Podcast
What Consumers Want
Hosted by Shift Forward Health · EN
What Consumers Want brings the voice of the consumer to the healthcare conversation. Are you interested in getting outside the healthcare echo chamber? Using research and insights, we explore key healthcare opportunities through the eyes of the end consumer. We examine trends outside of healthcare that are driving consumer expectations, as well as what consumers expect from brands now and in the future.
This podcast is brought to you by MDRG, a market research firm that unlocks the whole mind for deeper insights.
6episodes
Episodes
Newest firstAll episodes
Providing Consumers With Better Mental Wellness Solutions
Jul 12, 202300:33:25Tap to summarizeThe MDRG team explores mental health and its increasingly important role to consumers. Sondra Brown speaks with Chris Hemphill, Sr. Director, Commercial Intelligence at Woebot, as they dig into the role of empathy in providing consumers with better mental health solutions and experiences. Outside the Echo Chamber explores mental health as a critical issue that affects millions and challenges the traditional healthcare system. And of course, we hear from our consumers. This month, we asked consumers, "Where do you go for support during tough times?" For more on mental wellness in healthcare, download MDRG’s four-part series, The Business Case for Empathy. This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.See omnystudio.com/listener for privacy information.
Transcribe →
Consumers Want Inclusive Healthcare
May 30, 202300:31:28Tap to summarizeConsumers want equitable healthcare, and in this episode, we explore the visionary leaders and grassroots start-ups leading the change: Hear from Karen Ashley of Providence about their strategic plan for Diversity, Equity, and Inclusion Learn about healthcare startups advocating for better outcomes for all Gain insights from consumers on what makes them feel heard in their healthcare experiences For more on DE&I in healthcare, download MDRG’s four-part series, The Business Case for Empathy. This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.See omnystudio.com/listener for privacy information.
Transcribe →
Eyes On the Future
May 9, 202300:31:53Tap to summarizeConsumers are looking for wellness solutions that are accessible and simple. They are ditching complex systems of treatment in favor of easy tools for prevention. What’s more, they expect these health tools to fits seamlessly into their day and are delighted when they exist outside of traditional healthcare facilities. So, imagine taking a preventive diagnostic test at a laundromat while waiting for your clothes to dry ... that reality is not too far away. Resources: The Business Case for Empathy white paper Emilia Morano-Williams This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.See omnystudio.com/listener for privacy information.
Transcribe →
How Different is Marketing in Healthcare Anyway?
Mar 7, 202300:29:37Tap to summarizeJoin host Stephanie Douglass as she speaks with former CMO of Bed Bath & Beyond and current CMO at Atlantic Health System, Eric Steinberger. We also hear from consumers on what empathy means to them as we gear up to launch MDRG's 4-part empathy series: Elevate Your Brand with Empathy. This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.See omnystudio.com/listener for privacy information.
Transcribe →
Where Engagement Fits In the Experience Equation
Jan 10, 202300:24:21Tap to summarizeDisruptors see engagement as a leading indicator to revenue. So why does it feel so hard to execute sometimes? Join host Stephanie Douglass as she dives deep on engagement strategies. We go out to the public and ask them what they think about when they hear the term "brand engagement" MDRG’s Maggie Conley goes Outside the Echo Chamber to discuss how health systems can push the envelope and differentiate themselves Marshall Schoenthal and Jason Hamrick from Phase2 give their take on engagement in digital channels This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.See omnystudio.com/listener for privacy information.
Transcribe →
How Providers and Disruptors Treat Patients as Consumers
Oct 26, 202200:23:26Tap to summarizeWelcome to our jam-packed first episode! Join host Stephanie Douglass as she guides us through a deep dive into consumer experience. We go out to the public and ask them about their biggest pain point when it comes to their healthcare experiences. We go in depth with a provider organization and a disruptor organization side by side. Jennifer Bollinger, Senior Vice President and Chief Consumer Officer of Ochsner Health and Andrea Pearson, Chief Growth Officer for Dispatch Health, join MDRG President and Founder Sondra Brown to discuss how they are prioritizing the consumer throughout their organizations. MDRG’s Lauren McCabe discusses how Baby Boomers are not who we thought they were, and their behavior in the consumer marketplace is worth a second look. This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.See omnystudio.com/listener for privacy information.
Transcribe →