← We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good Podcast - The Podcast for Nonprofits
678. Shift 8 — Creators as Core Capacity: Build Trust Beyond Your Brand - Kathryn Baccash, TWLOHA
00:37:33
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- [00:01]
A
Hey friends, we have exciting news. If you are looking to build capacity, clarity and momentum in the new year, we hope you'll join this community at our first ever We Are For Good Summit on February 12th.
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B
It's a free one day virtual gathering for nonprofit leaders, fundraisers, marketers and the everyday change maker who's looking to elevate.
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A
Good. Yeah. You can expect more than 20 speakers across three tracks, plus live workshops and working sessions and roundtable conversations on building trust, partnerships, people power, and what leadership really requires in 2026.
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B
Save your free spot at weareforgood.com summit and let's learn together. Then turn that learning into action.
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A
After the summit, we're returning to local by activating in local impactup meetups so the ideas shared during the day turn into action together. If you want to host a meetup too, all the details are over@weareforgood.com summit. Let's kickstart the year in community.
- [01:06]
C
The way that we even think about creators, it's relationship first. It's building a friendship with these people. Like my experience when I talk to organizations is it's so transactional feeling. It's like how do I get into this space and how do I work with and I don't want to miss the opportunity. And a lot of it's right there for you if you can just remove some of the expectations from the relationship and just see what comes out of these partnerships and moments.
- [01:34]
B
Welcome back friends. Today we're going to be talking about a powerful shift in how nonprofit stories travel. And we're going to be doing this through the trend of creators are your amplifiers and for orgs who are doing really meaningful work. Reach isn't just about platforms or algorithms anymore. It's about the people. It's about trust and it's about partnering with creators who can carry a message further and more authentically than any single brand ever could. And I have to tell you, our guest today, John, I met her at a Pursuant retreat a couple years ago. She sat on a panel and when I heard what to write Love on Her Arms, we call it Tualoha around here, is doing to cultivate creators as amplifiers. I was floored. And that is why I believe Kat Bakish, Katherine Bakish, if you're looking for her on LinkedIn, she's a senior director of communications and marketing at To Write Love on Her Arms and is the expert on this. They are an organization that has spent nearly two decades reminding people that they are not alone and that help is available. They've been an incredible partner to the We Are for Good community. Want to give a shout out to Lindsay Kolsh and just the beautiful work that they do there. But Kat is leading the team that's shaping how TWA shows up across digital channels, and she's been deeply involved in how the organization partners with creators not as megaphones, but as collaborators, as advocates, and community building. And so Tualoha's work sits at the unique intersection of vulnerability, credibility, and scale. So we're going to talk today about how nonprofits can work with creators as amplifiers. What Twiloha has learned about building those relationships well. And I'll also add Superhuman, super authentically, and how leaders can start to think differently about influence, reach and impact this year. So let's dive right in. Kat, welcome to the podcast.
- [03:30]
C
I'm so glad to be here.
- [03:32]
B
Okay, I. I have seen you talk about this more, and in my opinion, it is like a genius level way of pairing the humanity with the amplification. So when you think about how marketing and storytelling are shifting right now, how are you seeing creators become true amplifiers for the sector? Like, what opportunity is there for the taking right now? For orgs?
- [03:56]
C
Yeah, I see them as a huge core group of people that you can partner and collaborate with. To me, they're as important as your donors and your fundraisers just because of the nature of how much that partnership and that relationship can be utilized for your cause. And some of it's not always monetary, but a lot of it can be those, like, core relationships you build with people you will not be able to get out in front of their communities that they have without them. And so it's allowing your cause to just go further than if you were trying to just do it within your own team, within your own efforts and your abilities. So to me, they're just, they're a missed opportunity if you're not nurturing them the same way that you are nurturing your donors and your fundraisers.
- [04:47]
B
What did I say?
- [04:48]
A
I love that you went there. Like, it's disruptive to the old playbook, but it makes so much sense, especially because this season specifically, we're talking so much about trust. And it comes up all the time on the podcast, but we're lifting it as a shift this year. That trust is the work now. And I think creators seem really unique because you kind of get to ride along with the trust that they built with their audience by partnering. And so you can bypass so much time, things that happened that built that credibility and trust over time. So I Think you're so smart to put them in a different bucket. And I love, like, the. You know, I remember when Becky first met you because she was, like, texting us from the retreat, being like, oh, my gosh, you gotta, like, see what Tulo has doing.
- [05:31]
B
I'm like, holy crap. This is. This is like flipping the pyramid in a totally different way. And I just think, like, many of you have seen me wearing these, like, sweatshirts and shirts that I buy from Tuloha because they are so succinct and so powerful and so human. And every time I wear them, cat, somebody talks to me about it, mostly because there's a message on my back that says things like, hello, stranger, or whatever it is. And I just think the way that you are engaging is not that old playbook. So I love that you brought that up, John.
- [06:04]
A
Yeah, I mean, everything y' all do drives conversation, which I feel like is very core to your DNA. So maybe you could talk a little bit about how does Tiloha partner with creators? What does that role look like in your overall ecosystem of how y' all show up?
- [06:18]
C
Yeah, I was thinking about this a lot, and I think for us, when I've talked to a lot of different nonprofits and we have this conversation a lot about, like, and it's a hot topic, like, influencers in the creator space. How do you even enter it? And the way that we even think about creators, it's relationship first. It's building a friendship with these people. Like, a lot of people want some. You know, like, I do this and then I get this from this, and it's going to equate to this. And so many of these people that we are connecting with it's relationship first. You see what comes out of that connection in that relationship. Our work and our cause is so human. First, everybody has a story, and so it's going to be highly dependent on that person's comfortability in being able to even engage with their own story, let alone welcome their community to have their own story. So it plays a very valuable role. Anytime we have a campaign, every time we have a big moment, we think of this group of people. We think, who have we been talking to, who haven't we talked to in a while? Who's been championing our story along with us for the last few months. Like, it's always changing. It's always a rotation of who's in that lineup. We're about to celebrate 20 years of trite love. So this conversation is really wonderful, is a really big moment for Us. And so we're exploring who's been with us from the beginning, who's played vital moments along the way. A big part of who we are and how we show up has been the digital space, as well as partnering with artists, musicians, influencers, celebrities, athletes. And the creator space is just so fun because it's. It's people who have community. And you could have as many as like 10,000 followers, but you have a core group of people to, like, millions. It's a range. And so we think about them all the time. Obviously, our marketing are the core group of people who are leading this charge. It's not from a development lens. We do work with our development team to like, hey, we have this group of people that we think would be awesome for this opportunity, but it's definitely a storytelling front before it is a, we'll have you, like, fundraise alongside of us. I know that's antithetical to like, the. That's why you. Yeah, it's just so relationship heavy. And that is such a core about how we even structure the collaborations. Because a lot of the ideas for collaborations or a lot of the way that the logistics shake out come from these, like, hey, how are you doing first? You know, and then just like, what is it like to be in your world? What is going on with your community that you've built? And then out of those conversations, like, this is what's going on for us. And this is how, like, we have these few things. And then from there, it's this collaborative effort of, oh, you're doing that. I could see how it translates to what I'm doing over here. My experience when I talk to organizations is it's so transactional feeling. It's like, how do I get into this space and how do I work with? And I don't want to miss the opportunity. And it's like, a lot of it's right there for you if you can just remove some of the, like, expectations from the relationship and just see what comes out of these partnerships and moments.
- [09:46]
B
Okay, I gotta double click on a couple things that you said there that I think are super disruptive for the sector. One, just talking about how this work is not black and white. When you say people, one, a one plus one is equal this effect. Relationships are the gray work of what we do. And so I really appreciate you pointing that out. Two, I think it's really interesting that you think about your creators before you think about the people inside. Because I, John, think about this before we would launch a campaign, before we launch anything, it would be like we would build the same query out of our database and it'd be the same people. It would be like, oh, these donors and these plan giving people and, oh, these people who are in our monthly giving club. You start to think about it, it goes from staff led to community led, which is what I think is so beautif for you. And I love that you put it in marketing. So I want you to talk about this playbook that you have. If you had to describe Tualoha's creator playbook, what are the core pillars? How do you find creators? How do you collaborate? How do you turn it into sustained impact? Are they finding you? Like, give us all the details?
- [11:03]
C
Yeah. So it's, it's definitely a mix. I think a really easy place for someone to start if they don't even know is, look who's already following you. And I say that and I have to remind myself, I'm like, Trait Love does have a huge social media presence, but there are likely one or a few people who have an influence that would hit this qualifier as creator. Right. Who care about your work, your cause, that have a personal passion, they follow you. Or if you don't have that experience yet, who you know or someone on your team knows of someone on the Internet who's in this space, who has talked about things like this before, who's talked or cared about or shown up previously for something similar to the work that you do. And starting there, creating that list of like, I respect them, I care about that person and what they're doing, that I'm personally passionate and that starts from your team is a great place to start. Who's already interested and who are you interested in? It's kind of like, who do I want to be friends with? You know, like, that energy of like, you have to respect the creators you work with and you, you have to be able to admire what they do because there will be a level of control you have to give up. Yep. And that's a symbiotic relationship with the creator space because you need to let them be them in their space and to champion your work in the way that they would do it. And, and so if you don't have that mutual respect exchange, it will be really tough to break into that space. And so we started there. We have people who reach out to us. We have people we reach out to. Like, I love what you're doing. We'd love to, if you have any interest to, like, work together or build a relationship sometimes that Starts that ask is really small. It can be like we'd love to send you a care package. And it and it starts there and it's a little touch point. We send them a group of items we think they'd be into with a really sweet note about, you know, we see you showing up for your community in this way and it's really cool and we just admire it. Hello from afar. And then there's some people, we have very specific asks on the front end that we just think they'd say yes to and be like, we love this. We have a campaign come up if you would design in your work in our phrase, we'd love it and we think our audience would love it. The trickiest part, it has been the UGC kind of creator space where there is a level of people do earn an income from being creators. People do earn an income from being in this space. And that can be where a lot of organizations don't know how to navigate. Especially when people are reaching out to them. Hey, I'd like to do this. I'd like to support the org but I, I need to make X or are you looking for this kind of content? I would be able to provide that for you for this charge. We do stay away from those kinds of relationships unless it's been a relationship we've established over a course of time. It's been our experience that that just works better for us. We also operate a little. We sell merchandise. So we get those requests a little bit more often than probably a typical nonprofit. But for us, those relationships it's again, it's starting at the transactional point which we do offer. And we are pretty. We try to be really good about this when we can is offering like hey, if you've devoted time, energy, creativity, we want to honor that because this is your job. So we would like to be able to honor that. We're really intentional with that because of the nature of this space and it's not transaction free but we just haven't had a good experience when it starts from the transaction place first. So for us it really is relationship forward. It's about those connections. I respect you. I see what you're doing in this space. You see what we're doing. If we like that, then let's build from there.
- [15:20]
A
Hey friend. Taking a quick pause to share about some of our amazing partners. Meet GiveButter RKD group whiteboard and so in these aren't just amazing partners for we are for good. They're value aligned allies who are fueling and growing the impact uprising. And so of course we want you to know them. So if you are looking for a new CRM or a fundraising or marketing partner, maybe an impact strategist or a creative team, we'd love to make a web warm introduction for you to one of our trusted partners. They happen to be powered by amazing humans too. You can check them out@weareforgood.com Rex that's weareforgood.com RECS. I just feel like Kat gave us a movement playbook. Becky this is the stuff we learned in if you're starting from scratch with any kind of audience, like moving past the transactional is where it's at. Finding your believers is what we talk about. And I think what you're describing too is like understanding where there's value alignment. And for a creator it's like the stuff they care about that they talk about. It may not be Googleable very easily, but it's like who are we following that you see that through line, like that's a starting place that they care about the same things, especially those that are bold enough to talk about their passions, you know, which I think is so cool. Um, y' all did something super disruptive a couple years ago. Maybe I'll still do this, but I wanted to ask you about your retreats that you've hosted. Creators in office. We think this is so disruptive because obsessed with this.
- [16:50]
B
I've talked about it in so many podcast episodes. I'm so glad we're just putting a.
- [16:55]
A
Spot set the record straight. What happens at these retreats and what do they look like? Um, yeah, yeah, tell us all the things.
- [17:01]
C
They're definitely one of my favorite. I'm biased because I'm in the marketing space. I'm like, oh, get to be with like minded people, like creators, artists, people I get to be inspired by. It definitely came along the lines of, you know, we most of our communications with the creators happen in emails, in dms, over text. It's very digital. And so we wanted to be able to not only have connection with them in person, there's only so much you're going to be able to get out of and relationship building in a digital space. And we also really, really wanted to empower these creators to that we've had relationships with, to know our mission even more intimately, to be able to understand things that we're wrestling with, to be able to understand some of the tools and resources that we offer and to just have fun together. And so we invited some of our favorites to Our warehouse and our headquarters in Florida, we had a whole curriculum of things we wanted them to go through. It was a lot of creative space time. It was a lot of time for them to learn about what we are and who we are and to ask questions, hey, what does that mean? Or what has that looked like? And then to also creators love spending time with other creators. It's such an isolated experience, even if you have a huge mass following on the Internet. But being surrounded by people who go through the same things as you, have the same challenges and you also all care about this thing. It's such a powerful communal experience for that group of people. So they walk away with like, wow, not only do I know tri love and I felt cared about from them, they did all this work to like fly me out, create this experience. I got to know some really cool people that I'm inspired by, get to have relationships with. It's just so much community building. And so it's, it's probably something you would do for like a group of supporters who've shown up for you or donors you really love and care about and want to nurture. It's that same mindset but having the creator centered focus first. And those, a lot of those relationships we've continued on in a continued capacity. And they do ask us like, when is the next one? Like I loved it so much. And so that was a really awesome, awesome retreat that we did.
- [19:27]
B
I'm just so impressed by you. I mean the first time I heard about this, I mean you were explaining like we had like 10 ring lights set up and they were literally creating content there. We had the backgrounds for them, we put the merch on them if they wanted it, we let them shop in the store. It just feels like an experience which is really about where the purpose driven work that we do is moving. Like how do I add to it? How do I live in the joy of this? And I, and I think that you made a really good point about creating community with other creators. I, I think not only is that going to help you, but maybe there's a little competition in there. Maybe they start to amplify each other. I just think that there are a lot of reasons why this is just so dang smart. And so we love story and we want to hear a couple of whatever you got that you're going to give us. We want to hear an example of maybe a time or two that a creator really helps scale your impact and amplify your mission. Like is there one or two that you could Pull up for us.
- [20:30]
C
I think a lot about our suicide prevention campaign when it comes to creators, because we've seen that, you know, you can only do so much. We have a large social media following, we have a pretty big digital impact, but we can only do so much. That is one of our biggest campaigns of the year. And we're always trying to think about how much more can we do to be able for these resources to be in the hands of more people, for people to be just aware and being able to equip, to have these conversations, to know that there's a place that cares. And so that is such a big, like, what else can we do? And for us, working with creators and even partnering with other non profits, I'm pretty big on. There's just only so much you can do as a person, with your team, with the resources you have, that to reach outside of what you guys can do and partner with other people, like, is so powerful for the work you're trying to make happen. And so we will oftentimes during suicide prevention, work with other suicide prevention nonprofits. Because what's more important is the people we're helping. And I understand competition. I'm a very competitive person, but lives are on the line and I don't care about it. And I want to be able to have more people be able to feel like this is a conversation they can have. And so we. That's one side of it, and then that's a whole different world. But they are a part of helping champion us that moment. And then we will partner with 30 plus artists who will design our phrase. The phrase is always intentionally curated and picked out to be able to disrupt the digital space in that moment and to be able to just stop people in their tracks and be like, wow, that is powerful. And so we want other people to see that phrase. And so we'll ask artists to design in their, in their style, in their art, our phrase, to be able to invite their community into this as well.
- [22:49]
B
Love that idea. So much personalization, baby.
- [22:54]
C
It's one of my favorite things because it's just so surprising how it always shakes out every year because we work with different artists, some we will work with the same ones. And it's just, it's beautiful. And to look at their comment sections with their community of just, oh my gosh, I, I didn't even know I needed this today. And it's just broadening what we could do without them. And we give the template of like, this is what it's for, and this is the resources that you can point to and just to see the power that's in that of all these communities that are get to be invited into this conversation is just a really powerful, beautiful way that the Internet can work.
- [23:37]
B
You know, I'm getting that Seth Godin quote in my head, John, where it's like your brand is not what you say about you, it's what other people say about you. And when you're drifting off the trust of a creator, I love the creative interpretation of how it worked. I gotta share like one quick story about the intersection of we are for good in Twiloha. A couple I guess it was last year, but I think could have been two years ago. We had impact up pause. We're talking, we always do it every final fourth quarter and we just take a week to take over the space and talk about the mental health of nonprofit professionals. And we partnered up with Twiloha and they sent us a bunch of these suicide prevention yard signs for our local hosts to put out. And I could tell you what, some were sent to me and my child at like pointed where we were going to put them in our local community where her peers could see them. But that's not the story. The story is that we had a host in Atlanta who had them in her home before the event and her child came out who was I think a freshman in college and saw them and said, mom, what are these? And she explained what they were. And he, this 19 year old kid was so moved by them, he said, can I take half of them? I'm going to put them all over my university today because I have a friend who is struggling with this and if he's struggling, then I know there are others. So I just want you to know the ripple of what you do has such resonance personally with us in this community. I think it's brilliant. And creators don't have to have 10,000 followers to be impactful. I want to make sure that this is clear because if you have 100 people who will do something that is powerful, you know, and if you only have 100 followers, okay, but if you have 10,000 who do nothing, like the quality of that action is really what we want. So I want you to just put yourself in the space of like a nonprofit leader who wants to like build some infrastructure around this cat, what would be a couple first steps that you would advise for them to do if they're just starting to dip their toe into the water of partnering with creators?
- [26:00]
C
Yeah, I would definitely first think about the person who's going to be taking this on and leading it? And if that leader, that nonprofit leader, doesn't feel like it could be them, who on your team has a natural inclination for being in that space already? I think a core piece of doing this well is being immersed in it. The more time you spend in the space, you consume creator content, you watch people exist on the Internet, you will. You know more about who has that engaging audience, who is someone who can successfully do that and can bridge the divide that is existing on the Internet and then also being yourself on the Internet. It's very difficult. It's a lot. It's very vulnerable and it's, it's an experience and it's hard to sometimes be able to understand the difference and to be able to like, gut check it, because it's just a different ball game, It's a whole different world. And I, I love talking about the size of the audience doesn't always matter, the engagement, the community that, that creator influencer, whatever they're doing, there's so many different ways to be a creator in the digital space now. Whatever they're doing, there's a way to engage your community and people can suss that out pretty quickly. And so having that person identified on your team, who can champion this for you, who spends time on there, who can understand that exchange of respect, that, like I respect what they do, they're probably going to respect what we do to be able to identify the first quick opportunities. And a lot of people in, especially in the creator space don't want to lose control internally. You're like, that would be so wild if we had people championing and being spokesperson for us. And it's like an intern doing it, but it's whoever's on your team, you know, it's like, that's wild.
- [27:58]
A
Deeply.
- [28:00]
C
And so I always write like, you will, as a leader, probably have to let a little bit of control go and to just try things. And the same way that that creator has to as a nonprofit, you will probably have to experience a little bit of road bumps as you're going through this of just like, we won't know all the answers. We won't even know the questions these people are going to ask. The creator relationship is so dynamic and unique and it's individualized. So there's a lot of logistics if you let that overwhelm you, that could get in the way from you even starting like most things. But I think finding the person on your team who you would be excited to see what they do with it, who, who are they going to pick? What kind of relationships are they going to build? Who could they take action with it? Allow empowering them to do it? That feels like a huge step. Trying not to create too many barriers to doing it. What does the ask look like? Coming up with your quick pitch, coming up with your minimum ask, what would it look like? What would feel like a win? Is it them making a post? Is it collaborating together? Is it initiating the relationship? We have a campaign that we're working towards that's happening in four months. Do we want them to help us launch it? Do we want them to like make noise on their channel? What is your ask? Figuring out the easiest ask first. And I think starting small is really nice. You know, I think you can figure that out. Starting with a campaign is a lot of pressure for you and for maybe what you're hoping to come out of that relationship. I think starting low expectations really helps these creator relationships build and grow. And so I think it's just identifying who in your team who can take this on, who already is following you, who could be a good qualified as a creator, who would be interested? Who do you respect already in the space? What is your ask? Hopefully it's a low expectation so you can. Because who wants to like, create a friendship off of, well, we're going to be best friends now and you're going to have to do all these things. For me, I think it's, it's just if it can be seen similar to that, I think that's really great. I just, every conver, I have a lot of conversations with people like, how do I do it and what does it need to look like? And I'll usually ask them, like, what are you hoping for to come out of it? And it's usually something really big. And I'm like, good luck. I'm like, that's really hard to like do that from the jump and feel like you're successful and they're successful. So that's usually my reminder is like, definitely a warming period. Definitely a nurturing. Start small and just build. It's. It's relationship building.
- [30:40]
A
I mean, there was a ton of sage wisdom in that. I hope that we can just bottle that in. Such evergreen advice. And I just want to second it because I think even having a podcast in the early days, we got somebody that had a bigger following on the show and you think that this is going to be it, this is going to be the lightning strike moment that the podcast takes off and it's like nothing Even changed day to day. We have to normalize that. That's not what it usually looks like. Not everything is going to go viral and like have realistic expectations around some of this, but what's our value at we are for good play the long game. You know, it did work in scaling our podcast showing up week after week. And sometimes it hits and sometimes it grows and spreads in a different way. And it's gotta be the same way working with creators. You know, I just believe in that. And I think the way you've modeled how to build relationships is building so much trust through the organization that that goodwill is also building lifelong super fans of what you're doing, which has its own benefits. So, Kat, thank you. I mean, we have to round out with a one good thing and you've given us so much practical advice. I truly don't know where you're going to take this, but what's a piece of advice? Maybe some homework you would say to someone that wants to get activated today on this concept of creators or your amplifiers.
- [31:59]
C
I think what's easy for me and the team that I have to even enter the experience of talking with creators is we're creators ourselves. And so there is an aspect of putting yourself in someone else's shoes. And so I think the best, and it doesn't have to go anywhere, but the best way you can even remotely understand or get more comfortable with the idea of creators and the content in the world is maybe creating something yourself even if you don't post it. You said that little homework project, like pick a style of video you think is interesting. What if you made your own version, you film it, you love cooking, make your own little. Like, this is how I cook video, you know, like this is my favorite recipe. And I think it just helps because I think there's just a level of, especially if you can be distanced from it. That's. That's easy. It's so wild. That world is wild. That world is hard. And I think having that ability to just empathize and understand of what those people do on a daily basis and putting themselves out there in a digital space is just so unique and has its own challenges that even remotely having to film yourself on camera, edit it even a little bit, share it with someone that you know that's thoughtful and kind like Mystery Shop, I think it just.
- [33:29]
B
Yeah, test.
- [33:30]
C
Yeah, I think it helps. Like as a non profit person, you, you're in this work, day in, day out, it's hard. You care. There's a lot of internal and external challenges. There's always something that can, like, break your heart. Like, you get that side of it and you can relate to that side of it. But understanding. And even, like the fundraiser donor level, there's a lot of, like, symbiotic exchange in that you probably have fundraised before, you probably have donated. But the creator space, like, have you had to think of an idea, put yourself out into it, and then share it with someone, like, so vulnerable.
- [34:04]
A
Oh, my gosh. Of course. This is your answer to building empathy.
- [34:08]
B
Yes. I was like, that's what she did. It was an empathy exercise. And of course it should be, because that's where we find connection, where we find relatability, where we find vulnerability. Of. Oh, yeah, I tried to do that once. So I just think that I already love Twiloha. I'm a super fan. I'm a super user.
- [34:28]
C
You're.
- [34:28]
B
You're retargeting ads on Instagram. Get me every single time. It's great. But I think how you do this work, how you message, how you see people, I mean, do you remember the sign, what the sign said, John, that we. That we got on the suicide prevention. It was two words. How can you make something so impactful with two words? Please stay. Please stay. Oh, I get chills when I think about it right now. So I want people to know. Tualoha, tell us where they can go find you all. Please follow on social. And also, how can people connect with you, Kat, Because I think you're slowly rising to be one of the foremost experts on this in our sector.
- [35:16]
C
You're so thoughtful. I feel like I need to record all the nice things you said and then just be able to have them when I have, like, imposter syndrome.
- [35:23]
A
Let's put them on a podcast and distribute.
- [35:25]
B
Let's just do it. I will do something vulnerable. I will create a video out of it, I will clip it together, and I will text it to you. It'll be great.
- [35:34]
C
You're amazing. You guys are always so, so nice and thoughtful. You can follow us basically everywhere that the Internet exists. We usually have a profile. It's Taloha T W L O H A or taloha dot com. We have a wonderful website and a store. So if you're looking for thoughtful or encouraging reminders to bring home or share with friends and family, you can shop us there. We have a really, really big moment that I mentioned earlier for the organization in march that's happening. 20 years of hope and help.
- [36:10]
B
Wow.
- [36:11]
C
Which is really exciting. We have Very special surprises coming that we've been working on, that I have. Yeah. That I've been able to be a part of that are just. It's. It's meaningful, it's special. This is. The work that we've done have touched so many lives and saved so many lives, and stories are still going because of it. And I'm honored to just play the role that I can play. I've been at the org now for 10 years, which is wild. So, like my young adulthood.
- [36:44]
B
A third of your life, right?
- [36:46]
C
I know. It's been a really special journey for me. A lot of us who work here, especially in just any organization, nonprofit space, but the Taloha team, it's just. It's a really special group of people. And so we have some exciting things that we're sharing and to just honor so many stories that are still going. And so that's a little bit of us. And then finding me. You can find me on LinkedIn. Katherine McCash.
- [37:14]
B
Well, consider us one of your amplifiers because we believe deeply.
- [37:19]
A
Thanks for living it out. I mean, y', all, you embody as an org the very things we talk about on the show. So thanks for following through on that. It comes through in just the conversation today and the way y' all show up in the world. Grateful for you. Thank you, buddy.
- [37:32]
C
Yeah, thank you.