For this episode we were joined by Arif Ferdous founder of the eponymous streetwear brand.

I've been following Arif and the brand for some time now and I've seen progression in every drop! I think now was the best time to get Arif on the pod as the brand is in a place where it has several recognisable pieces and has firmly positioned itself as one of the frontrunners in the British luxury streetwear space.

Born to Bengali parents and growing up in Essex, Arif has always been influenced by different styles. Inspired by Kanye West and ASAP Rocky, Arif knew from early on that he wanted to design clothes but more importantly knew that he wanted to share pertinent messages through the means of fashion.

This is something that is key feature of the brand today. Alongside it being known for it's elegant but edgy aesthetic, Arif Ferdous has also become closely associated to themes of love and unity.

Throughout the episode Arif candidly breaks down how him and his business partner Chad have been able to build such a brand in a relatively short space of time as well as why their meaning of the brand is so important to them. We spoke in depth about Arif's transparency concerning his personal brand as this is something that adds so much to the perception of the brand from my perspective.

Since recording Arif Ferdous has continued to go from strength to strength. The brand page recently hit 15k followers on instagram which is testament to the steady growth of the brand and the loyal following they're building. Arif has teased some of the new pieces they'll be dropping soon and it's safe to say that they're due to have a huge 2024.

Follow Arif's instagram to stay locked into his brand building journey. Make sure to follow his tiktok too! You'll learn a lot. Don't forget to follow the Arif Ferdous brand page to stay up to date with their latest drops! Big drip coming soon!