Favour Obasi-ike, MBA, MS hosts a two-part deep dive on email marketing and CRM platforms from the Marketing Club on Clubhouse, joined by Alex (HubSpot, agency owner), Sandra (MailerLite, digital products coach), and David (Flodesk, just starting out).

The conversation spans why four out of five marketers prefer email over social media, how a single font size change drove a 73.7% open rate,

Flodesk's Magic Links and auto-segmentation features (Read on G2 Reviews), subject line testing with CapitalizeMyTitle.com, deliverability testing with mail-tester.com, the "send fewer emails, get higher clicks" strategy, and the critical difference between first-party and second-party data.

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Key Takeaways

Font size 16 is the email sweet spot. Favour moved from 12/14 to 16 and hit a 73.7% open rate and 68.9% click rate — his highest ever.
Send fewer, better emails. Cutting from 16 emails/month to 4 increased click rates from 3.5% to 17.9% over three months.
For every $1 spent on email marketing, expect $42 back in impact across traffic, connections, and conversions.
Flodesk Magic Links auto-segment subscribers based on what they click, eliminating manual workflow creation.
Test deliverability before sending. Use InboxBooster.com to check inbox placement across Gmail, Outlook, Yahoo, and AOL. A Wikipedia link triggered spam in Favour's test.
Use CapitalizeMyTitle.com to score subject lines on readability, SEO, and sentiment. Score green on all three before sending.

Memorable Quotes

"Four out of five marketers say they would rather give up social media marketing than email marketing." — Favour [03:10, Pt.1]

"It's not just what you say. It's how you say things, and how it's layered." — Favour [13:05, Pt.1]

"The content you send to your audience is more important than what platform you use." — Sandra [31:18, Pt.2]

"Email marketing is like an animal in itself. It's not just about sending email. It's about analyzing the data." — Sandra [29:41, Pt.2]

"We divided our time in half and got more impact. From 16 emails in May to 4 in August — 15% increase in click rates." — Favour [52:00, Pt.2]

FAQs

Q: Which CRM platform does Favour recommend?

Flodesk. He has used it since 2019 (beta). It partners with Amazon SES for high deliverability, costs $19/month for unlimited subscribers, and offers Magic Links for auto-segmentation.

Q: What other platforms were discussed?

Alex uses HubSpot (B2B agency), Sandra uses MailerLite (small list, digital products), Melo uses MailChimp, and Ty uses Klaviyo. Each fits different business needs and budgets.

Q: How do I improve my email open rate?

Increase font size to 16, test subject lines on CapitalizeMyTitle.com, test deliverability on mail-tester.com, and segment your list so every email is relevant to the recipient.

Q: How often should I send emails?

Quality over quantity. Favour cut from 16/month to 4/month and saw click rates jump from 3.5% to 17.9%. Send fewer emails with more substance.

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