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Episode Overview: In this episode we cover a simple strategy that will help you to book more weddings - mastering the art of listening. We'll discuss how to listen in a way that builds genuine connection so that couples feel heard and understood. I show you how I use this skill to book new weddings and explain why listening over selling works so well. Plus, I give you real life examples of how I do consults now, which has a 80-90% close rate.

Notable Quotes:

"I’m not trying to sell them. I’m not trying to book them. I’m not trying to sneak something under them. I’m just talking to my best friend here and I want to help her as much as possible."

"You want to be in the energy of genuinely wanting to help them, giving them all the information that you think they’ll need to help them make a decision without hanging on to needing to book them. "

"There is an art to listening and it needs to come from a very genuine place. "

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/