Favour Obasi-ike, MBA, MS and guest speakers (including Celeste and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types.

The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.

Who is this for?

Business owners, digital marketers, and content creators looking to leverage Pinterest as a visual search engine. It's highly valuable for anyone wanting to understand Pinterest's algorithm (Pixie), how to optimize pins for discoverability, and how to use Pinterest to drive long-term, recurring traffic to their website.

Summary

Favour Obasi-ike and guest speakers (including Celese Williams and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality.

He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types.

The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.

Key Moments & Timestamps

01:20 — Meet Pixie: Introduction to Pinterest's algorithm and the key elements of discoverability.
02:50 — Automation Hack: How to connect your website's RSS feed to a Pinterest Business account to auto-generate pins.
04:45 — The Four Elements of Discoverability: Relevance, uniqueness, content quality, and engagement.
06:06 — The Power of Color: How hex codes and background colors (e.g., purple) influence what ads and related pins show up next to your content.
08:01 — The Psychology of "Saves": Why the number of saves is the strongest indicator of value on Pinterest.
10:08 — Keyword Expansion Strategy: How to turn 25 broad keywords into 75+ keywords using quotation marks and brackets.
15:38 — Content Syndication: Connecting Instagram to Pinterest to create multiple traffic pathways for a single piece of content.
18:27 — Guest Insight (Celeste): Why Pinterest is an underutilized goldmine for product-based businesses and artists.
19:22 — The Lifespan of a Pin: Why Pinterest content lives forever and how updating old articles can trigger a resurgence in traffic.

FAQs

Q: What is Pinterest's algorithm called and what does it look for?

A: Pinterest's algorithm is called "Pixie." It looks for relevance (keywords, titles, descriptions), uniqueness (trends, colors), and content quality (image dimensions, mobile optimization).

Q: How can I automatically create pins from my website?

A: Create a free Pinterest Business account, go to your settings, and connect your website's RSS feed. When you publish an article with images, Pinterest will automatically pull those images and create pins linking back to your site.

Q: How do I find the right keywords for Pinterest?

A: Start with broad keywords related to your niche. Then, expand your list by adding quotation marks (phrase match) and brackets (exact match) to those same keywords. You can also use trends.pinterest.com to see what's currently popular.

Action Steps

Switch to a Business Account: If you haven't already, convert your Pinterest profile to a free Business account to access analytics and website integration.
Connect Your RSS Feed: Link your website to Pinterest so your blog images automatically generate pins.
Optimize for Color: Be intentional about the colors and hex codes in your images, as Pinterest's visual search groups similar colors together.
Expand Your Keywords: Take a list of 25 broad keywords and create variations using quotation marks and brackets to capture different search intents.
Update Old Content: Refresh old articles on your website to trigger a resurgence of traffic from existing pins on Pinterest.

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