Amanda Hirsch (13:47)
I mean, really, I think that systemic piece you just named is huge because it does feel like it mirrors a million times over in personal life and business life for people. But specifically, that is the thing that the few things that you mentioned were, you know, what we could talk about and what we couldn't talk about, which we were constantly railing against. I mean, we weren't saying, okay, that sounds good. And so that was creating a lot of frustration and animosity and just resistance on all sides. Then, okay, downloads need to be X, so you need to put up Y number of episodes. And the constant pressure of that, where there's some kind of contractual obligation where that was not within our control of what we wanted to do and what we thought the audience wanted to receive. And then third, the approvals on ads, like what percentage of ad offers you need to accept. And so that's like the real nitty gritty behind the scenes. And so I think opting out of that and it needs to be named because we have the privilege to do so, because we have enough resources, because we are in a position to have a higher level on our integrity of what we wanted to talk about than we had a need to receive the money from those advertisements that we wanted to be in a position to say, if that person doesn't want to pay us to do the ad, that's fine. We don't want to have that money as opposed to this person's offering. And therefore, you have to accept it. And that is a very privileged position, a privilege that, you know, we have worked really hard to cultivate. But since we are here, it didn't make any sense to be playing by rules. That literally cost us too much in the integrity piece to deal with. So I think getting to this place where we can say, you know, if it's something we want to do, we'll do it, is the greatest kind of freedom and liberty you can have. And we were privileged enough to have that. So what we needed to build around us was not, there's someone holding all the cards. The cards are the production of your podcast. The cards are the ad sales. The cards are, you know, the amount of money that we are going to pay you for doing your podcast. In exchange for that, you give away all of these rights, and you have all of these obligations. What we said is the we want to take all of the risk and all of the rights on ourselves. And then we want to choose who we work with. So we want to find, you know, initial who is producing our podcast in a beautiful way. We want to find an ad sales team that knows that they could bring us a thousand ads a week and we could accept all of them or none of them, and they wouldn't have anything to say about it. So we started working with that ad sales team. Like, we could pick who we wanted, and the risk is it doesn't work. In which case that's fine, because the other way was not working even more. And I think that does happen over and over and over again. To say, like, okay, here's someone who has solved all the problems for you, whether it's a business or an employer or a partner. You don't have to think about anything. But there is always a cost to that. There is always an implicit or explicit bargain that you are making that curtails your choice and that forces you into things. And so that was, I think, the beauty of this, of being able to be in a position to be like, we don't want to have everything you're offering. And we can take the risk of figuring it out knowing that whatever we decide, we can bear the consequences of.