Podcast
Wedding Pro Academy
Hosted by Nicole Salmoiraghi · EN
A Wedding Business Podcast - Tips and tricks to, grow and sustain a amazingly successful wedding business in a way that's is fun and gives you tons of freedom.
33episodes
Episodes
Newest firstAll episodes
Back-end Systems To Scale Your Wedding Business
Feb 14, 202500:26:49Tap to summarizeEpisode Overview: Every successful wedding business has spent years setting up back-end systems for their business. Systems and processes are essential to scaling, plus they save you time and make things easier. In this episode, Nicole shares the a few of her favorite back-end systems for her wedding business. Notable Quotes:"Systems & Processes make your business easier. It becomes a well oiled machine that runs automatically and becomes capable of immense growth. This is how all successful businesses are able to scale. It's their back-end. ".Connect with Nicole: nicole@weddingproacademy.comLearn more about The Wedding Business Masterclass: https://weddingproacademy.com/Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/
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17 Traits of a Successful Wedding Businesses Owner
Feb 7, 202500:26:14Tap to summarizeEpisode Overview: What makes a successful wedding business? What are some common traits that all successful wedding business owners have and why are these specific traits so important? Today Nicole talks about 17 Traits of Successful Wedding Businesses and goes over why these traits matter. Notable Quotes:"You gotta be tenacious and just go all in. When things get bad, and they will, you gotta dig deep and pull through knowing that it's happening FOR YOU. Even if you can't see it yet. “""Nobody gets a business off the ground without being relentlessly persistent. You need to be all in""Even when you don't feel professional yet, you still need to look and exude professionalism""There's always gonna be highs and lows, ebbs and flows of your business, you'll need to constantly reinvent your business over and over again to make it better, and that can feel discouraging but you can't view that as 'things aren't working' you need to know that you can figure it out, you will figure it out, you are good at figuring things out".Connect with Nicole: nicole@weddingproacademy.comLearn more about The Wedding Business Masterclass: https://weddingproacademy.com/Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/
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My Wedding Business Story
Jan 31, 202500:43:41Tap to summarizeEpisode Overview: Today Nicole gives you some insight into how she built her 6 Figure Wedding Business. She talks about where she started, the roadblocks she's faced, and breaks down some of the biggest lessons she's learned along the way. This is a deep dive into her wedding planning business story and what it took to get to where she is today. Enjoy! Notable Quotes:"You gotta be tenacious and just go all in. When things get bad, and they will, you gotta dig deep and pull through knowing that it's happening FOR YOU. Even if you can't see it yet. “How you show up matters. Even when things aren't going your way, if you want to have a successful business, you need to show up professionally. When you look successful you feel successful. When you feel successful, success is drawn to you.""Become a master at sales and marketing. It's a whole skill you need to master if you're going to make money in your wedding business.""Take time to re-evaluate your wedding business often. Create a business that is a foundation for your dream life. You want more freedom? Figure out how to design a business that allows that. ""If you feel an urge or a pull to do something big, do it, even if it's scary. It's a "soul pull" and that won't go away. ".Connect with Nicole: nicole@weddingproacademy.comLearn more about The Wedding Business Masterclass: https://weddingproacademy.com/Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/
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5 Strategies to Book More Weddings
Jan 24, 202500:25:43Tap to summarizeEpisode Overview: Today we go over 5 Simple Strategies to Book More Weddings. If you're having trouble getting couples to lock in wedding dates with you, you'll find this episode super helpful. There are some key elements that need to happen before a Bride will be all in on working with you and these strategies will help you to seal the deal. Notable Quotes:“After years of experimentation, I’ve developed 5 simple strategies that will allow you to book more weddings, more easily. And yes, these 100% work!!!""Couples really want to know that they are in good hands, that they can trust you, that you have experience, that you’re a professional - how you present yourself is everything.""They need to believe that you’re the person that will help them figure it out. They don’t need you to fix it, change your package, lower your prices, they just need your help to figure out whats possible and believe that you can help them achieve this.""Show them that you are the one that has the most experience, that you really know what you’re doing, that you’re the expert.".Connect with Nicole: nicole@weddingproacademy.comLearn more about The Wedding Business Masterclass: https://weddingproacademy.com/Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/
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The 4 Essential Pillars to Establishing Trust
Jan 17, 202500:28:19Tap to summarizeEpisode Overview: Why are some wedding businesses so successful, while others struggle? What do they have that you're missing? In this episode we discuss an unspoken foundation that all successful wedding businesses have built, one that has allowed their businesses to flourish. Nicole goes over 4 essential pillars that create trust, this trust builds a solid foundation which becomes a magnet to new Brides and Grooms. It's what makes new couples reach out to you naturally and consistently, what makes vendors recommend you, and what gets you a booked out wedding calendar. Curious as to what these magic pillars are? Tune in, this episode is a juicy one. Notable Quotes:“You need to create and establish trust before anyone is going to pay you money, so what and how do you create this trust? What do all successful wedding businesses have in common that you could be missing? It’s the 4 essential pillars of trust. Once in place, they allow couples to feel connected to you, build confidence and demand (that feeling of ‘I must work with her’), see you as an authority, and create excitement and likeability” “Implementing these 4 pillars can change everything for you, and every successful wedding business has these 4 pillars in place” .Connect with Nicole: nicole@weddingproacademy.comLearn more about The Wedding Business Masterclass: https://weddingproacademy.com/Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/
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Energetic vs Physical Action to Create Success in Business
Jan 10, 202500:20:59Tap to summarizeEpisode Overview: In episode you'll lern how to balance your energetic vs physical actions in order to create massive amounts of success in your wedding business. If you're having trouble booking new weddings or feeling stuck in your wedding business you may be off balance and in this episode we explore why things could be out of alignment. We'll discuss what makes new couples show up, specific actions you can start to take to draw new couples to you and simple shifts you can implement today to swing momentum in the right direction. Notable Quotes:“There is a 50-50 of energetic and physical action that needs to happen in order for a new wedding to book you and you need to put effort into both” “Your attitude is everything. Are you thinking - It’s working for them but not for me, I don’t know what I’m doing,I’m never gonna figure this out - OR are you thinking - I’m gonna make this happen, my people are coming, I’m good at figuring things out - because those are two totally different energies and couples are repelled by one and drawn to the other” .Connect with Nicole: nicole@weddingproacademy.comLearn more about The Wedding Business Masterclass: https://weddingproacademy.com/Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/
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Wedding Businesses Don't Have To Be A Grind
Jan 3, 202500:22:17Tap to summarizeEpisode Overview: If you're in the Wedding Industry, you'll notice how most wedding vendors are in a perpetual grind - taking on as many weddings as they can, completely exhausted. Although, this is where most of us start off, it doesn't have to be where we stay. It is possible to create a dream wedding business that doesn't burn you out. One that makes you good money, over six figures a year, and doesn't require you to work 7 days a week. You can get your time back. You just need to be committed to designing the right systems and processes to allow you to do this. In this episode, Nicole breaks down how she has intentionally designed her businesses to work for her in a way that allow lots of time and freedom, why this is important and and how you can do it too. Notable Quotes:"Wedding Vendors, just work hard. We’re down to grind. That’s what it’s like being an entrepreneur" ... Start to question this, is it really true? What if you could make it easier, simpler, and make more money but without spending more time?"It’s possible to create backend systems and processes to give you your time back without sacrificing the value." "Personally, I wasn’t willing to do that type of grind that all the other wedding vendors were doing. That wasn’t the life I wanted. I wanted to make a lot of money but not at the expense of working myself to death.".Connect with Nicole: nicole@weddingproacademy.comLearn more about The Wedding Business Masterclass: https://weddingproacademy.com/Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/
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The Art of Listening
Dec 27, 202400:16:24Tap to summarizeEpisode Overview: In this episode we cover a simple strategy that will help you to book more weddings - mastering the art of listening. We'll discuss how to listen in a way that builds genuine connection so that couples feel heard and understood. I show you how I use this skill to book new weddings and explain why listening over selling works so well. Plus, I give you real life examples of how I do consults now, which has a 80-90% close rate. Notable Quotes:"I’m not trying to sell them. I’m not trying to book them. I’m not trying to sneak something under them. I’m just talking to my best friend here and I want to help her as much as possible.""You want to be in the energy of genuinely wanting to help them, giving them all the information that you think they’ll need to help them make a decision without hanging on to needing to book them. " "There is an art to listening and it needs to come from a very genuine place. ".Connect with Nicole: nicole@weddingproacademy.comLearn more about The Wedding Business Masterclass: https://weddingproacademy.com/Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/
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How To Market A Brand New Wedding Business
Dec 20, 202400:20:59Tap to summarizeAre you starting a wedding planning business, but feeling stuck on how or where to market your services? You have a good amount of experience with family and friends, but no real experience outside of that? Perhaps you keep running into dead ends competing with more established wedding vendors who have already taken up the sacred "preferred vendor lists". Don't quit yet, this is how we all feel when we first start our wedding businesses, and this is the exact topic we'll be covering today. The building phase of entrepreneurship is the phase that breaks most businesses before they really even get started and I don't want this for you! Having been through this phase several times with multiple businesses, I've got lots of advice on this one. Today we'll discuss the top free ways to market, the top paid ways and some solid longer term solutions too. Notable Quotes:"Reach out to people who are on the same level as you, so that you can work through building and growing your businesses together. ““You want to get in front of a ton of couples who are looking to get married, looking for the exact thing that you offer and get hands-on experience by offering free or highly discounted rates just for the exposure, the reviews, the experience.” “Building a new business is so freaking hard, it’s gonna feel like you’re hitting a thousand dead ends, and you’ll just need to try all the things and be a gazillion percent committed any way. You need have an attitude of ‘theres no chance I’m quitting, I’m all in, I’m making this happen, I’m fully committed’ and just try all the things. I can guarantee you, one of those things is gonna work”.Connect with Nicole: nicole@weddingproacademy.comLearn more about The Wedding Business Masterclass: https://weddingproacademy.com/Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/
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Are Wedding Planners Ignoring Your Cold Pitch Emails? Do This Instead.
Dec 13, 202400:18:01Tap to summarizeIn this episode we talk about why sending a cold pitch emails to wedding planners in order to get more business doesn't work and I give give you 5 easy strategies to build connections with wedding planners that actually work. If you're a wedding photographer, videographer, have a favor business or any other type of wedding business and you've been dying to connect with planners but you haven't had success with this - so far - this episode is for you. Getting connected with other vendors in the wedding industry is an amazing strategy to grow your wedding business, but it only works if it's done right. I'm spilling all my secrets in this episode, it's a good one - enjoy! Notable Quotes:"Nothing is more annoying than getting an email that has been clearly copied and pasted and sent to 20 other planners. This never works""Wedding planners only recommend vendors they know, like and trust. Vendors they have personal experience with and whom they know will go above and beyond for their couples. Period. ""Approaching it from the Planners perspective shifts from a “whats in it for me” energy to a “what can I give to them” energy, which is a lot more appealing."Connect with Nicole: nicole@weddingproacademy.comLearn more about The Wedding Business Masterclass: https://weddingproacademy.com/Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/
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