Favour Obasi-ike, MBA, MS, pulls back the SEO truths curtain on the world of SEO agencies. Joined by a panel of experts, Favour reveals the questions you should be asking your SEO provider to ensure you're getting the most out of your investment. The discussion covers a wide range of topics, from the true cost of SEO to the importance of a long-term strategy. Favour emphasizes that SEO is not a one-time fix, but an ongoing process that requires continuous effort and adaptation.

This episode also explains the four pillars of SEO success — search, find, click, and save — and how they can be used to create a powerful connection with your target audience.

Whether you're a business owner looking to hire an SEO agency or a marketing professional seeking to deepen your understanding of the industry, this episode is packed with valuable insights and actionable advice.

Tune in to learn how to take control of your SEO destiny and drive sustainable growth for your social business.

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Key Takeaways

1. SEO is a long-term investment, not a quick fix. Sustainable results require a consistent and evolving strategy.

2. The cost of SEO varies, but the focus should be on value and ROI, not just the price tag.

3. Ask your SEO agency about their team, workflow, strategy, and reporting to ensure transparency and alignment.

4. The four pillars of SEO are search, find, click, and save. The goal is to create valuable content that resonates with your audience.

5. Don't be a passive client. Educate yourself, ask questions, and take an active role in your SEO strategy.

6. Certifications and partnerships (like with SEMrush) can be an indicator of an agency's credibility and expertise.

7. Competitive analysis is crucial. You need to understand who your competitors are and what they're doing to succeed in the search rankings.

Memorable Quotes

[08:20 - 08:34] "There's this illusion of SEO being a genie that just comes and wipes your problems away and then you rank all day. It's not like that."

[08:51 - 08:57] "Yes, it's technical, but the fundamental value of SEO is to connect."

[25:08 - 25:16] "These agencies will just sell you snake oil and tell you all these things about what to do, what not to do. And then they leave you stranded, high and dry, pay thousands of dollars and you've not received one click or one lead."

[30:37 - 30:47] "SEO is about search, find, click, and save."

FAQs

1. How much should I budget for SEO services?

The cost of SEO can range from $500 to $5,000+ per month. For serious results, a budget of at least $1,000 per month is recommended.

2. How long does it take to see results from SEO?

SEO is a long-term strategy. While some quick wins are possible, significant and sustainable results typically take 6-12 months to achieve.

3. What are the most important questions to ask an SEO agency?

Ask about their team, their process, their strategy, and how they measure success. It's also important to inquire about their experience in your industry.

4. What is the difference between on-page and off-page SEO?

On-page SEO refers to optimizations made to your website, such as content and technical aspects. Off-page SEO involves activities outside of your website, such as link building and social media.

5. How can I learn more about SEO?

There are many resources available online, including blogs, courses, and certifications. Following industry experts and listening to podcasts like We Don't PLAY! can also be beneficial.

Timestamps

[00:00] Introduction: What SEO agencies won't tell you.

[05:55] How much does SEO cost?

[07:33] The importance of a long-term SEO strategy.

[08:10] SEO is not a one-time fix.

[24:04] How to get into SEO.

[25:30] The importance of certifications for SEO agencies.

[26:51] The role of competitive analysis in SEO.

[30:29] The four-wheel cycle of SEO: search, find, click, and save.

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