably never putting this on a tripod. Yeah, that sounds pretty solid.

[David Imel]

Yeah.

[Andrew Liszewski]

$600 solid.

[David Imel]

I don't know about that $600 price increase. Yeah, that's a lot. $1500 for a pocket camera is pretty insane. But here we are. Here we are.

[Marques Brownlee]

I'm having like visions of making way more Instagram content if I had one of these cameras. So I actually saw these cameras in person for the first time a couple of weeks ago because I didn't know they existed. And I was at B and H with some friends. And the build quality is, I don't.

[Andrew Liszewski]

Know, it doesn't look like it has a good build quality. Like to be honest, like it looks kind of like it looks like a toy trying to look like a nice build quality.

[Marques Brownlee]

Is that the appeal?

[Andrew Liszewski]

No, I, I assumes that's just like the sacrifice you make when before it was cheaper.

[David Imel]

Yeah, we have developed a spectrum of like cameras that people want. It's like you get the Hasselblad if you're like a fine art photographer.

[Marques Brownlee]

Right.

[David Imel]

And then now people are buying digicams, which is like the old 2000s point and shoots that they're buying because it kind of gives the like quality of like 35 millimeter film in a way. But it's free. And you can find it at the thrift store for $5 sometimes. Now the ones that people were finding at the thrift store for $5 are like 300 bucks on eBay.

[Marques Brownlee]

Supply and demand, baby.

[David Imel]

But this is sort of in between where it's like, it's not a bazillion dollars, but it's not, it's not $5. And it's like good image quality, but it's not fine art photography. So. Yeah, but it's pocketable. Anyway, fun to have some new camera stuff in the world.

[Ellis Robin]

I could not find what GR actually stands for with, but I did find a hilarious thread from 2017 on DP review where someone like poses this question. They're like, what does the GR stand for in Rico gr? And someone says Gestalt Reisend, which is German. Gestalt is sort of means the sum greater than the sum of its parts. It's not an exact translation, but that's sort of like the best one I can give you. And then riesand is German for like cute, charming, beautiful. And then someone else replied like, I highly doubt that's what GR stands for, considering that this is a Japanese company, German acronym. And then a third guy hops in and it's like, actually it's not that crazy. Like lots of like, there's lots of German influence in Japanese technology, especially in like the camera sector. And like lists all these reasons why it might be possible. And then the original guy who said gestalt Risen was like, nah, I made that up.

[David Imel]

Source. I made it up.

[Marques Brownlee]

And then ChatGPT was like, Source. This is true.

[David Imel]

Chap. GPT says great resource, which I. I'm likely to believe, but also I'm not because it's chat GPT.

[Marques Brownlee]

So my chat GPT said great rico.

[David Imel]

That is also in this form. So the Rico pulling from probably the Rico.

[Marques Brownlee]

Great Rico.

[Ellis Robin]

Some people are saying grand Rico to like. Some like grand Seiko is like the. The fancy line of Seiko's.

[Andrew Liszewski]

Well, speaking of cameras again, nice.

[David Imel]

Yeah, no, we actually do have to talk about.

[Andrew Liszewski]

Have you guys ever heard of phone companies using fake images to hype their phone cameras?

[David Imel]

You mean every single launch that has ever.

[Marques Brownlee]

You mean how like a company will go look at these images, they were shot on our phone and then they weren't.

[Andrew Liszewski]

I know it's hard.

[David Imel]

It would just lie on the Internet.

[Marques Brownlee]

That's crazy.

[Andrew Liszewski]

We have our newest installment of the most iconic duo of that nice. The Nothing Phone three demo. So apparently there are Nothing Phone three demo units. So these are, I'm assuming, demos at stores that people use before they. And in those demo units, there is a page on them that says, here's what our community has Captured with the phone 3. And then lists 5 pictures. Shocking surprise. All of those 5 pictures are stock photos that nothing bought from a licensing website and they found out because an anonymous source reached out to Android authority first, I think saying that was her picture showing the picture. And then since then they've contacted some of the other photographers and they are not one was even shooting on a Fuji X2 XH2, which is like a $3,000 camera.

[Marques Brownlee]

Yeah, yeah. This seems like the easiest rabbit hole to get caught going down. Like someone just reverse Google Image searches the lens from Your sample photos and goes, oh, this has existed online for three years and then it's just on a licensing website.

[David Imel]

Yeah.

[Andrew Liszewski]

All of these photos were taken before the Nothing Phone three was announced. They were all from two years ago.

[Marques Brownlee]

Yeah. Notably employee from Nothing Akis has co founder. Co founder has explained his side of the story, basically, which is just that these were placeholder images that they needed to submit four months before launch and they just forgot to replace them. I don't know why you would go to a licensing website and pay for photos taken professionally as placeholders. I don't know. I don't work for you. That's not a choice that I would make personally. Maybe just use other Nothing phone images or something else. But the. The placeholders never got replaced and oops, now people saw those images.

[Ellis Robin]

You know, in the video game industry, when you need a placeholder thing, you usually make it as obvious as possible to placeholder. Like it'll be neon purple and say something like, missing texture.

[David Imel]

Yeah.

[Ellis Robin]

So you think they would do something like that?

[Andrew Liszewski]

CNET did something like this once where it was like a phone review. And I guess to show their camera people what kind of footage they wanted of the phone, they put Marquez's footage in it.

[Marques Brownlee]

Yeah.

[Andrew Liszewski]

Published the video. I thought it was.

[Marques Brownlee]

I think it might. It probably was.

[David Imel]

Yeah.

[Andrew Liszewski]

I don't want to throw one of those giant wasn't.

[Marques Brownlee]

But yeah, yeah, but it was kind of weird going to my sub box and starting to watch a review of a phone. And then it cuts. Hand holding a phone in my studio. I'm like, I think, I think that that's my hand.

[David Imel]

Yeah.

[Marques Brownlee]

And now that I'm watching this, yeah, that's my footage. And then I emailed them and they're like, oh, it was a placeholder we wanted to give to our editors to replace later. Crazy, crazy situation.

[Andrew Liszewski]

But anyway, I just thought it was also funny that his response was, you know, he said new teams were involved. There's no clear reason to use this. This is a response to why don't you just use old nothing photos? So at least if you get caught, it was like something worse and not seeming as deceiving.

[Marques Brownlee]

Yeah.

[David Imel]

Because they want to appear better.

[Andrew Liszewski]

Because they want to appear better. And he also, in his original too, was like, everyone should post their nothing photos in here. And he then goes on to say, as you can see from the comment section, photos captured with Phone three are far more striking than those stock images, which is.

[David Imel]

Which you bought.

[Andrew Liszewski]

Which you. You bought and are also taken by professionals with professional cameras. So, like, it can be a good phone. You don't got to pretend that, yeah, your nothing phone is better than a Fuji X2. XH2.

[David Imel]

I don't even know what kind of XH2. Yeah.

[Marques Brownlee]

Are we.

[Ellis Robin]

Are we in the era finally where there's no point in posting smartphone sample images and being like. Because I feel like we sort of go through this every year with the smartphone camera test, where it's like, the differences are, like, so subtle. I guess what I'm trying to ask is, do you think we're entering a point where this is not actually a feature differentiator between flagship smartphones?

[David Imel]

I do.

[Ellis Robin]

Obviously, there's going to be things like the Samsung has a big zoom lens that other phones don't have, or the iPhone has the camera button. There are these little tiny sort of things. But as far as image quality goes, not usability, but image quality. Are we past this?

[Marques Brownlee]

So I think it's fair. I think there's two types of buyers. I think for a lot of buyers, we are past this. I think they're all pretty good, and I think a lot of them just kind of go, oh, yeah, it's an expensive one, so it'll take good pictures. I think there is another more discerning buyer who still finds massive differences between a lot of these smartphone cameras. If you're looking to evaluate that sort of thing, you can tell a Samsung picture versus an iPhone picture versus a pixel picture still to this day. And we'll talk more about the Pixel and its camera a little bit later, but if you watch my review, it's kind of a big difference from some of the like. If you spend more on it on a phone to have a better camera, you would hope that it would have a specifically better camera. And it's kind of lacking in some of those ways. So I think there is a buyer that does still see a difference.

[Andrew Liszewski]

I think it is. I think the blind smartphone challenge proved that most people don't give a damn. But I think when you're the person spending 7, 8, 9, $1,000 on a phone, you want to have every little thing that you really like to, like, tell yourself it was worth paying for that.

[David Imel]

I sort of agree with you, Ellis, in that. In that sort of thought process, because, like, we've reached the point where, I don't know, nobody's. Very few people are trying to use their phone as professional cameras, but they still care about the image quality. But it used to be that there were bigger gaps between the quality, so people would talk about the quality all the time. And now it's sort of just one of those things that's like, you're. Most people just buy the new version of the phone they've always had. And so the people that maybe are thinking of getting something else or, you know, they want to justify their purchase, they're going to say they care about those things. Do they actually, I don't know.

[Marques Brownlee]

And it's also. And this is like a rabbit hole we could go down forever. But like, smartphone companies, in an attempt to explain that the camera quality of their phone is better, will always reference like, it's good enough for professionals. See, this professional uses it to do professional photo shoots. And even though that's usually not how professionals shoot, that is usually a pretty convincing argument for people.

[David Imel]

Yeah.

[Marques Brownlee]

But it also kind of feels like sports equipment, where it's like, okay, yeah, they're professionals. They can probably get a good picture out of anything. And between you and I, like, it doesn't matter what golf clubs I use, I'm never gonna beat tiger. I should just get better at the thing instead of using better equipment.

[David Imel]

Yes.

[Ellis Robin]

Also, I would make the argument that in most creative fields, what makes gear truly professional gear is not necessarily the total quality of media output. Obviously, that's important, but it's features that are really specific to doing it as a job. You know what I mean?

[Marques Brownlee]

Like redundancy.

[Ellis Robin]

Redundancy. Or like a great example is like, I know lots of people that do sports photography that specifically shoot on Sony for no reason other than the menus are quick and customizable and the burst mode goes crazy. You know what I mean?

[Marques Brownlee]

But it's like.

[Ellis Robin]

But it's. Yeah, exactly. But it's like, it has nothing to do with. Oh, like, I'm sure if they shot it on a Canon or a Nikon, they would not pull the pictures side by side and be like, ah, these Sony colors, man, they're so much better. No, they're going like, I can shoot 10 million photos with one per. With one burst.

[David Imel]

Yeah.

[Marques Brownlee]

Like, yeah, job specific.

[Ellis Robin]

And that will make my job easier. And I think so. Whenever they make the argument like, this is good enough for professionals, it's like, no, it's not. It just.

[David Imel]

It's not what a professional would use over.

[Ellis Robin]

Yeah. Even if it did look as good. And the same is true with audio.

[David Imel]

Gear and everything, the statement, the choice of professionals would have a lot more weight than it's good enough for professionals. Yeah, exactly.

[Ellis Robin]

The audio interface I have on my desk, I don't use it because it sounds significantly better than other audio interfaces. I use it because it has two headphone jacks on the front, and that saves me a lot of time, you know, and that's what makes it good for professionals, not the amazing converters in IT or whatever.

[Marques Brownlee]

Theoretically, smartphone companies should use pictures of everyday people taking amazing pictures of their kids and pets. And sometimes they do.

[David Imel]

Yeah.

[Marques Brownlee]

But a lot of times when you go to, like, the 89,000 $1,200 phones, they start to go, all right, what's the differentiator here?

[Andrew Liszewski]

Yeah, it's the eyelashes leopard.

[Marques Brownlee]

Yeah. Like, the resolution is amazing. And it's like, well, I. I'm still going to be taking pictures of my kids and pets, which is why, like.

[Andrew Liszewski]

This nothing thing really isn't that giant of a deal. Because, like, every single camera manufacturer company ever, when they post, the pictures are unobtainable images to all of the people buying it because of the lighting and whatever. So this is just extra funny because it's literally not.

[Marques Brownlee]

Have you ever watched an Apple Keynote and looked at the photos that they share of, like, shot on iPhone? They're like, in the middle of a desert with, like, perfect sunlighting and not a cloud in the sky and, like, this beautiful, even lighting. And you're like, I've never been in a place like that. I've never taken a photo.

[David Imel]

But you know what I appreciate about those photos? They still have the distinctive, like, iPhone look where the shadows are too jacked up. And you can see that it artificially lightened their face. Like, you can tell it's an iPhone. It's like, okay, yeah, you went to a really nice environment, you gave it to a competent photographer, and this is a pretty acceptable, like, pretty good photo. But I know that it's an iPhone picture.

[Marques Brownlee]

Yeah. And it'll be like staged models with colorful clothing and, like a beautiful background. And you're like, oh, I can tell it's on a phone. That's a pretty good shot, though.

[David Imel]

Yeah, exactly.

[Marques Brownlee]

Like, all right, nicely done. Exactly.

[Andrew Liszewski]

Maybe these photos were taken on the Nothing three. They're just on the essential space on the stock photo website, and they wanted to save them for later, so they took it with the essential button. Oh, ripping it. They took a screenshot.

[David Imel]

They took the photo. Yeah, they stole the phone.

[Ellis Robin]

You know what I mean? Like, how. How is. How is. How is AI, you know, changing the shadows different from just taking it on an entirely separate camera altogether?

[Marques Brownlee]

You know, this is the deepest rabbit hole there is.

[Ellis Robin]

Can I hit the button?

[Marques Brownlee]

Yeah.

[David Imel]

Wait, what about Oh, I was gonna reference the Sam Altman.

[Andrew Liszewski]

Yeah.

[David Imel]

Two weeks ago.

[Andrew Liszewski]

That's what I was thinking.

[David Imel]

Oh, well. On, on. So Cleo didn't interview with him on her show and she says, isn't it like. Don't. Aren't you worried about the fact that in like a couple of years we're not going to be able to tell like what was a historical accurate image? And his answer was, well, you know your smartphone, when your smartphone takes a photo, like, is that really a picture processes. And I was like, bro, that is the most bad faith statement you could possibly say used.

[Marques Brownlee]

What is a photo?

[David Imel]

He did.

[Andrew Liszewski]

He did.

[David Imel]

And I'm like, that's not the same thing. Like, one is a. One is a relatively accurate representation of reality that doesn't try to. Isn't made up, isn't inventing things, isn't invent. Yeah, it's inventing like shadow detail, but it's like a representation anyway. We can go to trivia.

[Andrew Liszewski]

It was a dumb response.

[David Imel]

It was a dumb response.

[Ellis Robin]

Oh my God. We don't even.

[Andrew Liszewski]

Yeah, press the trivia button again.

[Ellis Robin]

No, no, we already played the music three times. I can just jump into it. Guys, this first question is about Hasselblad. Big, big hustle, Big blot. Big hustle, bigger blood, if you know what I mean. Guys. Yeah. Two hustle, two hostile, two blood.

[David Imel]

You could say we're all hostile baddies today.

[Ellis Robin]

I like two Hassel, two Blood. Gothenburg Drift better because Hasselblad was founded in Gothenburg, Sweden in 1841. Since then, what is the farthest place from Gothenburg, Sweden that a Hasselblad camera has ever taken a picture?

[David Imel]

You told me I would just know this.

[Ellis Robin]

You would just know this.

[Marques Brownlee]

Well, I have a. I have an immediate guess.

[Andrew Liszewski]

Yeah, me too.

[Ellis Robin]

The farthest place from Gothenburg.

[Marques Brownlee]

Wait, let's all say our immediate guess. No.

[David Imel]

You'Re right.

[Ellis Robin]

I do. No.

[Marques Brownlee]

Okay. Okay.

[David Imel]

Yeah.

[Marques Brownlee]

All right. Well, we'll think about this. Answers will be at the end like usual. We'll be right back.

[Ellis Robin]

Support for the show comes from Framer. Seems like everyone needs a website. And sure, there are plenty of website builders that can give you a cookie cutter design. But framer is different. Framer is the design ready. No code website builder that lets anyone ship a production ready site in minutes. That means you have the freedom to build a website that is professional, polished and uniquely yours. No code and no compromises. Built in AI will handle the heavy lifting. By generating software starter layouts and then coding behind the scenes, you'll be able to a b test your design, set up funnels and see exactly where people click all in one place. Having a well designed, easy to navigate website is a necessity. The worst thing on the Internet is finding something you're interested in and then reaching a terribly laid out website when you're trying to learn more. Framer lets you design and test your websites so easily. Anyone can do it even if you have no website building experience at all. As someone who uses a lot of editing programs, I've found the Framer tools very intuitive. And best of all, you can go try out their webpage builder totally for free right now. Ready to build a site that looks cool and hand coded without hiring a developer? Launch your site for [e-mail] and use code WAVE that's W A V E to get your first month of pro on the house. That's framer.com promo code WAVE framer.com, promo code WAVE Rules and restrictions may apply.

[Andrew Liszewski]

Race the rudders.

[Marques Brownlee]

Raise the sails.

[David Imel]

Raise the sails.

[Marques Brownlee]

Captain, an unidentified ship is approaching.

[David Imel]

Over Roger, wait. Is that an enterprise sales solution? Reach sales professionals, not professional sailors.

[Marques Brownlee]

With LinkedIn ads, you can target the.

[David Imel]

Right people by industry, job title and more. Start converting your B2B audience today. Spend $250 on your first campaign and get a free $250 credit for the next one. Get started [e-mail] Campaign terms and conditions apply.

[Marques Brownlee]

Eczema isn't always obvious, but it's real. And so is the relief from EBGLIS. After an initial dosing phase, about 4 in 10 people taking EBGLIS achieved itch relief and clear or almost clear skin at 16 weeks, and most of those people maintain skin that's still more clear at one year with monthly dosing.

[Ellis Robin]

EBGLIS Librekizumab LBKZ a 250mg per 2ml injection is a prescription medicine used to.

[David Imel]

Treat adults and children 12 years of age and older who weigh at least.

[Ellis Robin]

88 pounds or 40 kilograms with moderate.

[Andrew Liszewski]

To severe eczema, also called atopic dermatitis.

[David Imel]

That is not well controlled with prescription.

[Ellis Robin]

Therapies used on the skin or topicals, or who cannot use topical therapies.

[David Imel]

Ebglis can be used with or without topical corticosteroids.

[Andrew Liszewski]

Don't use if you're allergic to ebglis. Allergic reactions can occur that can be.

[David Imel]

Severe Eye problems can occur.

[Ellis Robin]

Tell your doctor if you have new.

[David Imel]

Or worsening eye problems. You should not receive a live vaccine when treated with Epglis before starting Epglis, tell your doctor if you have a.

[Marques Brownlee]

Parasitic infection searching for real relief, ask your doctor about ebglis and visit ebglis.lilly.com or call 1-800-lilyrx or 1-800-545-5979. All right, welcome back. We gotta talk about the Pixel 10s and Pixel 10 reviews. They're out now. We've got a lot of thoughts, but first I want to throw it to Ellis because we feel like we haven't heard your battery percentage in a minute. That's true.

[Ellis Robin]

We've been forgetting. I've also been charging. We didn't. You know, it's. What? Last night I got absolutely roasted on my own Instagram story for God forbid posting a picture with my own phone in it.

[Marques Brownlee]

So, yeah.

[Ellis Robin]

Anyone want to take a yes today? I woke up kind of late. The phone came off the charger at.

[Marques Brownlee]

8:30Am and it's now almost noon.

[Ellis Robin]

11:52. Yeah. So three and a half hours. And also I might be switching to Android by the end of the week for a little bit.

[David Imel]

See how long it was.

[Marques Brownlee]

Was that Pixel related?

[Ellis Robin]

It's not pixel related. It's. My iPhone is officially crossed from like, this barely works to like. Oh, no dead zones on the screen. Most things don't work anymore.

[Marques Brownlee]

I'm going to guess your.

[Ellis Robin]

So this is all to say I on the train, I am. I'm reading on a OnePlus open right now and my iPhone largely stays off in my pocket or screen off.

[David Imel]

So you used your phone less today?

[Ellis Robin]

Yeah, I pretty much. I take it out to tap on the. To tap into the subway. That goes right back in my pocket and I pull out the OnePlus open.

[David Imel]

I'm going to guess 72.

[Ellis Robin]

72.

[David Imel]

42.

[Ellis Robin]

42 for miles.

[Andrew Liszewski]

66.

[Ellis Robin]

66.

[Marques Brownlee]

56.

[Ellis Robin]

56. 56. Despite not using it.

[Marques Brownlee]

Yeah.

[Ellis Robin]

Oh, man.

[Andrew Liszewski]

That's where I was at until you said that.

[Ellis Robin]

David is the victor. We are at 70% this morning.

[Marques Brownlee]

I was not that far.

[Ellis Robin]

We're doing pretty good.

[Andrew Liszewski]

You got time. You could make it till 4pm if you.

[Ellis Robin]

I absolutely cannot. Yesterday. Yesterday my phone died. Died at 1pm it made it halfway through the day. So so much for all day battery life. Apple, am I right?

[Marques Brownlee]

Damn. Yeah.

[David Imel]

The 12 mini no dog ear was like the worst battery life I've ever had.

[Marques Brownlee]

Claim all day Battery. About the 12 Mini?

[David Imel]

I'm not sure. Probably not. I don't think they had it in their heart to do would be tough. That would be tough with MagSafe you can top it up pretty quick.

[Marques Brownlee]

Well, speaking of MagSafe, I love this Pixel 10 Pros.

[David Imel]

Yeah.

[Andrew Liszewski]

Pixels 10 Pros.

[Marques Brownlee]

Pixel 10 Pros. I love the Pixel 10 Pros MagSafe. And by that I mean Pixel Snap aka QI2. It turns out it's my favorite feature of the phone.

[David Imel]

Yeah.

[Marques Brownlee]

Is that a crazy take? No, no, it's awesome.

[David Imel]

Yeah.

[Marques Brownlee]

And that's. I mean, so there's a lot of people who don't have a bunch of MagSafe accessories sitting around. They don't have a bunch of wireless chargers and stuff like that. But as someone who does, wow, it's been awesome. And even if you don't, the world of accessories open to you now because of having Qi 2 built into the phone and not needing a case is amazing. Power bank stand, wireless charger, phone mount in your car. It's great. So that's a high that we can start with. You've been testing a Pixel 10 Pro as well. Literally the same spec as me, Is that right? The Moonstone 10 Pro 128.

[David Imel]

Yeah.

[Marques Brownlee]

How's your experience been?

[David Imel]

It's been pretty good. We talked a little bit before about how Google is like really building out their ecosystem to basically match Apple almost exactly. You made a video about that last week, even today, and I guess they were already selling this when you would buy the phone, but they officially announced it today. I believe they have now basically AppleCare. It's called PixelCare Plus. So yeah, it's the same.

[Marques Brownlee]

Nice.

[David Imel]

Yeah. And they basically have parity with everything. The one things that have been annoying me, and I will say I've been mostly on an iPhone for the last year, which I. Which I do not like about myself because it made it. The longer that you are on iPhone, the harder it is to switch back.

[Marques Brownlee]

To Android, the more hooks they getting you.

[David Imel]

Yeah, just like the amount of friends that have just like been really actually mean to me about. It's like we have our guys. I advocated for RCS for years. We finally got it it and it.

[Marques Brownlee]

Works great, but the bubbles are still green.

[David Imel]

She lit. She literally was like the color and I was like, I. Anyway, that's a whole.

[Ellis Robin]

I thought you were dead. This morning when I text you like, hey, David, you want to car pull in this morning? And my text is green. I was like, jesus, what happened?

[David Imel]

Yeah, the one thing that I miss the most I would say is, is face ID being. Being infrared. Because when I. When I try to turn this on and it's low light, it's like, oh, I can't see your face and then.

[Marques Brownlee]

I have to go through the.

[David Imel]

And I've also had some interesting sort of like touch problems where I touch in an area and it doesn't really register it as well.

[Marques Brownlee]

Okay, interesting. I want to ask you a couple questions about your use because my as of right now, as of the time of recording, it's Wednesday and I haven't fully shot and edited the review yet. But I have all of the thoughts that I'm putting into the review. Okay. One of them is the GPU on Tensor is not that great. Yeah. And I. Have you switched your phone so it's the Pro, So it's already 120Hz, but have you switched to max resolution or high resolution?

[David Imel]

No, I've not changed any of this.

[Marques Brownlee]

So by default it stays at high resolution. I using it at high resolution, it was pretty smooth. I switched it to max resolution and it started chopping a little bit.

[David Imel]

Oh really?

[Marques Brownlee]

And I was like, that seems not great for a brand new phone.

[David Imel]

Yeah.

[Marques Brownlee]

So that's one thing. How's your battery life been?

[David Imel]

Not as great as I sort of was expecting from the tsmc, you know, change. I will say though, I was on a 16 Pro Max, so. And even that on Liquid Glass was like, that was horrible battery life for that. But it's been a little bit worse than that. So I'm ending a day with like, with like 12% or so, which at least you can get through.

[Marques Brownlee]

Yeah.

[David Imel]

But I was kind of expecting like really, really good battery considering the TSMC change.

[Marques Brownlee]

Yeah, I've bounced. I've bounced back and forth between great battery and good battery.

[David Imel]

Okay.

[Marques Brownlee]

I've had a day. I had a day where I had over six hours of screen on time and like 18. And I've had a day where I mean the earliest days I can't put as much stock into. Cause the phone's still sort of like finding its footing. But with this adaptive battery. I think I've had a day where I had like five hours and it was about to die. So good to great sometimes.

[David Imel]

Yeah.

[Marques Brownlee]

And then just in general like the software, I really like it. It's still a pixel. That's still my good news thing. I think my overall thesis with this review, this is maybe the TLDR since the review is a separate longer video, but the TLDR is the pixel is still the pixel. It's kind of a finished thought for now.

[David Imel]

Yeah.

[Marques Brownlee]

Like they're not doing any massive revamp of like oh we did massive camera Sensors or really fast charging or anything. They're not doing anything crazy, not changing anything massive. The Pixel's still the pixel. It's still got the software, it's still got a pretty good camera with a lot of AI stuff. And they're trying to make the leap to the masses with this phone. And this year that looked like Jimmy Fallon Jonas Brothers Pixel Snap to be MagSafe, like directly bringing in normal people who may probably already have an iPhone and showing them all of the ways that it's easy to switch to this phone. And that's what's happening with the Pixel. And it's like, okay, I Wish the tensor G5 was super powerful and like turned over a new leaf and suddenly has an awesome gpu, but it's just not.

[David Imel]

Yeah.

[Marques Brownlee]

And that's a bummer for people like me, but yeah, it's still fine.

[David Imel]

Have you used any of the new software features?

[Marques Brownlee]

A bunch, yeah. Okay.

[David Imel]

You get the email about how you need to like not be in the beta for Google Messages to be able.

[Marques Brownlee]

To Magic Q. Yeah. Yeah.

[David Imel]

Have you tried Magic Cue?

[Marques Brownlee]

I've tried Magic Cue. Very mixed experience with that. I've been prompt, like prompting myself through text messages from another line, like setting it up to work really well.

[David Imel]

Yeah.

[Marques Brownlee]

And like seven times out of 10, it kind of doesn't do much or it'll just give me like a link to open a different app where I can find the relevant information. So I'll ask like, when's your flight next week? And it'll be like, open the calendar right here instead of the prompt it's supposed to give me with the actual flight info.

[David Imel]

Yeah.

[Marques Brownlee]

And then one or two times out of 10, like we got it to actually work. When you texted me, you asked it a very specific question about a flight that we knew we had next week.

[David Imel]

Yeah.

[Marques Brownlee]

Instead it answered by giving me my flight this week. So it had like the button there to like ready an auto flight fill, but it was the wrong flight.

[David Imel]

That's almost worse.

[Marques Brownlee]

It's worse because when you press it, it doesn't autofill. It sends. It doesn't let you edit it.

[Andrew Liszewski]

Yeah, they should add long press to like give a suggestion. Tap to send long press to like. Yeah, just bring into your like messages.

[David Imel]

Well, think about this too. Cuz like flight numbers are the same every day. So if it says what was your. If you say what was your flight number and it grabbed your flight from last week and you, I mean, you don't know whether or not that's your flight number. Unless you actually go check it in the thing. So if you send the wrong flight number, you're not gonna know and then you give them wrong information. And that's, that's where these LLMs like have problems. Yeah, we've seen multiple times it pulling like the wrong event from your calendar or like from your email, like, oh, my haircut last week. Like what time did I get that? And it'll pull it from a month ago. Yeah, yeah.

[Andrew Liszewski]

If it was weird that it did it. Because next week seems weird. Pretty obvious. Especially because it's Wednesday today and it pulled Friday. So like it should definitely know it's the following week.

[David Imel]

Right.

[Andrew Liszewski]

Maybe if it was like a weekend, it would be a little confused.

[Marques Brownlee]

Yeah, it also, it doesn't send the flight number. It just sends the date and the time that you're supposed to be flying.

[David Imel]

Okay.

[Marques Brownlee]

Which when I ask you about your.

[Andrew Liszewski]

Flight, I did say, what time is your flight?

[David Imel]

So maybe we could try. What's your flight number?

[Marques Brownlee]

This one that we got to work said, when is your flight next week? And the tap that I could immediately click on with Magic Q would send the time and date of my flight this week. And no flight number.

[Andrew Liszewski]

Can I see this for a second?

[David Imel]

I'm.

[Andrew Liszewski]

It's just annoying because the thing says like 9, 1, 20, 25 and then says like where you're leaving from, where you're coming to. But when you press it, it only does the date and time.

[Marques Brownlee]

Yeah, I wish.

[Andrew Liszewski]

Which would be nice to say where it was going. Like, yeah, you can give a little more information. I'm not typing it. I will always give more information if I don't have to type it. It'd be great if it said flight number. Like all sorts of different things. Cuz Claire, all the time will be like, hey, can you just send me your flight number?

[Marques Brownlee]

Like, yeah, if it's on time.

[Andrew Liszewski]

Yeah, so I can see if it's on time. Or just to make sure, like just in case anything were to happen. So if I could send her when we were leaving. Where we were leaving. What? Like the whole flight card. I know it's pulling from. That would make way more sense.

[David Imel]

Can you. I just texted you, what's your flight number for your flight next week?

[Marques Brownlee]

Okay, see if it.

[Andrew Liszewski]

My thing also is when I was typing this, I was like, is this how I would actually have a friend?

[David Imel]

So it gave you the actual flight number?

[Marques Brownlee]

It gave me my flight this week, but it gives me the flight number and if I tap it, that's my flight number. This Week and I'd have to edit it.

[David Imel]

Did it tell you that it's for this week?

[Marques Brownlee]

I recognize it as this week because of the destination in the. In the magic cue card.

[David Imel]

Okay.

[Marques Brownlee]

So I know that it's the wrong answer.

[David Imel]

Okay.

[Marques Brownlee]

But it does give me the cue to hit the.

[David Imel]

At least it gives you context and stuff.

[Marques Brownlee]

Stuff. Yeah. I think this one over here is next week. Can you give me this week and next week real quick.

[Andrew Liszewski]

Can you say, like, when is your trip next week? I want to see if it's going to. Yeah, okay.

[David Imel]

When is your trip next week?

[Andrew Liszewski]

Because I don't think I was typing very specifically trying to trigger it, but do I think all the people. Like when we talk about search engine, like our own type of like search engine type. Now this is other people coming to you. So you. What does it say?

[Marques Brownlee]

Yeah, I. It's pulling from my Google Calendar and it. It's viewing my calendar event of drive to the studio in the morning as my trip for next week. And it's just putting 8am tomorrow morning as my trip.

[Andrew Liszewski]

This is for next week.

[David Imel]

You know, it's a playoff of what Ellis said last week about none of the stuff works in. In the like perfect orb of like Google land or OpenAI land where all of this AI stuff actually works. Yeah. You can see the appeal. Yeah. The problem is none of it, when it, at least by the time it ships and usually for a couple of years later actually is like works reliably.

[Marques Brownlee]

It's definitely not perfect.

[David Imel]

Yeah.

[Marques Brownlee]

Yeah.

[Andrew Liszewski]

I like your. Like their analogy is always it's your personal assistant. You don't have to pay for. If you had an assistant and said, when is my trip next week? And they said you're driving to the studio tomorrow morning.

[Marques Brownlee]

Yeah, that would be like a horrible response.

[David Imel]

Yeah.

[Marques Brownlee]

Yeah. But I can see like a trajectory where in the future they can update this and tighten the strings and it will be a helpful assistant so that if someone's like, when's your flight next week? They can send me the flight time, the flight number, the flight destination, just to make sure everything's working. And then it all is super useful for me.

[David Imel]

Yeah.

[Andrew Liszewski]

My other question is, will this be able to pull from multiple email addresses? Because if I don't put everything in my calendar, I'm still getting flight stuff to my possibly work email versus Google messages is logged into my personal email or hotel reservations might go to my work.

[David Imel]

It's probably from all of your main Gmail accounts.

[Marques Brownlee]

Magic cue is. I mean, I'm. This is A setting in the phone, so I assume it's gonna pull from every Google account I'm sending it to, but it's, I would hope, clear.

[David Imel]

Yeah.

[Marques Brownlee]

Yeah.

[David Imel]

Okay. Well, have you tried the conversational editing?

[Marques Brownlee]

Yeah, that.

[David Imel]

That bangs, bangs.

[Marques Brownlee]

It works.

[David Imel]

Nice. Nice.

[Marques Brownlee]

It's really good. Yeah, it's kind of shockingly good, actually. And my. My question is, is it going to do videos at some point? Because that would be probably.

[David Imel]

That's probably next year.

[Marques Brownlee]

Yeah. The conversational editing is literally just semantically parsing, like, the actions I'm asking for and just doing the edits for me in Google Photos. I think this is going to be available for everyone at some point. But as of right now, on the Pixel 10, I open up a photo, I hit edit, and I go like, delete the car in the background and make the sky more blue. And then give it like five seconds. And then you just have a photo with the cars deleted in the sky more blue and just did the edits for you. That might have taken some time if you had to do it manually.

[David Imel]

It's kind of the equivalent of. Now that the Tensor is so good at voice texting, it's like I want to voice text more because it almost texts at the speed of thought. So if you can do that for editing, especially if something you're just quickly editing on the phone, you might as well.

[Marques Brownlee]

That's a really good point. It's literally the best thing about Gemini Nano on the device and like Tensor and the TPU and everything is.

[David Imel]

Yeah.

[Marques Brownlee]

Voice texting is incredible.

[David Imel]

Yeah.

[Marques Brownlee]

On this phone.

[David Imel]

Yeah. So if you're gonna Tensor upgrade. For sure. Yeah.

[Marques Brownlee]

That's pretty sick.

[David Imel]

For sure. Yeah. I don't know. I think overall, it just really feels like they finally. Like the. The headline for the Pixel has always been the iPhone of Android, literally since the Pixel 1, but it feels like they actually made their iPhone now. Like, everything is parody, so more clearly than ever. Yeah.

[Marques Brownlee]

I do want to spend a beat on the. As we said we were going to get to this, I think the wides. So, first of all, triple cameras on the base phone is like the big deal with the cameras. The pros have bigger sensors, but it's the same focal lengths for a wide and ultra wide and a telephoto. The zooms I've taken have been a letdown.

[David Imel]

Yeah.

[Marques Brownlee]

And I'm curious if you found the same thing, because it's a 5x optical, which to me means everything between 1x and 5x is a little bit suboptimal.

[David Imel]

Yeah.

[Marques Brownlee]

Then you get to 5x and it's good. And then for me, 5x to 10x is pretty good. And then beyond that it tries at 30x to do the prores zoom thing. And I was comparing it to just the iPhone, which is not that great of a zoom. And I was comparing it to the S25 Ultra, which is a great zoom.

[David Imel]

Yeah.

[Marques Brownlee]

And it was getting beat by both. And I just felt like a watercolory softness to every zoom photo I was taking.

[David Imel]

Yeah.

[Marques Brownlee]

And to be fair, maybe you don't take that many zoom photos. I just was, I felt like the future was encouraging me to take more zoom photos. I was taking them, but it was. That part did let me down. On the pixel. Yeah, it definitely feels.

[David Imel]

Yeah.

[Andrew Liszewski]

Pixel and ultra zoom or some sort of mega zoom and it not being great.

[David Imel]

It definitely feels like Google in particular like wants to flex their AI filling features so much that they don't care as much about the optics anymore. For the actual.

[Marques Brownlee]

He never really cared about the optics. They kind of struck gold with the older sensors and their processing and having like an early pixel that was like dominating, had contrast. But it's not like they were winning because the sensor was amazing. They're winning because their image processing pipeline was God tier. And then you know, they did eventually upgrade the sensors and they're bigger sensors now, but they're, they're not like winning.

[David Imel]

About the same though.

[Marques Brownlee]

Exactly. They're not winning because their hardware is amazing. They're just still doing Google stuff with the camera.

[David Imel]

Yeah.

[Marques Brownlee]

So that's still true. Pixel's still pixel.

[David Imel]

Yeah. I just, I was not super impressed with the cameras overall. Like this is just like a, it's, this is a 5x zoom photo of this bird.

[Marques Brownlee]

Yeah.

[David Imel]

And it's, it's a bird.

[Andrew Liszewski]

That one's pretty solid.

[David Imel]

It's okay. It's like there. But you compare this to any Chinese phone that's out right now and they blow it away by far.

[Marques Brownlee]

Yeah. And this is a thousand dollar phone, to be clear. Like I'm comparing it to iPhone 16 Pro, another thousand dollar phone which doesn't have that much emphasis on zoom and it gets beat. I'm comparing this to like Chinese phones that are 900 to 1200 bucks that are spanking it in the zoom department. So if you care about zoom, I would say the pixel is going to be a letdown for you.

[David Imel]

Yeah.

[Marques Brownlee]

But normal wides look really good.

[David Imel]

Yeah.

[Marques Brownlee]

Which is nice.

[David Imel]

But like fine detail in bokeh, you crop in at all and just falls apart. The bokeh in the background looks really kind of gross and artificial. And I don't know. It's funny that the pixel went from the camera phone to now it is. Is the smartest phone.

[Marques Brownlee]

Yeah.

[David Imel]

But the camera is like an afterthought.

[Marques Brownlee]

Yeah. It turned out it was the camera phone because it was the smartest phone.

[David Imel]

Yeah. True. Yes.

[Marques Brownlee]

Which is kind of sneaky.

[David Imel]

Yes.

[Marques Brownlee]

It turns out that's why.

[David Imel]

Yes.

[Andrew Liszewski]

So, I mean, that makes me feel better. I ordered the regular 10. But like the biggest thing between the two, one of them seems to be like the new sensors on like the telephoto and the ultra wide. And if they're really not that great anyways, then I think.

[David Imel]

And you're okay with 60 hertz?

[Andrew Liszewski]

It's not 60 hertz. Isn't it?

[Marques Brownlee]

It is 60 by default, but there's a box.

[Andrew Liszewski]

Adaptive.

[David Imel]

Yeah, adaptive.

[Andrew Liszewski]

It's not one to one.

[David Imel]

Sorry, sorry. Sorry.

[Marques Brownlee]

Yeah.

[Andrew Liszewski]

I shouldn't say that.

[David Imel]

Yeah.

[Andrew Liszewski]

And then, I mean, it's got a better selfie. All. It seems like all of that. And what I didn't realize last time we talked is I thought the pro started at 256. It doesn't. It's 999 at 128.

[David Imel]

Yeah.

[Andrew Liszewski]

Which I think is a travesty.

[Marques Brownlee]

The Pro XL starts at 256. Yes.

[Andrew Liszewski]

Which is. So I like bumped up to get 256.

[David Imel]

On the regular one.

[Andrew Liszewski]

On the regular one.

[David Imel]

Here comes the price ladder.

[Andrew Liszewski]

But it still would be a price ladder even if you went regular. 7.99.

[David Imel]

You're right.

[Andrew Liszewski]

256. 8. But no, to get 256 Pro is 200 more than that.

[David Imel]

Yeah.

[Andrew Liszewski]

Stupid.

[Marques Brownlee]

Wait.

[David Imel]

Really?

[Andrew Liszewski]

Well, because then it's 10.99 to get.

[David Imel]

Oh my goodness.

[Andrew Liszewski]

It's good. 9.99. 128, 1099. 256.

[David Imel]

Oh my goodness.

[Andrew Liszewski]

So yeah. And also lemongrass is the best color by like a long shot. Please mute both of their microphones.

[Marques Brownlee]

Unreal. The hot take.

[Andrew Liszewski]

I'm get. I'm immediately getting the dbrand goods to keep. So I can show you.

[David Imel]

Really got that loving.

[Andrew Liszewski]

Hell yeah. I'll show you right here.

[David Imel]

Oh my God.

[Marques Brownlee]

I. I do think the thing that we said for a couple years about the Pixel, which is the gap between the Pro and the regular phone is pretty small.

[David Imel]

It's so small now.

[Marques Brownlee]

Really makes the regular phone feel like a good deal. And the Pro phone feels specifically when compared to the base.

[David Imel]

Yeah.

[Marques Brownlee]

I feel like not that good of a deal.

[David Imel]

The fact that this is now a 200 delta though, instead of a 300 delta is a pretty big deal. Because back on the Pixel 6 and Pixel 7, the reason we were saying, like you're not getting 300 699.

[Andrew Liszewski]

Right? The base.

[David Imel]

Yeah, the base was such a good deal. I'm happy about that. That's like one of the best deal phones out there. Yeah. But it just made the Pro seem like not a good deal. You know what I mean?

[Marques Brownlee]

Yeah. But even now today, like, okay, what's the difference between the Pixel 10 and the Pixel 10 Pro? Bigger sensors on all the cameras, better selfie camera. Ltpo slightly brighter, slightly higher res, slightly smaller battery.

[David Imel]

Yeah, yeah. There's like, there's a Pro res zoom instead of.

[Marques Brownlee]

Yeah. Pro camera feature. Super zoom Pro camera feature, which you may use sometimes.

[David Imel]

That's better than that.

[Andrew Liszewski]

Pro models should be that. Pro models should be. There's one thing I really, really want that's better. So I'm gonna go this. Most people in most situations should be buying base models.

[David Imel]

Yeah. And I think Google probably knows that because the phones that sell the most volume, like in the United States are really, really cheap phones. Right. It's the iPhone and then it's the Samsung's and then after that it's always been like Motorola and, and, and Alcatel or whatever. You know, it's like the pay as you go, like super cheap stuff. And so if Google is able to be like, hey, you can pay $20 less a month and it's basically what you'd need, then that's a really good model for them. So.

[Marques Brownlee]

Yeah.

[David Imel]

Yeah. Speaking of phones, we're. We're already moving on to Apple.

[Andrew Liszewski]

Yep.

[Marques Brownlee]

Elite Trans.

[Andrew Liszewski]

There you go. Last talk about Pixel for the rest of the year.

[Ellis Robin]

I'm sorry, I need to help clarifying something before we leave Pixel.

[David Imel]

Sure.

[Ellis Robin]

Why does Google call it Lemongrass and everyone else calls it Limoncello?

[Andrew Liszewski]

That's what their old yellow was. And we were just all calling it Lemon Cello before the official thing.

[David Imel]

It's a more fun word to say.

[Andrew Liszewski]

Sorry you heard everyone in here talking about it.

[Ellis Robin]

Because I've been confused as heck.

[Andrew Liszewski]

Yeah, I think Limoncello is more. Is better.

[Ellis Robin]

Yeah, yeah. Also that's the color that this actually is. I mean it's not. It's piss.

[David Imel]

My man.

[Andrew Liszewski]

You need some more water.

[Marques Brownlee]

But yeah, if you're.

[Andrew Liszewski]

Or a doctor probably.

[David Imel]

Anyway, Dr. Pepperman over here.

[Marques Brownlee]

IPhone not doing enough water runs. Alice.

[David Imel]

Well, okay, so we'll have the full Pixel 10 review shortly. Yeah, but we are Already moving on to iPhones because Apple has officially announced the iPhone 17 launch event for the day we all knew it would be, which is September 9th.

[Marques Brownlee]

Do we get to overanalyze the invitation now?

[David Imel]

So apparently, and I haven't done this yet and maybe we should just do this live. If you go to the invite on.

[Marques Brownlee]

Safari, any web browser, it's if you.

[Andrew Liszewski]

Just go to apple.com.

[David Imel]

Okay. So if you. What we're seeing right now is the invite is called. It just says Apple event and it's got this liquid glass iPhone above it with sort of this rainbow almost Siri esque thing on it.

[Marques Brownlee]

I call it heat map.

[Andrew Liszewski]

It's like. It's like thermal imaging.

[Marques Brownlee]

Yeah.

[Andrew Liszewski]

Apple logo. Yeah. And like it's a heat map.

[Ellis Robin]

I've never seen a thermal camera before. And it shows.

[David Imel]

Yes, you were the camera boy.

[Andrew Liszewski]

Yeah, Specifically heat map. Also because when you move your mouse around it it shows the like red. Like it's heated up.

[David Imel]

When I analyze that, I don't know what that means. That it gets really hot.

[Marques Brownlee]

All we know is it's awe dropping. That's the tag phrase. Sometimes it's really obvious. But awe dropping and the heat map.

[David Imel]

Awe dropping is very generic.

[Marques Brownlee]

I don't know what to make of awe dropping, to be honest.

[David Imel]

I think it just means amazing. Yeah.

[Marques Brownlee]

It's like a generic like jaw dropping.

[Ellis Robin]

This thing is not a phrase.

[Andrew Liszewski]

This might.

[Marques Brownlee]

I know it's firing and jaw dropping combined.

[David Imel]

Do you think it's.

[Marques Brownlee]

It's just jaw dropping but awe inspiring and jaw dropping.

[David Imel]

Right.

[Marques Brownlee]

Combined into one.

[Andrew Liszewski]

Do you think this could be the best iPhone they've ever released new according to Apple, yes.

[Marques Brownlee]

That's what they want us. That's where they want us to be.

[Ellis Robin]

I did hear it's gonna have all day battery life though.

[Andrew Liszewski]

Dude.

[David Imel]

All day. Yeah. Because there won't be a mini version.

[Marques Brownlee]

That's why.

[David Imel]

That's crazy.

[Marques Brownlee]

I think someone has at some point compiled like all of the previous Apple events and then what the major announcement turned out to be and how it's connected to the teaser.

[David Imel]

Right.

[Marques Brownlee]

I'm very curious how this heat map is going to translate to whatever we see at the September event.

[David Imel]

This is a live heat map of the 17 air.

[Andrew Liszewski]

What if it has a temperature sensor thermometer.

[Marques Brownlee]

Wait, does the pixel sensor. It does.

[David Imel]

It does. But only on the Pro. But only on the Pro.

[Marques Brownlee]

Forgot about it.

[Andrew Liszewski]

The funny thing about it is we all missed in the leaks when we were wondering if it was the base or the pro. None of us here clocked that there's a temperature sensor on the back of it. And it was. We got torn apart for that one.

[David Imel]

Hear me out.

[Andrew Liszewski]

That's how much we remembered it.

[Ellis Robin]

There's a temperature sensor but it's built into like the combo like antenna frame of the phone. And so to use it on food you need to fully insert your phone into the meat.

[David Imel]

IP68 baby.

[Marques Brownlee]

That would be wild.

[David Imel]

Yeah.

[Marques Brownlee]

Yeah. I really don't know what to make of the temperatures. Is it? Let me look at the comments. I tweeted this invitation and nobody really said anything about it.

[Andrew Liszewski]

I tried to a. I read a few articles and there's very few. Almost all of the ones previous were like this and this are the teasers. This is obviously what they mean and I just didn't see that. I could have missed it.

[Marques Brownlee]

But people are saying thermal camera. That is the most useless thing anyone could put on your phone. I don't understand.

[David Imel]

Yeah. Literally what would be the value of that?

[Ellis Robin]

Really cool looking photos. You could pretend to be Brock Hampton.

[Marques Brownlee]

I mean you could see a potential.

[Andrew Liszewski]

Gas leak in your house with your iPhone.

[Marques Brownlee]

Oh that's a good.

[Andrew Liszewski]

That's a perfect phone.

[Ellis Robin]

Could you do that with a thermal camera?

[Andrew Liszewski]

Remember? I don't know.

[David Imel]

I know the cat phones had this thermal Caterpillar phones.

[Marques Brownlee]

Yeah.

[David Imel]

Or you could go.

[Marques Brownlee]

You could buy like a FLIR camera and like look at infrared or and see like things that were hotter with the heat signatures.

[David Imel]

Yeah.

[Andrew Liszewski]

There are types of thermal cameras that can do it.

[Ellis Robin]

Oh, the, the. The vapor chamber rumors.

[David Imel]

Well every.

[Marques Brownlee]

Yeah. So the phone. Oh.

[Ellis Robin]

Because I don't think previous iPhones had.

[Marques Brownlee]

Vapor chamber cooling so the new one was gonna have vapor chambers.

[Ellis Robin]

I stole this idea from Mac Rivers. I'm not that smart.

[David Imel]

Oh, did you look up what people think it is?

[Ellis Robin]

I googled Apple event heat map thermal.

[Marques Brownlee]

I'm going to ask chat GPT. I'm going to feed it a picture of the invite and ask it what it thinks the hidden feature is going to be.

[Andrew Liszewski]

Yeah, I'll.

[Marques Brownlee]

I'll report back.

[David Imel]

I like that. Yeah. Anyway, we are expected obviously to see the new pros that look like pixels. It all comes around. You know, Google tries to be like Apple. Apple tries to be like Google. Now we are at the singularity and we are obviously supposed to see the iPhone 17 Air as well. Which someone had asked me do you think that they are making the air just sort of as a way of prepping for the foldable iPhone?

[Andrew Liszewski]

I see stuff like that also and I, I don't make the Connection.

[David Imel]

I could see like they needed to engineer a lot of thinner parts. And so they have gotten to that point and they're. But they're still working on the foldable, so they're like, well, we might as well make use of this.

[Andrew Liszewski]

I guess the funny thing. Have we confirmed the air? I guess it has to be thinner, right?

[David Imel]

Oh, yeah, yeah.

[Andrew Liszewski]

Okay.

[David Imel]

It's the whole thing.

[Andrew Liszewski]

I mean, the. The pick, the camera.

[David Imel]

It'll have all day. Battery.

[Marques Brownlee]

Okay. JBT has done an interesting job here. Jaw dropping design. Awe dropping is basically talking about the air is gonna have this jaw dropping. Super thin design.

[David Imel]

Yeah.

[Marques Brownlee]

Five and a half millimeters. Thinnest iPhone ever. It drops your jaw. That's what they're saying. And then the color palette, they're saying because the heat signatures are kind of between blue and orange. Those are the two new colors of the iPhone Pro, the blue and the orange. Remember, you've seen the teasers and plus.

[David Imel]

Liquid glass, but that doesn't help when.

[Andrew Liszewski]

It goes to red. And the heat material app.

[Marques Brownlee]

Yeah, they didn't orange.

[David Imel]

Can you follow up with it and say so why does it turn red when I drag my mouse around it?

[Andrew Liszewski]

I think it's not seeing the animation of that. I also don't get how jaw dropping means iPhone air.

[David Imel]

Because it's going to be so thin. You're going to be un, not un.

[Marques Brownlee]

They're going to make a big deal about how thin it is.

[Ellis Robin]

They should have called it jaw inspiring.

[Andrew Liszewski]

Jaw inspiring.

[David Imel]

Inspired by your jaw.

[Andrew Liszewski]

Oh, man. Is that our. Is that our title? First, the Apple episode.

[Marques Brownlee]

Which, by the.

[David Imel]

Way, we are going to be doing a podcast at Apple park about this.

[Andrew Liszewski]

We will be out there this year.

[Ellis Robin]

Are we publicly announcing that right now.

[David Imel]

It won't be a live like thing?

[Marques Brownlee]

Yeah, we will. Our goal is to do a podcast out there at some point.

[Ellis Robin]

Well, no, we're gonna say it, guys. Let's put some enthusiasm on it.

[Marques Brownlee]

Yeah, we. We haven't locked down the details.

[Ellis Robin]

Live from Apple. Not live. Taped from Apple campus. This after the event.

[Marques Brownlee]

Definitely. Stay tuned. Next week's episode is going to be awesome or whatever. Two weeks from now. Going to be awesome. But yeah, ChatGPT says it's coded vapor chamber. IPhone 17 Pro.

[David Imel]

Who cares about that? Does anyone care about that?

[Ellis Robin]

David, you've been talking about how hot your iPhone is for the past six episodes.

[David Imel]

Yeah. Because liquid glass.

[Marques Brownlee]

Oh, that's one of those things. That's one of those things Apple does. They will come out with a new software feature that ends up being way Better on the newer phones. And so even though you have the software feature on your current phone, you still want to upgrade because that vapor chamber is going to make my liquid glass run all day.

[Andrew Liszewski]

Are you saying the iPhone 17 is built for liquid glass?

[Marques Brownlee]

Yes.

[David Imel]

They will say exactly what they're going to do. Built for liquid glass and it's going.

[Marques Brownlee]

To have all day battery life again.

[David Imel]

You know what they're going to say? They're going to say liquid glass uses this many rendering engines and it can get quite hot because it's marveling the beauty of the liquid glass. What iPhone 17 Pro? We've built this specifically for liquid glass.

[Marques Brownlee]

I would even bet that there will be special liquid glass animations that are enabled by the vapor chamber on the 17 pros.

[Andrew Liszewski]

Damn, that's a lot of processing. Not be able to read things on.

[Marques Brownlee]

Your super, super niche possible bet that I'm willing to make marketing.

[Andrew Liszewski]

If you lose, you have to buy Hasselblad.

[Marques Brownlee]

I am really excited for vapor chamber cooling. Not because I use liquid glass or.

[David Imel]

Want to, but every time we go.

[Marques Brownlee]

Outside to shoot an autofocus video and.

[David Imel]

We have something connected to the USB C port, you notice how the brightness on the screen just drops to like 2% because it's cooking after like 10 minutes of usage.

[Marques Brownlee]

Yes.

[David Imel]

So I actually.

[Marques Brownlee]

This does actually have real world Apple application for me that I'm. That's actually very fair. And you know, if we want to talk about like the quote pro iPhone and how people like use it for their job, we use these phones to shoot videos. And one of the most common issues with it is they overheat after a while. And this would make it easier to shoot for a long time in hot places.

[David Imel]

It's more surprising that they didn't have it before because every other smartphone has had some sort of insane cooling solution. So.

[Marques Brownlee]

And then I get to talk about gaming performance and stuff. Yeah.

[David Imel]

Who are you talking about?

[Andrew Liszewski]

Who?

[David Imel]

Other.

[Marques Brownlee]

Red magic.

[Ellis Robin]

This is the first time also that you could be talking about the new iPhone with your buds. And if your mom found your phone, she would think you were talking about drugs. Like your mom finding a text message on your phone that's like, oh man, I was so excited to use all this liquid glass, but my vapor chamber.

[Andrew Liszewski]

Hasn'T come in yet.

[David Imel]

My vape chamber. My vape chain.

[Marques Brownlee]

Sick.

[David Imel]

Yeah, it's like that. So I won't bring that up.

[Ellis Robin]

Yeah, no, Adam's gonna cut that anyway.

[David Imel]

Yeah, no, it's funny.

[Ellis Robin]

Yeah. But not to Adam.

[Marques Brownlee]

Well, one more quick. One more Quick iPhone related headline before we take a quick break, which is. I don't know if you guys saw this, there's a Bloomberg. I guess it's a rumor because it's not really.

[David Imel]

It's also not though. We'll bring it up first and then we'll.

[Marques Brownlee]

Yeah. So allegedly Apple is in discussion with Google about using Gemini to power this revamped Siri. So as we know, Apple's been working on this revamped Siri powered by LLMs for a while. Still not out one year. Is it a year?

[Andrew Liszewski]

Well, the next event will be one year because the iPhone 17 was built for Apple intelligence.

[Marques Brownlee]

Right. So it's been a year since then. But even Dub Dub. Yeah, Dub Dub was when they announced it. So it's been over a year since they showed it.

[David Imel]

Yeah.

[Marques Brownlee]

And we still don't have this new Siri. Right. So we're all kind of wondering when it's going to come out. How hard could this be? What are their holdups? What is the progress they're making? They're not going to tell us any of this stuff, but this conversation of like, like maybe we'll work with Google and then Gemini will power kind of reads like an April Fool's Day headline. Like really? We're gonna ask Siri and Siri is gonna just do more Google stuff. What? Like how the whole Apple and Siri thing and being focused on privacy seems like it does not compute with working with Google.

[David Imel]

I don't know.

[Marques Brownlee]

That's a weird headline.

[David Imel]

Floundering for sure. I've heard from multiple people inside of Apple that like people are getting moved around different teams that were working on certain teams, they all getting moved to like team and they're just racing to do these. There's been all these leaks and rumors that they're thinking about buying Anthropic and they're thinking of doing this. And like that's all recent.

[Marques Brownlee]

Which means that like, which means they're not gonna, they're not done.

[David Imel]

They're not, they're not close and it's. How did they announce this a year and a half ago when they were this far behind?

[Andrew Liszewski]

Yeah, well, I don't think they knew they were this far behind, but yeah, now they do.

[David Imel]

Well. So if you'll remember there was this special, like if you were at the event, they had this like, like kind of sit down thing with Ijustine last year where she asked them some questions and they said that she, she said like, are you exclusively working with open AI about, you know, the using these LLMs. And they said, oh no, we're, we're like looking into working with Gemini as well. So they clearly already had said publicly that they were, they were going to have an option eventually to. It was like the.

[Andrew Liszewski]

Or like the Chat GPT.

[David Imel]

Yeah, do you want to ask Chat GPT? They said eventually we're going to be able to. Do you want to ask Gemin instead? But now, I mean, it seems like they need to use it for more than just that.

[Marques Brownlee]

So yeah, that. And that's. There's a whole bunch of questions about like how, if you work at Apple, you probably think about this, like, how do you see the future of, of people talking to LLMs? Will they be actively switching between models consciously or should there just be your model and your model can do everything for them. I know when I'm in Raycast I can switch between Gemini and, you know, chatgpt for different things because I know one does something better than the other. But do we want regular people doing that? I don't know.

[David Imel]

But that's also the model that like goes to the Internet and tries to fetch information, whereas the, the Siri model was supposed to be the model that controls the phone that knows what you mean when you say, hey, what time is my Uber going to get here? So it can reach inside of Uber and tell you that information. That local model, it's like Gemini Nano.

[Marques Brownlee]

It should be able to like, should run on device.

[David Imel]

Run on device quickly. So is like Siri AI just gonna use Gemini Nano, which would be really.

[Marques Brownlee]

Funny, but it's like if Apple's not a really, really heavy AI first company, maybe they're having too much trouble shrinking their model to be a totally on.

[Andrew Liszewski]

Device to do that type of stuff.

[Marques Brownlee]

Maybe they actually do need that type of help.

[David Imel]

Yeah.

[Andrew Liszewski]

Who pays who in this scenario?

[Marques Brownlee]

In this one, because it's not gonna be coded and say it's Gemini. I assume it's probably Apple paying Google.

[David Imel]

Yeah, you're paying.

[Andrew Liszewski]

But if. Yeah, I guess if Google knows it gets all of the data.

[Marques Brownlee]

They will. They can't.

[Andrew Liszewski]

I don't think they can either.

[David Imel]

But especially if it's a Google model, it won't. That data won't go anywhere.

[Marques Brownlee]

Yeah, it'll be like Apple buys this technology from Google or something. Yeah, they get to use it and run it locally.

[David Imel]

Yeah.

[Ellis Robin]

I think another interesting little tidbit of this whole saga for Apple has been the papers they've been publishing because they run a machine learning lab. Let me make sure I get this title right. The Big paper that made the big splash was from June of this year called the Illusion of Thinking. That was comparing LLM and LRM's ability to solve different complexities of tasks.

[David Imel]

Large language and large reasoning, right? Yeah.

[Ellis Robin]

Large language model and large reasoning model. And it's pretty critical. It's pretty. These things are not as powerful as we want them to be. They put out a paper last week that was kind of interesting that I only skimmed.

[Marques Brownlee]

Yeah, me too. I summarized it with ChatGPT.

[Ellis Robin]

It's called the superweight in large language models. And it's about how with LLM specifically, you can severely alter the outcomes by changing only a few weights. Even if there's millions of different parameters in their models, you can change like five or six weights and like, have it give a completely different answer. Anyway, this is all to say to me when it's like they're like pushing and pushing us back. It feels like because Apple has slightly different standards for what, like a working product is than the rest of the tech industry, they themselves are starting to realize, like, oh, we're not ready.

[David Imel]

It's also one of those things where all of these AI companies have a lot to gain by being misleading. Yeah, and Apple has a lot to gain by not being misleading. But they also have a lot to lose. Like, because. Because they're not ready, they don't have this stuff ready. They never wanted to do this heavy, you know, LLM stuff. They got forced to do it because the stock market, you know, there's going to be incentive on both sides to be either positive or negative about the state of this technology. But Apple doesn't have a lot to gain on hyping up the technology, especially because of how behind they are.

[Ellis Robin]

Well, and it's like their stock price will not be affected by people speculating how good Nusiri is going to be. You know what I mean? Whereas most of these other players are.

[Andrew Liszewski]

Well, they'll get to use the term AI, which is great for stock prices.

[Ellis Robin]

It is for great stock prices. But to me, I've always understood. And now we're getting into investment talk. This is not investment advice, but it's like so much of these other publicly traded AI companies. They don't have sales or assets or actual revenue that would support their stock price. Their stock price is supported by this speculative idea that they will. They will have the dominant AI in whatever weird future we enter. Whereas Apple makes the iPhone like, they're. They're going to be fine. You know, their stock price is not as dependent on this Idea that one day every single piece of reasoning in humanity will be done by Gemini or ChatGPT or whatever meta is cooking up.

[David Imel]

But I do think investors look at this and they say like, oh, if Apple falls behind on this thing that the tech bros say is going to be the next coming of God, then Google is really forward in the next coming of God. Then like we'll put people stop buying iPhones and therefore their stock goes down because they don't make as much revenue. Abc, people are looking ifs. Yeah, it's a bunch of ifs. They're looking 30 years in the future. They're trying to like predict the next boom.

[Andrew Liszewski]

They're all just gambling.

[David Imel]

That's true.

[Marques Brownlee]

Also true.

[Ellis Robin]

But we should all read this super weight in large language models. Pretty cool. If you're curious.

[David Imel]

If you're curious, maybe I'll just have ChatGPT.

[Andrew Liszewski]

You know what I'm curious about? What? The trivia questions.

[David Imel]

Oh, Ayo. Ayo.

[Ellis Robin]

Guys, after the break we're gonna talk YouTube features. Because we recently got access or on the last episode of the podcast, people were hyping us up and that's the first time we've ever seen that in action. So naturally we had to write a question about old YouTube features that no longer exist. So this is coming in Price is right rules. But it's a year question. So you need to. If you go past the year later than the year, that's the over.

[Marques Brownlee]

Okay.

[Andrew Liszewski]

The higher year is over.

[David Imel]

Yeah.

[Andrew Liszewski]

Okay.

[Ellis Robin]

Yeah, yeah. So guys, in what year did YouTube remove all existing annotations from videos that were already on the platform? A few years before that they got rid of the ability to add new annotations. But in what year did they say, oh yeah, you're pointing to this part of the screen. It means nothing anymore.

[Marques Brownlee]

Annotations were a super common feature.

[Andrew Liszewski]

Annotations were the perfect example of. This is why we can't have nice things.

[Marques Brownlee]

Yeah. Because people have used it. I will say there were channels that used it very gracefully. I think a mystery guitar man might have even done like a choose your own adventure type thing. I remember that video where like click on this part of the video and it'll take you to an unlisted video and then click on this annotation and you're like, like moving through unlisted videos through annotations, even just getting to like.

[Andrew Liszewski]

Fix a mistake where like maybe you just said something wrong and if you could throw a text annotation. But we can't do that because people had to make Full screen invisible annotations where you clicked it and it went to like a malicious website instead.

[David Imel]

Oh my gosh. Yeah, this is. Yeah, this is one of the biggest difficulties with making YouTube videos is like on a website you can make a correction and you can say correct it at this moment. This is what we originally said. This is what we're saying now. You can't do that with video.

[Marques Brownlee]

I think they should be able to bring back just plain text annotation.

[Andrew Liszewski]

I agree.

[Marques Brownlee]

Like there is a video editor on YouTube and you can do things like blur stuff and you can make critical cuts from a video. I think you should be able to do YouTube. If you're listening, you should be able to do plain text non linked annotations on a YouTube video. Every journalist on the platform and everyone who's ever made a typo in a video would love to. That ability.

[David Imel]

Yeah.

[Marques Brownlee]

And there's no way it would be abused.

[Andrew Liszewski]

Imagine it works like the blurring feature where slowly over time, the blur just starts twitching and like growing into different parts of the video.

[Marques Brownlee]

That's also possible. Okay, well think about that one though. Annotations. Good trivia question.

[Ellis Robin]

If I was president, my first law would be Mystery Guitar man is the only person in the United States who's allowed to wear sunglasses indoors. I think he earned it. And everyone else is just jocking his swag.

[Marques Brownlee]

Casey's right behind him. And then it's, sorry, Casey.

[David Imel]

I would finally be able to see Anna Wintour's eyes. Yeah.

[Ellis Robin]

No, not Pitbull. Just Mystery guitar man. Sorry, Pitbull.

[Marques Brownlee]

Sorry, Pitbull.

[David Imel]

Ls for President 2028.

[Marques Brownlee]

We'll be right back.

[Ellis Robin]

Abercrombie is an official fashion partner of the NFL. And I'm CeeDee Lamb, wide receiver for the Dallas Cowboys.

[Marques Brownlee]

You know I'm here for Abercrombie's Cowboys gear.

[Ellis Robin]

That's not a question, but I need.

[Marques Brownlee]

A whole wardrobe to go with it. No shade to the guys, but I'm.

[Ellis Robin]

Used to having the best tunnel fits.

[Marques Brownlee]

This season, Abercrombie has me covered. Shop NFL by Abercrombie in the app, online and in store.

[David Imel]

When did making plans get this complicated? It's time to streamline with WhatsApp, the secure messaging app that brings the whole group together.

[Marques Brownlee]

Use polls to settle dinner plans.

[David Imel]

Send event invites and pin messages so no one forgets mom's 60th and never miss a meme or milestone. All protected with end to end encryption. It's time for WhatsApp message privately with everyone.

[Marques Brownlee]

Learn [e-mail] this episode is brought to you by State Farm. Checking off the boxes on your to do list is a great feeling. And when it comes to checking off coverage, a State Farm agent can help you choose an option that's right for you. Whether you prefer talking in person on the phone or using the award winning winning app, it's nice knowing you have help finding coverage that best fits your needs. Like a good neighbor, State Farm is there.

[Andrew Liszewski]

All right, welcome back. I have a game to talk about, a game that I don't even really know that well, but something just happened and it was very funny and I think there's a tech world comparison we're used to, we can make. So in the indie game world we kind of had something similar to like the Apple of the event launching, which is this game called Hollow Knight. The second version of it called Hollow Knight, Silksong just got announced after six years since the last one. The first one was incredibly popular. It's a Metroidvania style game.

[David Imel]

It was six years since the announcement of Silksong.

[Andrew Liszewski]

Since the announcement.

[David Imel]

Yeah, Hollow Knight came out in 2017.

[Andrew Liszewski]

Yeah, yeah. It's Metroidvania style which basically is just. It's like a non linear side scrolling type of game. It's a mix between Metroid and Castlevania is what that means. Yeah. Anyways, it is the most wish listed game on scene in that last six years and I think the last time we saw like a teaser for it was in 2022. But anyways they just announced their launch date. But because of how popular this game is, dozens of other indie games have straight up just been like we're postponing our launch. And in every single one that I've read so far they are also postponing their launch. Just straight up saying because Silksong is coming out, we're delaying this. Like half of them said I can't wait to play Silksong but we're delaying our game because this is so big and we don't want to. So it reminds me of like you said the OnePlus event.

[David Imel]

Yeah.

[Andrew Liszewski]

That announced and then was the same day as the other one.

[David Imel]

The OnePlus 6 event got announced and then like two weeks beforehand Apple was like like iPhone event this day and OnePlus was like oh God.

[Ellis Robin]

So oh no, they moved it for.

[David Imel]

Like they moved it to be two weeks after the Apple event because yeah, you can't do that.

[Andrew Liszewski]

Now imagine in our world though, Google or whatever changes their event and straight up just goes cuz The Apple event.

[David Imel]

Yeah.

[Andrew Liszewski]

Like, don't make up an excuse or anything.

[David Imel]

People also do this with Taylor Swift artists when they know she's dropping. They're like, sure they do.

[Marques Brownlee]

You got it, fam.

[David Imel]

That's all you do.

[Andrew Liszewski]

You it. And it makes sense in the indie game world because, like, a lot of these developers are really small teams and like, it's kind of make or break if they're. If it does well. So, like, yeah, delay it a month. Give yourself the best chance possible. Yeah, I understand.

[David Imel]

I read a very long kind of retrospective on this whole situation and I apologize if I get some small facts incorrect. But I believe effectively what it was was that Hollow Knight was like, unbelievably popular. They announced Silksong as like, it was supposed to be a DLC to Hollow Knight.

[Andrew Liszewski]

Oh, really?

[David Imel]

So it wasn't going to cut. It was only going to take a little bit of time to develop, but they ended up up enjoying the development process so much and like, it was going to be a new character with some new areas, but then they were like, wait, this new character, we could do so much with this. So, like, okay, we're going to turn into a game. And then years went by and randomly, at different games events like gamescom and like the Switch, all this stuff, they would like, they would show a little teaser or they'd let you play like five minutes of it and then they would just go dark again for like two to two and a half years. And now literally, like a few days ago, they officially put out. They had a little event where they just like put out some gameplay and they put out the Release date September. September 4th. And someone did a interview with the developers and were like, what's the inside story? Like, why did this get delayed so many times? Like, why is it taking so long? And they were just like, it was really fun to make. Like, we just really wanted to. We wanted to add like, like way more content. And we just kept realizing that it was like, not going to happen if we released it so early. So we just kept doing it. In the words of Gabe, new Bad is forever. Delayed is temporary.

[Andrew Liszewski]

So that's true.

[Marques Brownlee]

That's the Apple philosophy with the new Siri.

[Andrew Liszewski]

Well, they.

[David Imel]

Well.

[Andrew Liszewski]

Sure, I don't know. This isn't a type of game that I would play, but it does look beautiful and it looks really complicated, but in one of those ways where, like, it's so complicated when you know how complicated and know how to work the controls. It looks. Looks super fun.

[David Imel]

Yeah, it's like it's like a low skill floor, extremely high skill ceiling kind of game.

[Ellis Robin]

Is that what being a dad is like?

[Marques Brownlee]

Low skill floor, extremely high.

[David Imel]

I think there's a. I think there's a high.

[Andrew Liszewski]

I don't know. I hit the ceiling immediately, so I wouldn't know.

[David Imel]

You gotta break through that ceiling, Andrew.

[Andrew Liszewski]

Yeah. Anyways, that's. I won't say anything else about that because we'll probably get some small information wrong and look like posers.

[David Imel]

Well, we are posers.

[Andrew Liszewski]

We are. We don't.

[David Imel]

We're not. We're just.

[Marques Brownlee]

Yeah. My comp is it feels like Daft Punk album. I know they're not making any new albums, but when they went a decade between making albums, it was kind of like, I don't know what's taking so long? And then you see the behind the scenes and you're like, oh, that's what.

[David Imel]

Took so long to have.

[Marques Brownlee]

But it's once a decade.

[David Imel]

That's true. That's my Streetlight Manifesto album. They went 12 years without an album. They announced it. They announced a specific release date. Six days before the release date, they're like, nope, give me some more time now. It's coming out in the fall. Yeah. And I'm waiting.

[Andrew Liszewski]

Wait, it's still not out yet?

[David Imel]

Nope.

[Andrew Liszewski]

I thought you went and saw.

[David Imel]

I have seen them six times this year. And. And yeah, they released three early demos of three tracks.

[Andrew Liszewski]

Okay.

[David Imel]

On YouTube so they can delete them later. But the new album is coming out hopefully in September or October.

[Andrew Liszewski]

It might have gotten delayed because Hollow Knight Silk songs coming out in September.

[David Imel]

That's true. They're like, people can't listen to things and play things at the same time.

[Andrew Liszewski]

All right, one more quick thing. Thing. YouTube hype is launched. Ellis alluded to this earlier. We talked about this about a year ago, I think it was. Is when it got announced. But it's out super quick. Tldr of how this works and how I've been testing it and seeing, you know, what happens is YouTube released a new feature called hyping a video. And essentially what it does is for channels that are between 500 and 500,000 subscribers, you can basically do something that's like a. A super. Like, if you want to call it that.

[David Imel]

People are hyping waveform.

[Marques Brownlee]

Yes.

[David Imel]

We're still not at 500.

[Andrew Liszewski]

We are not at five. Yeah. We're at 475. So they can hype us. It's the only KBHD channel that can get, I guess, clips also. But actually clips.

[David Imel]

Clips has More.

[Andrew Liszewski]

Yeah, I think it does. Yeah. But so what it does is it's supposed to help boost videos of smaller creators better. So helping get into like the recommended feed. And there's also a new hype tab since we lost trending now the hype tab. So it's basically like mini trending I guess but user generated now instead of YouTube generated. Okay. And really quick the way you do it is it's. I think it's really hard to find. For one, if you're on mobile and you go into the app when you scroll under your video where the comment section is, if you swipe the comment to the left, which I never knew you could do, there's the hype button. It will also pop up if you click the like button and then it will auto swap to show the hyping. You can do it three times a week. When you do that, the video gets points. I don't know how points really. I. I guess the only way is it looks at points and then in the leaderboard in the hype page then those points are, you know how you get to the top tallied up. It is different because if you hype a video with less subscribers in that range, they will get more points. So when I tested it hyping Waveform got, gave it 50 points. I hyped a video from a channel that had like 13,000 subscribers and it got like 1200 points.

[David Imel]

Oh wow.

[Andrew Liszewski]

Apparently you can get up to 7500 points in one hype for like a 500 sub channel. But obviously you know, 400,000 people hyping 50 points on a video is going to, to, you know, that's how to counteract it.

[David Imel]

Right, right, right. That makes sense.

[Andrew Liszewski]

And yeah, videos need to be less than seven days old. You can get a badge if you are the biggest hyper of the month.

[Marques Brownlee]

Hyp.

[Andrew Liszewski]

Yeah. If you're the hype beast of the. It's monthly based and you can hype the same video all three times. Okay, that's what I saw. But interesting. Yeah, we'll see how much this helps. I'm all for helping smaller creators like Waveform. Like Wave. Yeah, Waveform Small creator.

[Ellis Robin]

This is how I found out we didn't have 500000 subscribers.

[Marques Brownlee]

We're almost there.

[Andrew Liszewski]

Actually killer for our subscriber account. But if you want to hype us, that's cool. But probably go hype some smaller channels. They could use it way more. You can also pay for hypes. Apparently you could just pay. You can type in how many points you want to give them and it'll give you how much you want to pay or something.

[Marques Brownlee]

It all seemed very organic until this moment.

[Andrew Liszewski]

Yeah, but YouTube would love for you to game it because at best you might get in recommended. And yeah, either way, you pay Google money. So why wouldn't they love this? It'd probably be more. Instead of buying Hype, see if that channel has like a Patreon or a donation page, because that would help them way more, probably.

[David Imel]

And most of the money goes to them.

[Andrew Liszewski]

Yeah, exactly.

[David Imel]

Yeah, true.

[Andrew Liszewski]

But yeah, that's the hype feature.

[David Imel]

Okay, who you guys going to hype this week?

[Andrew Liszewski]

Waveform.

[Marques Brownlee]

I'm hyping us. I'm definitely hyping us.

[David Imel]

I like that.

[Marques Brownlee]

Then I'll be a hype beast. Hey, well, speaking of YouTube features, there's only one more place to go on the Waveform podcast this week, and that's trivia.

[Ellis Robin]

Guys, question number one. Hasselblad cameras were found in. In Gothenburg, Sweden. I spelled Sweden wrong in the sheet. That's really funny.

[David Imel]

Wow, that's.

[Ellis Robin]

How do I even do that? Gothenburg, Sweden, in 1841. What is the farthest away place from Gothenburg that a Hasselblad camera has ever taken a picture? And I'll give you a hint.

[Marques Brownlee]

Our studio.

[David Imel]

Oh, no hint.

[Ellis Robin]

This is no hint.

[Andrew Liszewski]

I feel like his hint was going to be. It's not the thing you're all writing down right now.

[David Imel]

You can do it if you want.

[Andrew Liszewski]

Give him a hand.

[Ellis Robin]

This is not a geography question.

[Andrew Liszewski]

Oh.

[Marques Brownlee]

Oh, oh, oh.

[David Imel]

Oh, dang it. That's a really good hint.

[Marques Brownlee]

That's a great hint. Fantastic hint, Ellis.

[David Imel]

Yeah, it's okay. I'm glad.

[Andrew Liszewski]

Is that what you wrote originally? Oh, you just screwed David real hard, cuz. I know. Did you write Antarctica?

[Marques Brownlee]

I wrote Antarctica.

[Ellis Robin]

Yeah, you guys both wrote Antarctica and then changed it. I'm sorry, David.

[David Imel]

Thanks.

[Marques Brownlee]

Yeah, it's the Rising.

[Ellis Robin]

That was for me.

[Marques Brownlee]

The blue marble on the moon.

[Ellis Robin]

The answer is the moon.

[Marques Brownlee]

Damn it.

[Ellis Robin]

I thought that question was really good. And then I sold it out.

[David Imel]

It's okay.

[Ellis Robin]

Stupid.

[David Imel]

It's all right.

[Andrew Liszewski]

Can I borrow your red pen? This green one is just very hard to read.

[Marques Brownlee]

I knew it. Yeah.

[Ellis Robin]

Okay, guys, question number two. Price is Right rules. But with time instead of money and money and, you know, money is time.

[David Imel]

Is money and money is time is right.

[Ellis Robin]

I'm so hungry, guys. YouTube hype. No YouTube hype. We talked about. The quiz question is about YouTube annotations. I'm specifically wondering, in what year did YouTube wipe annotations off of every video that had ever been uploaded. Can't believe I ruined my own stupid question.

[Andrew Liszewski]

Stupid head. I should have.

[David Imel]

It's okay.

[Andrew Liszewski]

I thought the question originally was going to be like, what's the farthest away a Hasselblad's ever been, like, built? And I thought it was going to be like zero miles. They have only ever been built in. Wherever, Sweden.

[Ellis Robin]

Also in the. In the Waveform trivia doc, Adam said with my. With my Moon question, he goes, lol. Nice. Good wording. And then I just responded, I love you.

[Andrew Liszewski]

Now you can respond. I screwed it up.

[Marques Brownlee]

I sold.

[Ellis Robin]

All right, what do we got?

[Marques Brownlee]

Got.

[Ellis Robin]

All right.

[David Imel]

Oh, Marques and I are the same person.

[Ellis Robin]

All right, so Marques and David, you both put 2015, all right, which is not over. However, Andrew, you put 18, which is not right either, but it's still under.

[Andrew Liszewski]

Which means I was going to write 2020.

[Ellis Robin]

That would have been over.

[Andrew Liszewski]

Okay, I was close.

[Ellis Robin]

I took my is January of 2019.

[Marques Brownlee]

Wow.

[David Imel]

Wow.

[Andrew Liszewski]

I remember there was still some when I worked here, so I went off of that.

[Marques Brownlee]

Oh, that's good. Wow. Yeah, I was thinking like, by the end, by the time I left college, they must have got rid of it, but I guess not.

[David Imel]

I was thinking by the time Marquez left college, it was by the time I was about to leave college, basically.

[Marques Brownlee]

Huh.

[Ellis Robin]

All right, you know what that means. With our score update, Marquez in second place carrying the. With two points.

[Andrew Liszewski]

Points.

[Ellis Robin]

Oh, David also in second place with two points.

[David Imel]

All right, not bad.

[Ellis Robin]

And Andrew carrying the one in first place with three points.

[Andrew Liszewski]

Hey, you made us.

[David Imel]

You made us cut it when I said that.

[Ellis Robin]

I'm cutting that.

[Andrew Liszewski]

No, that's, that's.

[Ellis Robin]

That's getting bleeped. Don't worry, guys. Waveform is produced by Adam Molina, Ellis Robin, and today Miles Somerville, who we never really addressed being here.

[Andrew Liszewski]

No, we did. After not addressing him.

[Marques Brownlee]

Multiple.

[David Imel]

Ah, yeah, whatever. I like it better that way.

[Ellis Robin]

Waveform is also part of the Vox Media podcast network. And our intro outro music is made by Vane.

[Marques Brownlee]

Sil.

[Andrew Liszewski]

I like the person honking in the background.

[David Imel]

Silver Hong Kong still. Bingo. Can you do the bingo, son?

[Andrew Liszewski]

I don't cut that up. Packages by Expedia.

[Marques Brownlee]

You were made to occasionally take the hard route to the top of the Eiffel Tower. We were made to easily bundle your trip Expedia. Made to travel flight inclusive packages are atoll protected.