Favour Obasi-ike, MBA, MS delivers a tutorial on why Pinterest is a search engine, not social media, and how to connect it with Google Search Console for SEO impact.

Pinterest is the least skipped ad platform while YouTube is the most, and Pinterest ads cost two to thirty cents versus dollars elsewhere.

He covers claiming your business account, how earned media works exclusively on Pinterest, and why a pin lives three to five months compared to an Instagram post's 19 to 72 hours.

Favour shares a client case study where organic image impressions grew from 54.1 million to 154 million in three months with zero ad spend, with Pinterest ranking in the top three linking sites.

The conversation covers MCP servers, Google's crawl budget drop from 15 to two megabytes, why 67 percent of searches result in zero clicks, and why GoDaddy is not scalable.

Mark recommends WordPress, and Shira shares how evergreen content generates leads years after posting.

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Timeline and Timestamps

[00:08] Introduction — Pinterest SEO Marketing on Clubhouse.

[02:53] Pinterest: least skipped ad platform vs. YouTube.

[04:02] Pinterest is a search engine for images.

[07:04] You cannot be on ChatGPT if not on Google.

[08:15] Claiming your Pinterest business account.

[10:02] Earned media — only Pinterest offers it.

[12:05] Pin lifespan: 3–5 months vs. Instagram: 19–72 hours.

[19:00] Tuna on WebMCP and AI impact on SEO.

[21:56] Google crawl budget: 15 MB down to 2 MB.

[23:35] 67% of Google searches result in zero clicks.

[33:09] Why GoDaddy is not scalable.

[40:03] Mark: WordPress — own your website.

[58:45] Pinterest + Google Search Console: the perfect blend.

[60:30] Case study: 54.1M to 154M impressions organically.

[73:49] Shira: evergreen content still generates leads.

[79:50] SEO scorecard tool — 10 questions, instant report.

93:01] 97% of Pinterest searches are unbranded.

[95:32] Pinterest and Amazon partnership.

Memorable Quotes

"Pinterest is the least skipped ad platform. YouTube is the most — people pay to skip ads."

"If you drop the P, it's interest. Pinterest is interest, literally."

"You build a house on land you don't own." — Mark, on closed-source builders.

"Keep putting out your message, even when nobody's watching, because someone is." — Shira

"67% of Google searches don't result in a click. That's a culture shift." — Tuna

FAQs Answered

Is Pinterest social media?

On the personal side, yes. On the business side, it is a visual search engine where you own 100% of your data through a claimed account.

What is earned media?

When someone saves your paid pin and revisits it later, you earn impressions without spending again — dividends on your ad spend.

Why not GoDaddy?

It lacks code injection, scalable pop-ups, and flexibility. WordPress is recommended for full ownership and SEO control.

How long does Pinterest SEO take?

It depends on domain authority and consistency — no fixed timeline, but articles linked to Pinterest accelerate results.

Key Takeaways

Claim your website on Pinterest Business. Track Pinterest as a linking site in Google Search Console. Pins live 3–5 months versus hours on Instagram. 97% of Pinterest searches are unbranded.

Own your site on WordPress. Evergreen content compounds and generates leads long after posting.

Keywords

Pinterest SEO, Google Search Console, earned media, Pinterest ads, visual search engine, domain authority, crawl budget, WordPress, claimed accounts, unbranded search, evergreen content, zero-click searches, SEO scorecard, MCP servers.

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