For this weeks episode we were joined by Kev and Rajan, the co-founders of fashion content hub Thread Culture Blog.

If you haven't heard of the pair, you should really get to know! They create content that leverages fashion insight from your favourite fashion influencers alongside the everyday fashion enthusiast. The main way they do this is via their street interview content. Despite having only started the blog a few years ago they. have already managed to amass a following of over 100k across both Instagram and TikTok.

However their journey of course did not just start with the blog. Hailing from North West London, the pair have been friends since secondary school and have always been interested in fashion. Like many of the people you see on this podcast, they were inspired by the likes of ASAP Rocky and were fans of brands like Stussy and Supreme. This interest coupled in with a desire to make money led them to start their own clothing line - This was the actually beginning of Thread Culture Blog and the rest is history.

Given their nature of what the pair do, they've acquired a wealth of knowledge that can be beneficial to brand owners and those interested in fashion so it was this that formed the basis of the conversation. We discussed everything from what brands people on the streets are wearing the most, why people choose to wear particular brands, what it takes to be a fashion content creator and much, much more!

The pair shared gems throughout and we had a real laugh whilst we were at it! The lads brought the energy and I'm sure this will be an enjoyable watch/listen for all of you!

Since recording the pair have continued to drop great content and we've also soon them do a couple collaborations with stores including BSTn in Brixton! I'm really enjoying watching their journey develop and I'm excited to see what their future holds. Could we see a return of the Thread Culture fashion brand... Could we see the start of a Thread Culture consultancy.... Who knows! But whatever it will be I'm sure it will be LIT so make sure you follow them up now on Instagram, TikTok and stay locked into their journey!