
Loading summary
Jeff Schuck
The fundamental idea that we are proposing for people to try on is what if the world is waiting for you to realize that you matter? What if that's the invitation is for you to realize you don't have to play every part. You just need to play yours, though.
John
Welcome to We Are for Good Social impact trends that matter in 2025. In partnership with our friends at Idonate, we have hundreds of conversations each year, both on the podcast and offline with incredible change makers around the world. In this limited series, we're lifting the eight trends that have cut through to us over the past year. These ideas and shifts hold the power to transform your mission from the inside out. And so in these eight episodes, we're breaking down the trends one at a time and inviting a subject matter expert in to take us deeper and to put it into practice. All right, let's get started. Hey, Becky, what's happening?
Becky
Hey, John. I have been completely digging our 2025 social impact trends that matter. So welcome back. This one's special. I mean, I say, you know, all of our trends are like, all of our children are wonderful, dearly. But this one is really, really special. And this one is for you, friends. And so I want to give a special thanks to Idonate for sponsoring this series. Because this is where you're coming today, friends, to exhale and get connected, get grounded and find hope.
John
Yep. And every time, we have Jeff Schuck, who is our special guest today in the house. That's what he brings, is an exhale. And I'll say for us specifically, our lives have been so personally changed by the work of Jeff and his partner, Jennifer Mulholland. Their work through Plenty Consulting, not just in the words that they say, but in how they show up, how they look you in the eyes, put their hands on your shoulders and look at you and say, I believe in you. And these words have personally shifted so much for me. And that's what I hope we bring you with this trend. And I even, I think calling it a trend feels way not important enough for what this really means. But the words that we're bringing today is we need your light. And Jeff Schuck not only is an author of Leading with Light, which is a book that needs to be in your queue talking about, about how conscious leaders can lean into kind of the next phase of how to go deeper in that work, but he's blending his experience in leadership development and social impact strategy. And he ran a fundraising firm, Event360, for more than a decade, raising a billion dollars for charity, so he knows what he's talking about. And in this moment, Becky and I can't think of a better way to look at you friends, put our hands on your shoulders and say, we need your light in this moment. And so, Jeff, to have you in the house means the world. Thanks for being on the podcast today. And we're sending love to Jen, who wants to be here.
Jeff Schuck
You're the best. Thank you so much for having us. And I'm going to say us because my partner and Plenty's other principal, Jennifer, is feeling sick today. So get well soon, Jen, and it's so great to see you both. Thank you so much for having us and for featuring this conversation. The whole series that you've done this year has been excellent and must listen to, so I want to just plug your own podcast for your listeners. Some of the episodes to go back, they've really been some of the best content in this sector, and I think you've outdone yourself this year so far.
John
Gosh, thanks, friend. I mean, yeah, to have you in specifically this conversation just truly does mean the world. And so, as we lean into talking about light today, I want to begin with something you talk about in your book, which is a crisis of consciousness. Wondering if we could start there. You know, can we talk about the intersection of conscious leadership in our world today? And y'all, we're recording this in the heat of 2025. The world today is something fierce. So where would you go with that, Jeff? What does that stir up?
Jeff Schuck
Yeah, let's. I mean, let's just start with the big things, right? Let's talk about the crisis right away. You know, here's what I would say to that and that I think you're pulling the question. I believe the first chapter of our book is called the Crisis of Consciousness. If I'm remembering correctly, we. I think, especially in this sector, we're pretty attuned to the crises that are happening around us. We see the climate crisis. We talk about it all the time. We see the impacts of it. We talk about maybe the consensus crisis, you could call it the inability we seem to have to find common ground with people who we used to call friends or we used to call neighbors. What we would say is those overt crises are actually foundationally related to this other, more subtle crisis that's happening in all of us and that's happening in our lives, which is a crisis of running from a crisis of trying to disconnect ourselves from what is a crisis of thinking that we're not capable of dealing with pain or current events or people who aren't like us. And so that's the crisis of consciousness that we point to in the book is this. This need that we all feel like we have from time to time to run from instead of settling in, seeing what is being present, to knowing that we're strong enough, capable enough to take what the world has to offer us and that we have to be able to take what the world has to offer us as it is for us to make it better. Right. We can't make the change that we all want to see if we can't first see things as they are. But when we're constantly trying to numb that away or excuse that away or look the other way, we can't actually do the work that we all want to have happen. So that was a big answer. I'll see what you do with that in response, but that's where I'd go with that.
Becky
John, thank you for positioning it that way. And so well, because I'm going to be completely honest with the audience. I have felt the paralysis of the moment at times. I'm an optimist. I'm John and I have called ourselves ridiculous optimists for years. And it's hard sometimes when messages are hitting you from every which way. And there is so much fear. There is so much fear, and it is very easy to retreat and isolate away. And that, I think, is. I understand why we all have to do that, because I do think that there's some grounding that needs to happen and some reflection. But we need you to come out and grab each other's hands. And I think that that is what you're calling out. And I think the need to. To be fearful and to stay in our hole is going to be really tempting. But we have seen how community kindness, getting connected, getting curious, finding common ground in new and different ways is going to be the thing that brings us all back together and have to think about leaders in this moment who are really trying to rise up. They're trying to inspire their teams. They're trying to make things more steady. Like, talk to us about some of the through lines that you're seeing, Jeff, between leaders you're working with through your coaching or maybe at the lantern retreats. What are you seeing that leaders are navigating today? What are they struggling with? What. What would you guide them on?
Jeff Schuck
You know, we are kind of who we surround ourselves with. And I think you just expressed a lot, Becky, of what we hear from people. I think there's confusion from some people, there's a yearning for more from people. There's a wanting to be optimistic. There's a knowing that that's needed. And I think some people feel deeply unsettled and. And uncertain and kind of maybe what we've really lived through, especially if you're at a certain age and a certain point in your career, what we've seen in the last 10 years, particularly since COVID is this deeply unsettling knowing of something that's always been true, which is there's actually not much that's bankable. So much is ephemeral, so much is transitory. And we. We're. We're surrounded by change, but we're deeply resistant to it. Right. And. And I think that's been exposed. I think it's harder and harder for people not to see, whoa. The things that I really depend on and. And honestly take for granted fade away. Now, we've had this conversation before in. In on this podcast and personally, and I think that was. I was disavowed of that earlier than most people because I lost my parents when I was much younger. And seeing that change happen to me really had a huge impact on me. Not all negative, not all positive either. I think at a younger age than most people, I realized, wow, things change really quickly. And yet that could make us really cynical too. And we're called to be more optimistic than ever. So I think that's one thing that we're trying to help people unpack is, okay, how do I hold both spaces? How do I hold really loosely on this experience that is life, knowing that governments change, people change, institutions change, and yet the only way I can act as a human being and really do my part is to engage with the world even as it's changing around me. And how do I create attachments and build relationships and show and experience love, knowing it might fade away or that it will fade away? And so these are deep topics, right? And that gets expressed in. I think, honestly, the first conversations are usually about stress or I need to feel calmer at work, or I need to have more security in my abilities, but really they all kind of come from the same well of. There's change all around us. I wish it weren't so, but it is. And how do I relate to that and how do I relate to myself in that experience? So it's kind of deep things that we get to pretty quickly, I think, in our conversations.
John
I mean, yeah, we gotta double click in here, Jeff, because, you know, the question, are we Feeling burned out? Yes. I mean, from talking to people in our community. That is just the reality of so many people in our sector. Are they feeling overwhelmed? I hear that almost every day in conversations with friends in the space. And I think the effect of that is that, you know, we started this trend and we're going to talk about light. I don't want to miss the light here. But it's, it's, it's easy to feel like your light is dimmed when you just have so much burden. And even as you become aware and you're stepping into that awareness, I think it's easy to feel like your light is being dimmed. What do you tell somebody? And you're such a gifted teacher in these hard moments. What do you say to somebody that's just feeling the overwhelm and they feel stuck in that?
Jeff Schuck
Yeah, I think, I think there's a few things. The first is, you know, you got to feel the feels. That's, that's part of the, the solution to this crisis that we're pointing to is allowing yourself to be present to what is and allowing yourself to say, I can have, I can have rough days, I can have rough weeks, I can have rough years. I can feel detached, I can feel unengaged, I can feel beaten down. I can feel, you know, downtrodden and not trying to talk yourself out of that. Right. Not. Not needing to immediately rescue yourself from stress. But if you can do that, right. If we can practice just seeing what is right now. Wow, this is, this is really stressful. Holy smokes. Like, I don't like this. I don't like what I'm doing. There's something on the other side of it that I think we don't often get to. And that's. It's back to the crisis of being so unconscious all the time. You know, I want to kind of go back to this idea that we don't need to necessarily talk ourselves out of what is, we need to see what is. And, and part of the way through there is I'm, I'm trying to find the right, the right way to say this because, because what I want to emphasize is what, what works for me isn't going to work for someone else.
Becky
Right.
Jeff Schuck
And, and I think maybe to, to interrupt myself, one of the things that I think is getting in the way a little bit is there's a real fine line between self care and self absorption. And there's been an incredible and laudable increase in the amount of self care resources and self care talk. There is in this space and every space. And I would say that is all a vehicle and a window to us being able to engage back into the world. It's not all about, like, retreating from so we can pamper ourselves. That's awesome. And that's a part of how we refresh and recharge. But there's a reason for the rejuvenation that we're seeking that's beyond just our own enjoyment. I'm not sure that this is making sense.
Becky
So it's making total sense. Can I just say this? I'm going to share something personal and vulnerable with the group. I've had a really, really tough year, specifically the last six months, and I want to give the community a gift that Jeff gave to me last June. And it's. It's just a phrase. And I was really struggling at the lantern, just having some awakenings and really feeling myself come back to life. And I remember Jeff taking my shoulders, looking me in the eye, and he says, you're not broken, friend. You're not. And I want to pass that to you all because we understand you're going to need some sanctuary to process, to. To understand. And to understand, to Jeff's point, what is true, what is real, and how to lean into this moment. But I. We've been, you know, accused a couple times of being toxic optimists, but I think it's not that at all. I want to tell you that I want you to do what makes you feel alive. We are surrounded by so much division and despair, and I think what's going to work for you is to go inside and find that thing that awakens and activates. And I don't know if you all are familiar with Howard Thurman. I'm following him very closely. And he has this really beautiful quote, and it says, the sound of the genuine is flowing through you. Don't be deceived and thrown off by. By all of the noises that are part of keeping you from embracing your dreams, your ambitions, and your values, you know, who you are. So we need to learn how to steal ourselves in the moments that are chaotic and allow ourselves to bend in the wind when it gets violent and to reach for each other. And I just think what you're saying, Jeff, and the way you're saying it and the gentleness, but also the honesty is what we need right now. And we need each other, too. I mean, is that resonating?
Jeff Schuck
Yeah. And I think, you know, I'd love to go further on that, because I. I'm. I'M reflecting on what I said and how I said it, and I know it can sound really esoteric and kind of hard to get your hands around, so I actually want to get really practical with people because I do think the first part of it is being present to what you feel right now and not trying to talk yourself out of it. Okay, that's. That's really what I was trying to say. Like, if you're stressed, own it. If you're feeling defeated, own it. Own it. You don't have to, like, rally yourself out of things right away. However, the other side of that is, you know, all the. The gnashing of teeth and the rending of garments that you want to do actually, you know, feel all the feels and do all of that. But don't mistake that for the constructive work of the world or the constructive work that you're here to do. Right. It's the worrying and the whining has actually really low social utility. It might feel really good for you and you might need to do it. So worry and whine all you need to, but then, like, there is a. Okay, and now get moving to it. And that's where I think optimism is a practice. Like that word that we use so much at Lantern and that we use so much in our book, and that's used a lot in mindful leadership circles. Let's talk about the word practice. When you hear it a lot, it kind of loses its meaning and it becomes this arbitrary concept. But I want people to think about practice the way you think about practicing for a sport or practicing an instrument. You practice things that you want to get better at. You practice things that you're not great at. You practice things that you're excellent at that you want to become superb at. And this kind of conscious leadership, this optimistic leadership, a mindful way of looking at the world in a more positive way is practice, which means that when you're feeling, like, defeated and depressed, instead of allowing yourself to the indulgence of going into that place for a year or a decade, the practice says, well, I know that this is real for me, and I also know it's not constructive. So what could I do to make distance between myself and my thoughts? What could I do to do something constructive or additive for myself or my team? What do I need to do to rest and replenish so I can re. Engage? But the word practice, you know, it's not this fuzzy concept. And so much of this work ends up saying, like, well, I didn't do it the way I wanted to yesterday. So today I will consciously try to practice being more optimistic. Not immediately reading the news, not getting caught in a doom scroll cycle, not gossip with the person next to me. Whatever it is, you need to practice. But there is no way around, like right now that, yes, be present to what you feel like. Don't deny it. I think that is one of the challenges is denying what's real to us. But then you have to practice something different. Just complaining and criticizing doesn't really help anything. And here's the. I'll stop after this. Here's the metaphor I've been thinking so much about. And you may have had an experience similar to this. Imagine going camping or hiking with some friends, or road tripping with some friends or whatever. And you get hopelessly, horribly lost in the woods. You have no idea where you're going to go. The sun's setting, you're not sure who was supposed to be keeping directions, but nobody's doing it. And you find out like, we're way back here, we're going to probably have to sleep here for the night. And you know. What was that? Was that thunder? Oh, oh man, it might rain. Someone says like, okay, well this sucks. But you know, maybe I can gather up some wood for a fire. And someone else is like, oh, yeah, okay, let me get some leaves. Let's find a place for all of us to sit. And someone else is like, I found a few rocks we can roll up here. There might be a cave over there. And the last person just talks about, I can't believe it's going to rain. Oh my God, we're stuck out here. It's never going to work. Like, it's not helpful.
Becky
Low social utility. That is my new favorite phrase.
Jeff Schuck
Truly, it's understandable, but it doesn't help anything. And the real thing to ask, and I think the key to conscious leadership is. And is it helping you? Like, are you in that place of worry and complaining and criticism and distance creation? Because it's helping you in some way. Is it making you feel like you control something that you know that you don't? Is it making you feel like you have a voice that you feel like isn't otherwise heard? You're doing it because it's giving you something, which is again, great. So maybe do that in your room to the wall, but then check out, is it helping the people around me? And I think that's the second part of, like, where a lot of people are feeling that feels like the tough love that we need to speak into Power right now. Yeah. Like social critique. Great. It's never easy. Been easier to be a pessimist. It's never been so easy to be in the cheap seats. There are so many cheap seats. So we need some people to get back on the field. And I don't even care what your issue is or what side of the aisle you are, but you just harping about how things aren't going to work anymore, it has no relevance to me. It really doesn't. So I hope I'm making it a little more practical for people, because I don't want to just be out in this place of like. Well, it's about practice, and it's about, like, you know, there's. There's real tools to try every day and. And you know, when you're feeling lost, just waking up and standing and putting two feet on the ground. I know Jennifer would say this if she were here. Like, allowing yourself to be fully, physically embodied, that is an act. So, like, do that if that's all you can do. Awesome. And the next day, walk three steps, and the next day, like, make yourself a cup of coffee. But whatever you need to do to see progress for yourself, we need your part, Jeff.
John
I mean, the fact that this episode's dropping following Monday's episode with Lindsey Fuller on the rise of the change leader feels so imperative right now because you put this together that you're right. There's so many cheap seats. We don't need more of those seats filled. But we do need people who are embodied, who are bringing their light in this time when it's hard to find it. And I want to give space for you to talk about light because Becky alluded to this. And, you know, we've spent time last summer with you in Yalls actual retreat space in Park City, working through the lantern retreat, which is all about finding your light and, you know, figuring out how to, like, pour into that and reflect it outward. And I wonder if you would give just a moment of pause to say, what is that? You know, for somebody listening, that's like, oh, I want more of that purpose. I want to be more in tune. What is that light? I mean, talk about it and how can people identify it for themselves and step into it?
Jeff Schuck
Yeah, I appreciate the question, because I have a feeling I was ranting there.
Becky
For a little bit, and I loved everything, and. And I. And I want to thank you for it, because we are an activating community. It is about the doing. It is not just about the listening or the reflecting. It is about the Doing. And I feel like you brought us back to that, so keep going.
Jeff Schuck
Yeah, I think. Thank you. And this is probably the time to say, you know, I'm on the same path as everybody else. I'm learning. I'm trying to be better. I'm trying to keep my energy up, all of it. And so I'm practicing, too. But, you know, practice starts with making it important to practice, saying, like, okay, today I'll try something different. If it didn't work, I think, John, to your question. What is light? What do we mean? How do we find it? We mean a variety of things. I mean, at the core, we mean your soul, your spark, the essence of God is how I describe it. The thing that is incarnate in you, that makes you special in who you are. And we believe you get clues to it. You get clues. And the things that you get passionate about, that. That light you up, that make you smile, the things that make you upset. The places where you see injustice are clues to your light. The places where you find just mirth are clues to your light. And I think the fundamental idea that we are proposing for people to try on. What if the world is waiting for you to realize that you matter? What if that's the invitation, is for you to realize you don't have to play every part. You just need to play yours, though. Because if you don't play yours, no one else can do it. You don't have to be great at everything. Be you figure out what that means and then express it and figure out how to meld that and combine that and integrate that with all the other yous out there who are. Who are just as needed. And that, I think, is the question. And that's what we mean by trying to be more conscious, trying to be more awake of, like, what do I really care about? What's really being asked of me? And what if they're the same, right? What if the things that I most love to do, that I'm most great at, are the things that are most needed, and I'm the only one who can provide those? And see, this is where it comes back to the pessimism or the discouragement or the cynicism. If you put yourself on the bench to keep using bad football analogies, since we just watched that super bowl, there's no one else to fill your spot. And we give ourselves these conceits. Like, I'm not great at it. Oh, everybody else can do what I can do. Like, no, you're letting yourself off the hook. Like, we need you to be you. And so if you say, like, I'm too discouraged now, like, that place goes unfilled. So, like, I think a lot of the practice now for people who are discouraged is, again, if you have to start by waking up, then start by waking up. Like, give yourself points for setting the alarm and getting up. Okay. You know, at some point, you do it enough, and then it gets easier, and then you realize, I didn't need points. And, oh, by the way, nobody's keeping score, and it's all meaningless except for how I relate to what I'm here to do and how I help other people. So I do think this is the way through. Again, whatever side of the political aisle you are, whoever you voted for, I really don't care. I honestly don't. What I care about is a constructive place where we work together, where we find ways that we're united, that we don't profit over dividing each other or criticizing each other. So I think those are all parts of the practice. But I think you know what you're like at your best, and don't keep yourself from that. Don't stand in your own way. You know, tap yourself on the head, call your own number. It's for you to live the way that you are allowed to do in this place, for this bit of time that you have. And God bless you that you're someone listening to this podcast that feels like part of your life is helping other people around you. I mean, God bless you for that, because we need more of that. So I'll stop there. I hope I'm. I hope I'm answering your question.
Becky
I feel so much hope and light in this conversation. Jeff Shook. And I said shook, because I am sure at all. Can we keep it in? Because I got Jeff shooked. I got seriously Jeff Shooked with this entire conversation. But the quote that's coming up for me right now, and don't mock me, but this is the one from Dr. Seuss today. You are you. That is truer than true. There is no one alive who is you are than you. And if you want to feel some calm, friends, feel the calm knowing that in this space and in this world, the best version of yourself is the authentic version of yourself. And that is true. And that is what you can hold on to. And that your light is within that, your authentic being. And that is the person that we want to step forward into this moment. We want you to step forward even if you're not sure. Even if you're not sure which way to step. Is it forward, Is it side, Is it back? We want you to take a step. Like Jeff just said, if it's three, if you just need to put your feet on the ground day one, but we need you to step forward because you are uniquely positioned to meet this moment because you chose to do work that has meaning and has purpose. And we need every single body and heart in it. And we do need your light. And I think this has just been a very centering and grounding and reaffirming conversation for me that this is the space where I feel like I can be the most like Becky. And so I hope you feel that too. And I hope the we are for good spaces always that for you. But Jeff, we got to end up this conversation and round it out with a one good thing. You've been on the podcast enough to know we're going to want you to bring it all home. What's percolating for you as we round out today?
Jeff Schuck
Well, before I answer that, I do want to just say one more time, I hope I'm not lecturing because that has loathed social utility as well. I hope people can hear where I'm coming from, which is to call, to call everyone, to trusting themselves and to believing that they're here for a reason. And that's enough. You know, that's what we need. I'm going to tell. I'm going to go really specific on my one good thing because I have been on the podcast before and every time I've been on, I've been annoyed at how I've answered this question.
Becky
Something very so real, John. And I feel that every time I know I hate.
Jeff Schuck
So I have something very specific that I'm going to pull into a larger theme. My one big thing. My one good thing is also a big thing. Specifically is a book called We Solve Murders that found me from. By Richard.
Becky
Yes, keep going.
Jeff Schuck
We solve murders. Okay. I don't read murder mysteries. I never would have picked up this book. I was listening to a random, like, gaming podcast months ago and somebody started raving about this book and I was like, oh, what the hell? And I will tell you, my family makes fun of me because I'm the guy that on, you know, the, the cruise vacation is reading the history of maritime supremacy or is reading like the origins of gunpowder. I mean, I am that guy should.
Becky
Be John, like reading Apple or entrepreneurial books like so many.
Jeff Schuck
Or like self help books, like so many books that are 70 pages in and never. So I, I would say I never Read mysteries. Like that's not my thing. But maybe I need to try something new. Maybe I need to practice something new. I tore through this book in a day and a half on New Year's. It's so sweet. It's so surprisingly delightful. It's funny, it's touching, It's a great story. It's gripping and it made me realize I am so distanced from just mirth. Not like humor that is satire or not humor that's biting social critique or just light heartedness. And light heartedness is one of my trends for this year. Optimism is at the top. Mirth, joy, laughing because it's funny, not because you're trying to get some deeper meaning. And that is my one big thing. I highly recommend it. It was so fun to be reading a book and literally laughing out loud and having my whole family laughing just because they saw me laughing. And that's like a small example of what we can do when we decide to be intentional about how we show up when we choose the brave choice of being optimistic, believing in ourselves and everyone around us, people key off of that. People are better and brighter because we decide to be. So that's my thing. And I highly recommend this book, by the way. It's delightful.
Becky
I have added it to my Goodreads. It is by Richard Osman, O S M A N and while we're putting in recommendations for books that make you laugh to your toes, check out the Rosie Project and get the audiobook so you can enjoy that. I also laughed out loud and I agree with you. I think more laughter, more joy, more filling our soul is gonna give us more impetus to take more steps into that activation. So I just adore you, buddy.
John
I know every time you're in our house, our heart is so dang full. Thank you for this time. I mean, okay, Jeff. How can folks connect with you? How can they connect with plenty, which I got in the work this year. In the work, in the works. What y'all doing?
Jeff Schuck
You're the best. You're the best. Julie too. Who's there somewhere? And I want to say again, Jennifer and Sierra and the Plenty team wish they could be here.
Becky
Hey, friends.
Jeff Schuck
Really, really appreciate the space that you create and the intentionality that you. You go about the work that you do. So thank you for having us here. You can always find us@plenty consulting.com. the book that we've mentioned a few times is called Leading with Light. You can find it on Amazon or wherever good books are sold, as they say. And if for some reason you like this voice that you're hearing right now. You can actually hear the audio version of the book that Jennifer and I read that was released in December. And maybe the coolest thing to just share if I have 30 more seconds, is by popular demand. So many people who've come to Lantern or who've worked with us or who've consulted with us have said like, can we just do some kind of regular meeting? So we are starting a meeting last Friday of every month called awesome Hour. It's free. Nothing to sign up for last Friday, 1am Eastern, 10am Pacific. There is a link on our website if you go to plenty consulting.com awesomehour and it's just a time to be in community on an open virtual call. We'll have a little curriculum. We'll kind of explore things like this, how people are feeling, where they're sitting and would be a great compliment every month after you, after you've listened to the 12 episodes of We Are For Good that month to come on to awesome Hour and say hello. But mainly like, what I want people to take away is how much they matter where they are. And it's not really what you all are doing or what we're doing at Plenty. It's what you, the listener are doing matters and we need it. So thank you for being here too and contributing in the way that only you can.
Becky
You all make our hearts full. We are definitely going to socialize that resource because again, this is free support in community to help you grow. And I'm even going to put in one more plug. John, Julia and I will be at the Lantern Retreat in Park City September 16th through the 19th of this year. Come hang out with us. Like come join us if you have professional development doll to pour into yourself. I will say it was the most grounding and moving thing I did in 2024 was going to the Lantern Retreat. So we will link that up as well. Well, you pass along our love to Jennifer and Sierra and thank you for bringing so much light and warmth into this house as you always do.
Jeff Schuck
Thanks so much. Love you guys.
Becky
Love you back. Foreign Good podcast listeners, friends and community members reach out to us for both recommendations and introductions to people, products and services to help them take their nonprofit mission further. And you know what? We love it totally.
John
This community is fueled by the support of Value Line partners who've invested in making this community and content accessible for all. And they just happen to be powered by really good humans too.
Becky
So we want to give a shout out to We Are for Good's partners, Donor Doc, RKD Group and Virtuous and we hope you'll check them out. We deeply believe in their progressive tech tools and offerings that are truly powering a more generous world.
John
So reach out to them directly and if you do mention We Are for Good sent you, you'll get that red carpet treatment or head over to We Are for forgood. Com refer to learn more or you can even click the link in today's episode description.
We Are For Good Podcast - Episode 603 Summary: "2025 Social Impact Trends That Matter: We Need Your Light" featuring Jeff Schuck
Release Date: February 12, 2025
Host: Jon McCoy and Becky Endicott
Guest: Jeff Schuck, CFRE, Author of Leading with Light and Principal at Plenty Consulting
In Episode 603 of the We Are For Good Podcast, hosts Jon McCoy and Becky Endicott dive deep into one of the pivotal social impact trends for 2025: "We Need Your Light." Featuring special guest Jeff Schuck, a renowned conscious leadership and social impact strategist, the conversation explores the profound challenges nonprofit professionals face today and offers transformative insights to reignite their passion and effectiveness.
Jeff Schuck introduces the concept of a "Crisis of Consciousness," a foundational issue impacting both external societal challenges and personal emotional well-being.
Definition of the Crisis: Jeff articulates that beyond visible crises like climate change and political polarization lies a more subtle internal crisis—our collective tendency to avoid confronting painful emotions and realities.
"The crisis of consciousness is this need that we all feel like we have from time to time to run from instead of settling in, seeing what is being present... We can't make the change that we all want to see if we can't first see things as they are."
— Jeff Schuck [04:02]
Impact on Leadership: This avoidance hampers our ability to engage constructively with the world, making genuine progress toward social good more challenging.
The conversation shifts to the prevalent feelings of overwhelm and burnout among nonprofit professionals, a sentiment frequently echoed by the podcast’s community.
Personal Experiences: Becky vulnerably shares her struggles, highlighting the paralysis that can accompany constant stress and fear.
"I have felt the paralysis of the moment at times... we need you to come out and grab each other's hands."
— Becky Endicott [07:45]
Jeff's Guidance: Jeff emphasizes the importance of acknowledging and owning one's emotions without immediately trying to "rescue" oneself from stress.
"You got to feel the feels... allowing yourself to be present to what is."
— Jeff Schuck [11:45]
Jeff delves into optimism as a deliberate practice, likening it to honing a skill through consistent effort.
Practical Application: He advises nonprofit leaders to incorporate small, actionable steps into their daily routines to foster a more optimistic outlook.
"Optimism is a practice... just waking up and standing and putting two feet on the ground... make yourself a cup of coffee."
— Jeff Schuck [13:15]
Metaphor of the Lost Hikers: Jeff uses a compelling metaphor to illustrate constructive versus destructive responses to crises.
"Imagine you're lost in the woods with friends... Someone says, 'I can't believe it's going to rain. We're stuck here,' which is not helpful."
— Jeff Schuck [19:45]
This highlights the difference between low social utility behaviors (worrying and complaining) and constructive actions that move a group forward.
At the heart of the episode is the theme "We Need Your Light," urging individuals to recognize and embrace their unique contributions.
Defining "Light": Jeff describes light as the essence and unique spark within each person that drives their passion and purpose.
"Your soul, your spark, the essence of God is how I describe it... what if the world is waiting for you to realize that you matter?"
— Jeff Schuck [22:40]
Practical Steps to Embrace Light: He encourages listeners to identify their passions, acknowledge what makes them smile or upset, and understand that their unique contributions are irreplaceable.
"You just need to play yours... If you don't play yours, no one else can do it."
— Jeff Schuck [28:29]
Becky’s Affirmation: Becky reinforces this by sharing a motivational quote from Dr. Seuss, emphasizing the importance of authenticity.
"You are you. That is truer than true. There is no one alive who is you are than you."
— Becky Endicott [28:29]
Jeff shares his personal journey of discovering joy outside his usual comfort zones, recommending the book "We Solve Murders" by Richard Osman as a delightful departure from his typical reading.
"It's so sweet. It's so surprisingly delightful. It's funny, it's touching... I was laughing out loud and having my whole family laughing just because they saw me laughing."
— Jeff Schuck [31:02]
Becky complements this by recommending "The Rosie Project" audiobook, highlighting the importance of laughter and joy in maintaining one's light.
"More laughter, more joy, more filling our soul is gonna give us more impetus to take more steps into that activation."
— Becky Endicott [33:37]
As the episode wraps up, Jeff introduces "Awesome Hour," a monthly virtual community gathering hosted by Plenty Consulting to foster connection and support among social impact leaders.
Join the Community:
"If you like this voice that you're hearing right now... we are starting a meeting... called awesome Hour... it's free... plentyconsulting.com/awesomehour."
— Jeff Schuck [34:09]
Upcoming Events: Becky announces the Lantern Retreat in Park City from September 16th-19th, promoting it as a transformative professional development opportunity.
"The most grounding and moving thing I did in 2024 was going to the Lantern Retreat."
— Becky Endicott [34:09]
Final Thoughts: Both hosts express heartfelt gratitude to Jeff and encourage listeners to embrace their unique light, reaffirming the episode's central message.
"We need your light in this moment."
— Hosts and Guest
Inspirational Quote from the Episode:
"You are you. That is truer than true. There is no one alive who is you are than you."
— Dr. Seuss, as shared by Becky Endicott
This episode serves as a beacon for nonprofit professionals seeking to navigate the complexities of 2025's social landscape. By embracing their unique light and fostering genuine connections, listeners are empowered to make meaningful strides in their missions.