John Liu is the founder of KiuKiu, a mochi pancake and waffle mix celebrating nostalgic Asian flavors such as black sesame, ube, and pandan coconut.

John says he's living his dream, believing in the power of bringing the chewy KiuKiu textures he loved growing up in Taiwan to more people in the US.

John talks about celebrating his milestones while being transparent about what it takes to run a food brand such as business paperwork, working with a design agency, talking to retailers & distributors, tweaking the ingredients, dealing with the FDA, dealing with his visa situation. The grind of running a cpg brand never sleeps.

What caught my eye was while John was building KiuKiu, he would have a username handle in place called building mochi brand. Talk about finsta no finsta.

John quit his ai job to start a mochi brand.

From Taiwan to Stratford-upon-Avon.Please welcome John Liu to Wear Many Hats.

⁠⁠instagram.com/johnlieux

instagram.com/eatkiukiu

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360. John Liu - KiuKiu

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