Joe Gershanek brings a rare blend of corporate innovation and entrepreneurial insight. With an MBA and a track record of developing major marketing concepts—including being credited as the originator of the iconic Big Gulp—Joe experienced firsthand what it means to create big ideas… without sharing in the long-term rewards they generate.

That realization led him on a journey to find a better way—one built on residual, reproductive, and exponential income. In the 1990s, he found success with Rexall, achieving outstanding results until the company was unexpectedly sold. Subsequent ventures brought valuable lessons, even through difficult setbacks.

With a deep understanding of what makes an ideal business, Joe recognized something special when he discovered Avini Health—especially knowing the same innovators behind Rexall’s breakthrough products were now leading this new vision. For Joe, it was a full-circle moment.

Today, he is energized and ready to go big once again, driven by a simple philosophy:
“I enjoy connecting with people—spending time with them, whether personally or professionally. Even though I could be retired, I choose not to… because meaningful work brings purpose.”

He lives by the belief:
“Thank God every morning when you get up that you have something to do that day which must be done… Being forced to work and do your best builds character, strength, and contentment—virtues the idle never know.” – Charles Kingsley

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Website: https://wellnesszone.buzzsprout.com

The Food and Drug Administration has not evaluated this product, which is not intended to diagnose, treat, cure, or prevent any disease.