Favour Obasi-ike, MBA, MS breaks down the semantic web SEO concept of "page indexing," explaining that it is simply the process by which search engines discover, crawl, and store your web pages in their database. Using a library analogy, he explains that just as a library must log a newly purchased book before patrons can find it on the shelf, Google must index your pages before users can discover them in search results.

Favour emphasizes that high-quality content is practically invisible if it hasn't been properly indexed.

He also walks the audience through the technical steps of verifying a domain via Google Search Console and stresses the importance of owning your hosting and DNS records.

Who is this for?

This content is tailored for business owners, content creators, podcasters, and website managers who want to understand fundamental SEO concepts to increase their online visibility and website traffic.

Key Moments

Segment 1: Introduction to page indexing and how it builds long-term business visibility.
Segment 2: Step-by-step technical guide to setting up Google Search Console and submitting sitemaps.
Segment 3: Understanding how accidental "no-index tags" can hide your website from the internet.
Segment 4: How third-party platforms (like Apple Podcasts and Spotify) generate indexed links that boost your search presence.
Segment 5: The "Library Analogy" explaining why indexing is simply digital storage.
Segment 6: The importance of controlling your Domain Name Server (DNS) and hosting platforms.

FAQs

What is page indexing?

It is the process where search engines discover, crawl, and store web pages into their database, making them searchable and eligible to appear in search results. Ultimately, indexing simply means "storage on the web".

Why isn't my website showing up on Google?

Your site might not be indexed. This can happen if you haven't submitted your sitemap to Google Search Console, or if your site has default "no-index tags" that actively tell Google to ignore your pages.

Does podcasting help with indexing?

Yes. When you publish a podcast episode to platforms like Apple, Spotify, or Amazon, each of those platforms creates a link that gets indexed by Google, multiplying your online footprint.

What is a DNS and why does it matter?

DNS stands for Domain Name System or Server. It connects your domain to your hosting platform. You must have access to your DNS records to verify your site ownership with Google and ensure you maintain full operational control over your business's online presence.

Action Steps Recommended by Favour Obasi-ike

Check your site status: Use a tool like nslookup.io to research your website's domain records.
Set up Google Search Console: Go to Google Search Console and add your domain property.
Verify your domain: Copy the provided TXT record and add it to your DNS records within your hosting platform to prove you own the site.
Submit your sitemap: Once verified, submit your sitemap (e.g., yourwebsite.com/sitemap.xml) to Google Search Console to prompt Google to scan your pages.
Audit your hosting setup: Ensure you have direct, personal access to your own domain name server and hosting plan to avoid losing control of your intellectual property.

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