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Trevor Noah
Here's a fun tip for you, a simple one. This is Trevor's travel tip. Like any like 7, 8 hour trip or whatever. You can sleep in a chair. Buy yourself one of those. No, no, no. Buy yourself one of those like head, eye mask holder things that keeps your head up. I promise you now, I've done this multiple times. You sit in the chair, you lie back, you lock your head in. That's the key. Because otherwise it screws up your neck. It will be one of your best trips you've ever taken.
Cristiano
Say's the man that has never flown with a four year old.
Trevor Noah
Okay. Yes. You see now that now you've included, you've added terrorists. You've added terrorists to your like equation.
Cristiano
There's terrorists on the plane.
Trevor Noah
Yes. I mean my plan is when I have kids, I'm not going anywhere. That's my plan because I've seen, I've seen people travel. This will be another episode. Should parents be allowed to travel?
Cristiano
Should children be allowed on planes?
Trevor Noah
The switch, I always come through like that. Muffled speaker 2 Options are. We can always remember your copy.
Cristiano
Accent is so good.
Trevor Noah
This is what now with Trevor Noah. This message is a paid partnership with Apple Card. The holidays are almost here and who doesn't love getting a little back? This season I can earn up to 3% daily cash back on presents I buy for my loved ones with my Apple card without paying a single fee. It's simple and convenient because it's in the wallet app on my iPhone, so it's always with me. And because everything I need is in one place, it's easy to see what I've spent and make a payment. So if you have an iPhone, you can apply for an Apple card and start using it right away. It's easy. Subject to credit approval. Variable APRs for Apple Card range from 18.74% to 28.99% based on creditworthiness rates as of October 1, 2024. Apple Card issued by Goldman Sachs Bank USA Salt Lake City Branch Member FDIC terms and more@applecard.com this episode is brought to you by ZipRecruiter. You want to run a successful business? Well, get ready to put in the work. Because no matter what your company does, no matter how big or small it is, it takes a lot of effort. Just look at what it takes to create even one episode of this podcast. We have to plan, we coordinate with guests, we find time to sit down and record, we have to edit, we have to market, and so much more. Now, of course, it Helps to have a good team. But even finding the people for your team is a challenge because that's extra work you need to do on top of everything else you're already doing. And when you need to fill a role right away, it can feel impossible. Thankfully, there's a place you can go for help. ZipRecruiter. It does the work for you to make hiring fast and easy. The reason it works so quickly is because ZipRecruiter has amazing matching technology. Immediately after you post your job, it finds and sends you top candidates for your role so you can get back to running your business experience faster. Easier hiring with ZipRecruiter try it free at ZipRecruiter.com Trevor that's ZipRecruiter.com Trevor this episode is brought to you by Atlassian. Atlassian team collaboration software like jira, Confluence and Loom help power collaboration for enterprise companies around the globe. With products that enable AI powered teamwork. Doing the impossible just became possible. So join the 83% of the Fortune 500 that trust Atlassian to help transform their enterprise. Learn how to unleash the potential of your team@atlassian.com well, happy podcast day.
Cristiano
Happ. Happy podcast day, Trevor.
Trevor Noah
This is my favorite time of the year. I'm one of the few people who loathes the summer. And for those people who are listening in the southern hemisphere, I'm obviously speaking about the summer in the north. The north summer, because in the wintertime you have struggled during the middle of the year. No? Yeah, I love this time of year because it's like, I think summer's too crazy. People are too wild, it's too hot, it's too. I'm Goldilocks. I like it just right. You know what it is for me? I'll watch white people. And it's predominantly white people. We always joke about this with like, my friends from the Caribbean and stuff. White people will go out as soon as the sun is at its peak. White people go outside and they just lie there. They just, they just like, you know what I mean? They just like lie there and they.
Cristiano
Rip off their tops.
Trevor Noah
Bake.
Cristiano
No tops.
Trevor Noah
I mean, they just, they bake. They just bake. And then I've seen people putting on oil and I'm like, wow. It's one thing to not fear cancer, it's another thing to invite it. Like, he's just going to put like cooking oil on your body. But yeah, I'm, you know, this is, this is us. The summer is over. People are finally like calming Down. Reality is coming back. And for most places in the world, this is also when they experience a reprieve in tourism. And that's what today's episode is really about. Tourism, is it time to shut it down? And as I said that sentence, cities all over the world, many cities started cheering. Yeah, shut it down. Travel. Shut it down. Yes, shut it down. We need to shut it down. People are sick of tourism. One of the craziest examples we witnessed this summer happened in Barcelona. Barcelona, Espana, where tourists who decided to spend their hard earned money to go have a romantic getaway in the beautiful Catalan city were met with what you can only describe as the most vicious, terrible, and yet funny protest ever. I don't know if you saw this. Did you see this on TikTok?
Cristiano
I saw the videos.
Trevor Noah
You explained there were people sitting. So people were sitting in cafes. If you haven't seen it, you should go watch. People are sitting in little restaurants and little cafes on the side of the road. And, I mean, all these protesters come and they're like, go back home, go back home, go back home. And I can only imagine you're sitting at this little, like, restaurant and you're like, huh, I wonder who that's for. I wonder what that is about. You have no clue that this swarm of protesters is coming for you. And they arrived there and then they pointed little water guns and started spraying everybody in the face. Of all the ways I could be protested against someone spraying me with a tiny little water gun is the most adorable form of protest that shows we've.
Cristiano
Lived in America too long. Because, like, we're like, you know, it could get a lot more intense. It won't be water gun, sweetheart. So we're like, this is so cute.
Rajan Deta
So cute.
Trevor Noah
You're just like, wow. I bet some American tourists were like, oh, my God, there are guns that have water in them. Oh, my God. Wow, What a change. What a delightful change. Honey, I told you Europe was special. Yeah, it was. So this story blew up all over the world and people were like, wait, what's going on? Why is this a big thing? And it was a big thing because the residents of Barcelona, including the city of Barcelona, have said, we're done, we're sick of tourism. We don't want this anymore. Everybody needs to go back to where they came from. Just stop it. And they weren't the only city. I mean, Amsterdam has said that they want to restrict how many people come to their city now. They want to, like, lock it down. Places all over the world have basically said that it's like we just, we're done, like actually in London. How do you guys feel about tourists? Because London's one of those places where people actually live in it. Yeah, but it's like, it's packed. It's literally littered with tourists.
Cristiano
I mean, I. Depending on who you are. Fortunately, unfortunately, grew up in South London. No one comes there. It's a part of town they're like, you may want to avoid. So it was only when I went to the center of town, you'd see a lot of. But it'd be weird for me to go to London and not see tourists if they're like. So they're like the extra character. It's like watching sex in the city and they're no longer in New York. And hearing Amsterdam made me feel sad because I feel like going to Amsterdam is a rite of passage for like a young person in Europe.
Trevor Noah
That's literally what they don't want. They don't. They're sick of your rites of passage. All you Europeans who want to go in rite of passage and smoke weed in the Netherlands, they're like, no.
Cristiano
And go to the red light district, just, you know, as a field trip. Like, that makes me a bit sad.
Trevor Noah
No, they're just done. They're just done. I'm excited because today we're also going to be chatting to somebody who's an expert in tourism. We're talking to Rajan Deta. He's not just somebody who's traveled extensively, but he actually, he works in this. He works for the BBC and you know, travels the world doing journalism in and around tourism. And what I love about having this kind of job is that you don't get to occupy only one mindset. You have to think like the people who live locally, but then you also have to think on behalf of the tourists. And then you have the cap of journalist and documentarian. And actually, actually, Rajan, maybe you can tell me like, is in your travels because I've seen some of some of your clips from your shows. I know you can't say this when you're on camera, but are there times when you've traveled and seen tourists in places and thoughts, I'm sick of these dicks. These are a bunch of assholes who should not be traveling through any of these places. Because I know you can't say that on the BBC.
Rajan Deta
And you're assuming I can say it now, are you? Well, listen, the only time I laugh at tourists, I was in Venice to do a documentary series about over tourism and you overhear tourists saying, without any irony, there are too many tourists here.
Trevor Noah
People say that all the time, right?
Rajan Deta
Yeah. And it's like, as if they're different, as if they're special. There's a kind of status thing about tourists, don't you think? We look down on other tourists, but we're different. We're travelers. As Anthony Bourdain, he would say, I'm a traveler. Other people are tourists. Now, I totally understand that, but are we allowed to be so smug about other people? Are we so different? I mean, I hate to say this, Trevor, but I do think that I am slightly different. And you probably are as well.
Trevor Noah
Yeah, I don't. I don't. So it's funny, I don't think of myself as a tourist. I find tourists have a certain herd mentality to the way they move. If you've ever traveled to, you know, any part of Africa and watched, like, a huge herd of, you know, wildebeest or, you know, like, just really pack animals, even cows. Let's just go with cows. Forget fancy animals that are in the wild. They just, like, move in, like a. Like an aimlessly sheepish. You know, it's just like. And it's just like, where we going? Oh, we're all going in the same direction. Everyone has their fanny packs, and everyone's taking pictures of the same thing, and they're following the same predetermined path that everyone else would.
Rajan Deta
Yeah.
Trevor Noah
And that, for me, is like a tourist.
Rajan Deta
And do you know what epitomizes that? The selfie. It's all about the selfie. It's all about getting the right selfie. Can I tell you a little story about Hallstatt in Austria, where I lived?
Trevor Noah
Oh, yeah, for sure.
Rajan Deta
Now, Hallstatt is this scenic little town. A picture postcard. Perfect little town. It's got the mountains behind the Alps. It's got a beautiful lake, gorgeous architecture. It's got less than 800 residents, but it's got 10,000 people at its peak coming a day.
Cristiano
Geez.
Rajan Deta
And adds up to more than a million a year. They actually, at one point.
Trevor Noah
Wait, wait, wait, wait, wait, wait. Go back on that. Okay, so they have less than 800 residents, and they have 10,000 people a day. Yep.
Rajan Deta
And do you know why that is? It's all based on a slight myth that the town, the village is basically, you know, Arundel in frozen. There's this misconception.
Trevor Noah
No.
Rajan Deta
That it's based on this town. Hallstatt in Austria. It's not. They think it's from Frozen. Lots of people think it's from Frozen. So they bring their daughters dressed up in princess, you know, dresses and stuff. It's very sweet, but the local residents are absolutely furious. And going back to the point of the selfie, that one point tried to block off fence off the most popular selfie spot to stop people going there. But then the locals complained because they couldn't see the gorgeous view.
Trevor Noah
Oh. If I lived in a town of less than 800 people, and 1 day I wake up and my town has 10,000 strangers, half of whom are dressed as Elsa, I would take the most extreme measures to counter this. Like, I would basically become a Disney villain, essentially, now that I think about it, I would round up the townsfolk and I would say, we need to turn this place into a nudist colony for, like, six months. Cause Disney doesn't do nudity. I think that's the only way you fight it, right? You just go, like, all of us, we're going into the streets. Dick's out.
Cristiano
I'm of the opposite view. I come in on the other side. I'm like, if you live in a town with 800 people, that's, like, the most boring place on the planet. And you get 10,000 new people to see every day a day. I mean, towns with, like, 800 people, they just get into, like, opiates and incest. Like, nothing particularly.
Trevor Noah
I was like, this is Austria. This is Austria, not Cleveland. What are you talking about?
Rajan Deta
I don't like.
Cristiano
I'm just like, maybe it's the Londoner of me. And this is the problem. I'm such a city girl. I'm just like, more is better. No, more people's better. More traffic. It means more money. It makes your town more interesting. The problem is a lot of them are little girls in princess dresses. And as the mother of a little girl, that sounds like my idea of personal hell. However, they bring their parents, they bring their grandmothers. Sounds better to me. Sounds like a better town.
Rajan Deta
You're right about the money aspect. Obviously, it's a huge boon to the local economy. Apparently, only 22% of the people who live there actually work in the tourism economy. The rest of them don't. And when I spoke to the mayor, he said, yeah, it's great, except we want half of these people to come. We don't want. You know, at the very most, we don't want this many, because they're walking in their back gardens sometimes to take selfies. They're walking in the graveyard.
Trevor Noah
Who are those kids? Those are the Kids. Those are the kids I wanna meet. The kids who go to graveyards to take selfies dressed as Elsa from Frozen. That's my kind of kid.
Rajan Deta
Yeah, it's day trippers. You know about this. They don't like day trippers because day trippers don't stay overnight. They don't buy meals. They don't put anything into the local economy, and they just pack the streets.
Trevor Noah
Scrubs. They don't want no scrubs.
Rajan Deta
That's what it is.
Trevor Noah
This is what it boils down to. You don't want scrubs. So help us understand, though, like, is overtourism a new thing? Is this acutely blowing up because of COVID Like, did everyone stack up their money and now they're traveling, or are we just finding out about it now? Because of sorts.
Rajan Deta
It certainly started, I suspect, in the 90s. Some of the causes are, for example, cheaper travel, low cost airlines transformed an awful lot. The Internet transformed an awful lot because suddenly the world was globalized. You knew about new places. And then the number of people who can afford to travel is also rising. Then when it comes to the pandemic, there was something after the pandemic called the. Called revenge tourism. That's what they labeled it, revenge tourism. So people who've been somehow deprived by nasty people who invented this infection from traveling, they're gonna get their comeuppance. Because now you're gonna travel, and not just travel like once a year, but travel three times a year just to make up for it. Because this year will be the most highest number of travelers ever in the world. The biggest year for tourism ever is this year. And that's happening. That's a fact.
Trevor Noah
Barcelona was an interesting one. You know, Roger, I don't know if you did any work around that, because this was one of the stories that I feel like this year in particular, especially this summer, as we look at it, it was the story that sort of brought this conversation to the fore in a. Not in an academic way. You know, like before, whenever people would talk about over tourism, it would be like, you know, the Galapagos Islands have struggled for so long. For each tourist, 1 cubic meter of carbon monoxide and where is inflicted. And you're like, I don't know what any of this means. Barcelona was the first place where the locals came out with concrete, you know, concrete ideas that they put out on social media. And I guess, you know, TikTok is the one new evolution. Tourists said, hey, you come here, you flood our restaurants. The restaurants raise the prices so we can't eat there anymore. The food isn't even good anymore because now they're trying to cater to how many people there are. On top of that, this was my quaint little street, and now you flood to it because it is quaint, and now you make it not quaint. But this is where I live, you know, And I. From the things that the locals were talking about, I won't lie. At first I was like, you guys are ungrateful. These are tourists. And then when they went through it, I was like, man, how would I feel if I lived somewhere. How would you feel if you lived somewhere? Like, this is your home, your home home. People forget that. You go like, that's. That's why I live here, is because I don't want to be where this is happening. And now it's found me.
Rajan Deta
That's exactly right. You know how I describe it? I say locals feel like extras in their own movie. They're basically pushed to the side. They can't, they can't afford to live there. So you get horrendous stories like in Ibiza about the chef who has to live in his own car just so he can work in the restaurant. Obviously, locals are priced out because of the Airbnbs, you know, the short stay rentals, all that contributes, and et cetera. Essentially, it is about, ultimately about people, locals and tourists competing over the same resources.
Cristiano
To me, that doesn't sound like an issue of tourism. That sounds like an issue of government, of a lack of rent controls, of a lack of social housing so a chef doesn't have to live in his cab. Right? Yep. And it seems to me that, like, tourists, particularly American, Australian and British ones, who are like the worst tourists, if we're honest, become this easy scapegoat where you can say, it's because of you guys that I have this problem. And I'm like, well, isn't it the mayor? Isn't this something your legislature should be dealing with? Because even if the tourists vanish, I don't believe the restaurants are going to bring down their prices. I don't believe the landlords are going to bring down their rents. So you get where I'm coming from here, right?
Rajan Deta
In fact, some people hate the word over tourism because it seems to place the blame on tourists for being there to too many of them. No, over tourism is. You're quite right. It's bad management. It's greed as well. It's basically saying, look, let's get as many people as we can in. Who cares about, who cares about the consequences if it turns into a theme park, like the center of Barcelona can be, so what? We're still making loads of money. But there's another thing called leakage. Have you heard of leakage? Where most of the money in some places that a tourist will spend somewhere actually doesn't stay in that destination because the company quite often is a multinational, corporate, could be an airline, whatever. So, you know, it's no win for the locals either at all. For that reason.
Trevor Noah
That's one of the. I would say that's probably one of the issues that people don't know about and don't think about is that as the world has become consolidated, the money doesn't stay in a city. So back in the day, let's think of London or many places like it, even, you know, New York, if you were traveling around a bunch, you were in a taxi, and the taxi money went to people who had started taxi businesses in that city. The drivers lived in the city, the cars got serviced in the city, and the company, and it was even small, like pockets of companies that's, you know, were in the city. So the money was within the place that you spent it. And then now if you travel somewhere, you get there, you get an Uber from the airport, you get to the place, you stay in a hotel, and you stay in a chain that is owned by a global conglomerate that has now absorbed everything. And then you go out to eat, and then maybe you go and buy some McDonald's or maybe, you know, your kids want to buy something that they're familiar with.
Cristiano
Starbucks.
Trevor Noah
And everyone's Starbucks in other countries, they want Starbucks. There you go. Yeah, there's Starbucks in every country. So everybody goes and gets some Starbucks. And then after that, people are like, oh, I need to get some. I didn't bring a topic. Let's pop into Zara. And before you. Before you realize it, all the money that you've spent, let's say you spent $100, 100 pounds, 100 Euros, 100, whatever currency in that day, you've spent it. You find, like that money is no longer pumping up the local economy in the same way. And I wonder if that's like an insidious side of it that the locals and maybe the city officials don't even think about. Does that make sense?
Cristiano
It's like this homogenization across cities. Like, it's very rare I go to a city unless it's Lagos. And you're like, this is an entirely unique place in the world, and I'll never experience something like that. I'M talking about these types of tourist hubs. I don't know. I just find that they all replicate each other and that leakage just doesn't affect where the money goes. It actually affects what you experience when you get there. When I was in Shoreditch, I was like, this is like Berlin, you know, like, kind of like there's like if you go to a coffee shop in certain neighborhoods, and I was like, oh, this also reminds me of downtown la. And it's pretty much the same everywhere you go. That's popular.
Trevor Noah
We're going to continue this conversation right after this short break. This episode is brought to you by Chase Sapphire Reserve. Travel is all about learning and experiencing things in a new, exciting way. But you could get even more from your travels. With the Chase Sapphire Reserve card, you can earn three times the points on travel purchases and receive a $300 travel credit. It also comes with plenty of other perks too, like access to Sapphire's airport lounge network. You can relax and refresh with locally inspired menus, a curated selection of drinks and more before getting on your flights. Make the most out of your next trip. Learn more@chase.com Sapphire Reserve cards issued by JP Morgan, Chase Bank NA member FDIC subject to credit approval terms apply. This episode is brought to you by SurveyMonkey. The world is always changing and totally unpredictable, which is fun unless you're trying to run a business. So if you want to build a product people actually love, keep your customers happy and stop your team from setting their status to emotionally unavailable. Well, you've got to understand what people are really thinking. And to do that, you need to dare to ask the questions that really matter. Luckily, SurveyMonkey makes it super easy to ask the right questions that will drive your business forward. In fact, SurveyMonkey answers 20 million questions every single day for over 300,000 organizations around the globe. Get answers to your questions. Go to surveymonkey.com dare I mean, not to play the African mom in the group chat here, but like, if I was having this conversation with, I think any of you know my African mothers, aunts, et cetera. A lot of them would also ask the question, you know, sort of to what you were saying, Rajan, is they'd be like, they'd be like, but why were they advertising? They told us we must come to Barcelona. They told us we must come. They are the ones we did not know about Barcelona before they told us. Huh? So now they are complaining, but you told us to come because it's true. It's like, I Don't know about Marbella. I don't know about, you know, all these other. You. You advertise it. So, you know, not to victim blame.
Rajan Deta
But I would say. Hang on, though. Just separate the marketing teams, if you like, or the big advertisers, the big commercial companies, who obviously, yes, do sell the dream, sell the idea. Come here. You'll have the best time of your life with the locals who aren't necessarily part of that marketing machine, who didn't necessarily do that. I mean, when I first went to Barcelona, for example, it was word of mouth. A friend of mine said, you've got to come here. It's really brilliant. It's cool. Then it became a product, then it became commoditized, fetishized, whatever you want to call it. It became, you know what I mean? Something that everyone had to do. And back to your point, Cristiano, it was never managed properly. It's been not properly regulated, essentially, and now it's a bit too late. In some places and their very local culture and the fabric of the city or the destination is being damaged, undermined.
Trevor Noah
Like, I've seen this in South Africa, for instance.
Rajan Deta
Yeah.
Trevor Noah
I've seen how in some parts of South Africa, we've done an amazing job with our tourism in locking it into, like, the local. So we go, here's a game reserve. Here's a safari. You're gonna come, you're gonna see animals. You're gonna experience something you've never seen before. Like, South Africa has some of the best tourism in the world. I know I'm biased, but it's true. And what some people have done really well is they've gone. This land belonged to people. This land is still occupied by people. And so what we're gonna make sure is when you come and do your tourism, your tour guide is earning money because he's a local. The person who lives on this land is getting. They're getting some of your, like, tax because they're locals. And so whenever they see you, they smile not just because they're seeing a foreigner. They smile because they see somebody who's contributing to their quality of life. They smile because they see somebody who's leaving an indelible impression on them that goes beyond just, like, a temporary interaction. And then I've seen other places where that's not the case. I've seen places where you literally were once the kings of this land and now you've been relegated to basically being busboys for people who don't care about you and treat you like you know, something just above a slave whose job it is to carry their bags and bring their food.
Cristiano
Rajan, I'm really curious. Is there anywhere you would say this is an example of well managed tourism?
Rajan Deta
There are the. I mean, unfortunately, they also tend to be quite expensive. So Copenhagen. Have you heard of what's happening in Copenhagen? There they are basically offering you rewards for being a good tourist. So if you're. If you clean up and tidy up and if you. I don't know, if you don't use plastic or something, you know. Anyway, if you behave well, you'll get a free coffee or maybe more.
Trevor Noah
Wait, wait. How do. But how do they. How do they know this? Is this just like a Danish guy following you around? Like, how do they. How do they monitor my. My good tourism behavior? No, I was. It's funny because I was. I was just there. I was just. I was just in Copenhagen doing shows. Like this was, I don't know, maybe like a month or two ago. I was there. Nobody gave me any rewards. I didn't make a mess.
Rajan Deta
I think it's just started, I think.
Trevor Noah
Where's the reward?
Rajan Deta
It's called Cope and Pay.
Trevor Noah
Oh, right after I leave.
Rajan Deta
Because you left. Cope and Pay, as it's called. And they're doing something similar in Oslo as well.
Cristiano
Yeah, it's funny you mentioned Oslo. I'm a TikTok addict and you know, when you're geolocated wherever you go. So I'm swiping and I got a Come to Oslo ad. So I'm like, it's not that smart cause I'm already here. But the entire ad was about, there are no lines. You may run into the king. The food is great, it's relatively cheap. They were like selling Oslo to me and I'm like, oh, there are places that are like, would love the Barcelona problem. But it seems that like our tourists aren't displayed, dispersed in the right way. It's kind of. It's like lopsided. It's either they're all going to one place and they're ignoring other places that kind of desperately want them to come and do want that injection into their local economy.
Rajan Deta
I think you're absolutely right. There is an interesting other side to this though, because part of the reason for this explosion in tourism is there are new markets, okay, opening up. So for example, Chinese tourists suddenly exploded. The numbers of them suddenly exploded about 10, 15 years ago. And they became, I think, the biggest single traveling nation. Now India are doing that because again, you've got people who are newly kind of a little bit moneyed. They've got disposable income. They can now afford for the first time to travel. Now, if you're going all the way across to Europe, you can't really blame them for wanting to go to see Venice and Paris, the Eiffel Tower, and then maybe Florence, maybe London. The usual suspects, you know, I can't blame them.
Cristiano
But now I think, oh, so now the Chinese and Indian got some money, and we're like, don't come anymore. You know, is it. That makes me think it's the type of tourists, not the actual tourism? If we're saying it's just like people from the Far east now have a high disposable income, we're like, oh, close the barriers. There's too many of you.
Trevor Noah
I actually think therein lies one of our solutions. We should actually say that these places should shut down their tourism to all Europeans and to all people from Western countries. Because you've done it now. You've had your time. You've seen the thing. Okay. Now it is Africa's chance to come and see what was built with their resources. And it is India's turn to come and see what was built with their labor. And it is China's turn to come and see what people use their technologies for. Because, like, you know, it's one thing to be colonized. It's another thing to be colonized and then go and see and be like, ah, look at that. You're like, it wasn't so bad. Look what they did with our gold. Oh, look at that church. Ah, my great grandfather was enslaved, but look at the craftsmanship. Ah, what a beautiful, beautiful thing. There is a silver lining to every cloud.
Rajan Deta
Can I ask you, each of you, where do you think it does actually work? It's respectful to the. To the locals. It's a really distinctive, interesting experience. And it feels like the balance is right.
Trevor Noah
Huh. Okay, so where would. Where do I think they've got it right? I think Tokyo might be one of the best because the city is designed in such a way. It's designed to contain a large amount of people. But even then, they've really managed to find a way to keep Japan, being Japan in those parts and still have, like, a ton of tourists at the same time.
Cristiano
Yeah. So if you'd asked me this question five years ago, I would have said, without a doubt, Accra. It's kind of become. It's like. I think it's the home of the global black diaspora. You can see the historic with the door of no return. You got great hotels, lovely people, the food is amazing. But, you know, the.
Trevor Noah
This is. This is. Can you. Before you carry on. Can I. Can I just pause? Sorry, I. I thought it was an earthquake, but it was a. It was a Nigerian complimenting. Wow.
Cristiano
I'm gonna get. I'm gonna get cancelled by my people and my family.
Trevor Noah
That was a. For a moment, I was just like. I was like, is there another Accra that I don't know about?
Cristiano
I would say Accra, like, one of the most wonderful places on Earth. However, because of the president and lots of initiatives, there's a thing called Dirty December, which is every Christmas, people from across the diaspora land on Accra. And what it's done for the locals is meant braiding your hair is super expensive. Food is super expensive. They're being pushed further out. My perspective is somewhere that does it really well is Sydney. And it just is like, it never seems that busy. However, I think it's because it's so far.
Trevor Noah
Yeah.
Cristiano
That, like, there is, like, there's kind of like a cap to the number of people who are going to make that journey.
Rajan Deta
Also. I've got to say, if you make an effort and you go there and you talk to the local people and you talk to the right place people and you do a little bit of research beforehand, you will find amazing things in every single destination in the world, because a lot of it is about people and how you approach people and how you prepare for your trip. You shouldn't look at a trip or holiday as a transaction, as a consumer transaction. It's got to be more than that. If you, like, don't just go there for the quick thrill, go there and in a sense, almost in a kind of Buddhist sense, with the whole sense of feeling that you're lucky to be there, that it's gratitude. You're a guest in their country, in their culture, in their. And I know it does annoy me sometimes when people think, well, I just go there and expecting some amazing thing to happen to me, passively, passively. You've got to make it work. You've got to be proactive.
Cristiano
Rajan. I love that idea as, like, a very noble and virtuous thing to know, to go into traveling with. I think the difficulty for me, and I just speak as a millennial, is that often how I pick a place I'm such a basic bitch is social media. It's because there's like a travel influencer or a friend I followed, and it's like a really Nice hotel and the pool is good. And they go to another restaurant and they take a picture of the food and I'm like, the food looks good. So I'm going into it expecting to be titillated because I have a hard life. I've got kids, I work really hard, give me pleasure. Like, I don't want gratitude. I want just like, pleasure and to feel a bit tipsy. Like, I think because lives are so hard and most people are traveling to escape and they want to feel really good. And between social media and that, that kind of really clashes with this idea of this kind of very Buddhist and virtuous gratitude. I want to respect your country because it's like we do go to take, unfortunately, and I'm speaking for myself here.
Rajan Deta
No, the one exception I would tend to make for that rule that I just. Well, that kind of attitude I just gave was, if you have a young family, I don't blame. I don't blame you, if you've got a young family for going to an all inclusive hotel in Marbella, wherever you want to go, and just stay in that hotel. Don't go out. The kids are happy, they're playing in their swimming clubs and whatever they do, and you can actually relax. I get that. I get that. I've been there. So, yes, this is possibly for somebody who's got a little bit more time, because time's a big thing here to do, to take this attitude and to be like this.
Trevor Noah
So where do you think the responsibility lies then, do you think, you know, when you hear stories like, let's say in Bali, for instance, you know, Bali's become one of the. The most popular destinations for remote workers now, which is a new type of tourism where people aren't just popping in for a day, people aren't staying for a week, they're sort of living there, but only for the periods of time that they need to live there. You know, so you see people becoming these. What do they call them? Digital nomads. Nomads, right. That's what they call people now, since the pandemic. And so now people go, hey, I live in Bali for six months of the year. I do my regular job, I earn my income from my own country, and I'm basically living like a king in Bali because I earn in a foreign currency. And then the locals in Bali say, hey, we like some of this. But, you know, like now housing is slowly starting to creep on us, and locals can't afford to live anywhere near to where they work or where they live their Lives. And then some of the people are even complaining about, like, the tourist, tourist part of it. They go, all our temples have turned into attractions. You know, it's like we live in Disneyland. This is where I actually pray. Like, I actually, actually pray. And you're coming in here being like, oh, can you take another one? My chin looks fat in that one. Do you think we should be pushing tourists to be more conscientious? Or should the locals or these countries be saying, hey, this is what you are allowed or not allowed to do when you come to our country, and this is how it should or shouldn't be?
Rajan Deta
Well, I think that there are two sides to this. The first one is what you said. Yes, quite. We have personal responsibility. But the other side of it is definitely the locals should be saying, other local government there should be saying, these are the rules. I mean, Amsterdam is eventually doing that now. So don't come here, you Brits on stag nights and do what you do. Don't come here. That's it. I think there's other things that local authorities can do, like stopping cars from coming in to city centers, reduce parking, use much more public transport so that people have to come in through with buses or trains, which is healthier for the ecosystem and everything like that. So there are methods doing. And the ultimate one is if it's actually worse for locals to live there, there's something wrong, huh?
Trevor Noah
It's a really complicated one because I don't know who the quote unquote asshole actually is.
Cristiano
Yeah, there's just this inherent tension, inherent tension in traveling that you really can't avoid because wherever you're going to is somebody's home. And homes have rules. You know, there's some homes, it's like, take your shoes off at the door. And you're like, but I don't want to take off my shoes. But they're like, no, take your shoes off at the door. And it's this delicate dance. And I don't think we've got it right, because I think the issue is that most people, the tourists, have the upper hand because they have the capital for the most part. If you can travel, it's because you have disposable income. Sure, there are people they save up for a long time, but most people are pretty affluent. They've got a lot of money and they want to throw it around. You know, I'm myself like, I'm like, I want to buy this bag in Paris, even though there's a store down the road in la. But you're like, no, I want the experience of, like, a Parisian.
Trevor Noah
Oh, you're a menace.
Cristiano
A Parisian sales associate who's going to be rude to me. However, I bought this bag at the original store, right? So tourists, we come with a certain entitlement attitude and amount of money. And I don't see most tourists bending and being like, oh, we're gonna modify ourselves to the local rules, because that's not what you go away for, is it?
Trevor Noah
Maybe. Okay, maybe. Maybe I have a pitch. Cause, you know, Christiana had this on one of our previous episodes. It was like, we have these fun episodes, if I Ruled the World. And it's really just, like, thought experiments. And Christiana's one was, which was unanimously voted on, which never happens. Everyone agreed with her. And the idea was, everyone should have to travel. It's mandatory. Your governments sponsor it all around the world. It's, like, free. You have to go somewhere. And the reason behind it was, if you don't travel, you will always have a limited view of the world. And it's like, you know, then how do we find that balance? Because on the one hand, we're saying to people, hey, travel. Don't be ignorant. Go and see another way of living. And then when you get there, those people are like, go back to where you came from. Leave us alone. We don't see our way of living. It's like, so how do we. How do we balance that?
Rajan Deta
I would say. I would say try and be a conscious traveler. Act like somebody. You would act like in your own personal space with your friends and your neighborhood.
Trevor Noah
But I would. I would actually argue what you're saying might actually be the problem. I would argue the problem in Amsterdam is the fact that the English tourists who come there are acting English. And I mean this truly. Like, I think people are going to places, being themselves. We were taught the opposite thing. And that is when you go to somebody's house, you do whatever they're doing. Like, I grew up in a Christian family, but whenever I'd go visit my friend's house and they were Muslim or they were Hindu or they were Buddhist or whatever it was, my mom would say to me, when they pray, you put your head down and you pray with them. And I was like, but, mom, we hate Buddhists. And she'd be like, but you're in their house and they're praying. And she'd go like, this is not the time for that. You respect their culture. And if they pray like this, you pray. And when they burn incense, you also going to Burn incense with them. And I was like, but, mom, we are. We are in an existential war against these people. The Lord has commanded us. I was very religious when I was young. I was like. I was like, we're going to. I was like, we're going to ride the chariots of Jericho and burn everybody else who's not Christian. But my mom, despite being as religious as I was at this time, my mother would say to me, no, when you go there, you are in somebody else's house. Your job is to. Is to, you know, is to adapt as quickly as possible. And so I wonder if the solution is the other way around, is to say to people, maybe, you know, like, you do driving tests, maybe you should have to do tourist tests before you travel. So you go, I'm traveling to Japan. And then they go, before you come to Japan, here's a little test you have to perform. If you are in a restaurant and your friend tells you something funny, do you A, laugh? Do you B, laugh and then say something back? Do you see. Nod your head silently and ignore it? Or do you d. Not go to a restaurant with a friend? You should travel everywhere alone because it's rude to be with other people in a restaurant because it makes more noise. And then if you pick D or C, the Japanese are like, okay, you can come in, because we don't want people laughing in restaurants. We don't want people being loud in restaurants. So please, you know what I mean? Maybe that's the solution. We test people before they go to countries. And the country, you have to assimilate to what the country wants before you're allowed to be a tourist there.
Rajan Deta
Do you know what? There is a country a little bit like that which is Bhutan.
Cristiano
Trevor loves Bhutan.
Trevor Noah
I've been to Bhutan.
Rajan Deta
Tell me, isn't there an element there of respecting local traditions?
Trevor Noah
So, yeah, so you see, Bhutan is one of the more interesting examples in the world because Bhutan is a country that exists in. In one of the most precarious positions, right? You have a country that witnessed, like, every country around it sort of get taken over by a larger power. And Bhutan exists in the space where it's like, we want to remain Bhutan. They've said, look, we understand that there are many benefits to tourism. We understand that there are many benefits to globalization and expanding. But they said, but also we understand that this tap that you open of tourism is very difficult to close once it's open. And so what we're going to do is we're slowly going to open the tap and start with a drop, go to a drizzle, and then see where we go from there before this thing just turns into a fire hose. And so it means you have a country that's, like, trapped in time, which ironically makes it the darling of many people who go there, you know, especially white people. White people love that shit. Let me tell you something. Now, white people are like, oh, my God, I wish everywhere was like this.
Rajan Deta
But what also happens in that scenario is that the reason those Westerners, by the way, partly love Bhutan is because it's exclusive. It's like they're special. They're different as well to go there. They can afford the quite expensive taxis to go there. Not many other people go there.
Trevor Noah
And in their defense, I'm not even saying they're assholes. The thing that they're appreciating is the very same thing that many Bhutanese people wish to move on from. The people of Bhutan are like, yeah, but I wish there was a mall. So I think there's like a. You know, there's a tough balance there in, like, how do you lock it down? Because I think it's a lot harder for a place like Bhutan, you know, to recover from what happens in Barcelona. Barcelona's, you know, they're. Barcelona, it's what, 12% of their GDP, you know, so Barcelona can fight against tourism and be like, ah, we'll figure this thing out. But if a place like Bhutan lets everybody in, their GDP can quickly become all tourism. And then they may be, like, addicted to the. You know, to the drug that they've taken a sip of. We'll be right back. This episode is brought to you by Nordstrom Rack. Just in and so good. Thousands of new winter deals are at Nordstrom Rack stores now. Save up to 60% on Sam Edelman, Sorel Free People, Cole Haan and more. Cold weather finds great brands, great prices. That's why you rack. This episode is brought to you by Brooklinen. So as you start getting ready for friends and family visiting, maybe you should be thinking about giving your guest room a little upgrade. Personally, I've been using Brooklinen for a while now, and I'll tell you, these sheets are made to be lived in. They're soft, durable.
Cristiano
Ooh.
Trevor Noah
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Cristiano
I believe in the right to travel. I believe we're global citizens. This is where I become a bit, oh, goodness.
Trevor Noah
Oh goodness, here we go.
Cristiano
I really do believe in that thing about, I wish every citizen of the world had the opportunity and was funded by their government to go somewhere else. Because it just also means you look at home differently.
Trevor Noah
Yes, but I'm saying, should you have the right to go everywhere?
Cristiano
Yeah, but my view is that, like, why I'm a product of colonization, right? And I'm just like, so now we're.
Trevor Noah
Saying the worst kind of travel. The worst kind of travel. That was the original over tourism where they really took it too far.
Cristiano
I think starting with Barcelona was crazy because I'm like, look, a lot of people speak Spanish that shouldn't be speaking Spanish. And it's because of a certain type of over tourism and overstaying. You're welcome. But like, my view, honestly is that I think traveling is a riot in a world where we are so close up and borders have become so fraught and people are at war with each other for different reasons. I do think that there is even like a spiritual pursuit of travel. Like, I think it makes the spirit better. And I think that should be. Anything that makes humans better should be a right, in my opinion.
Rajan Deta
I mean, I think the issue is that there's this fine line between the right to roam, if you like, the right to travel freely, as we all should be able to. But compared to a right to a holiday or a right to go somewhere, is that the same as the right to shelter, the right to water, the right to, you know, whatever. It's not on the same scale, is it? It's different.
Cristiano
No, I think, yeah, it's kind of like, you know, Maslow's hierarchy. It's somewhere like, it's very high brow and up on the top. But I honestly think travel has been the thing that has made my life so much better. And I do think it make other people's. Even if it's like, you go to another country and you're like, my home is the best place on earth, I'm never leaving again, I think that's a valuable thing to experience.
Rajan Deta
I think for most people and most travelers, it's an issue of literally, I can get to Paris, I can get to Venice and Barcelona. I can see the things I want to see and they will just go there in herds. As Trevor was saying earlier, it's mass tourism. Don't forget people in Barcelona that thousands are being. And all these places are being disgorged from cruise liners coming into the city, all going to see Ramblas or Sagrada Familia or whatever it is. They will go to the places that's the most obvious. So it's the Anthony Bourdain, trendy cool types who want to see the other bits. They may set a fashion which in 10, 20 years may lead to more people going to somewhere. But I think on the whole, you know, we may laugh at them, but they are doing a good thing because they're doing what's called dispersal. They're spreading people out and taking minority.
Cristiano
They're the minority. Like the hipsters. Backpackers.
Rajan Deta
Backpackers. By the way, I'm a big fan of. There's this whole saying in the new thing is value, not volume. A lot of the money that backpackers spend goes into the local economy because they use the smaller shops. They don't buy and spend stay in big hotels.
Trevor Noah
Yeah, they use like the laundry around the corner.
Cristiano
They go to a local yarn store.
Rajan Deta
Exactly, absolutely. And they travel by public transport quite a lot as well, which is also healthier for the local environment. So, yeah, it's a quandary about how you traffic this, how you try and guide people to certain places.
Trevor Noah
Okay, I have a pitch. I have a pitch. And Rajan, I want to see if you like this because you are learned and you are fair, unlike myself. What about this for a pitch? Why don't we make it a lottery system worldwide and not everybody can go to the country they want to go to. It's like ranked choice voting. So you're going to put all the countries you want to go to, it's going to put you into a system and then it'll be like, yep, you have been given access to Japan. Oh, actually, no, you, sorry, you haven't been successful for Japan. You can visit Rwanda or, nope, you didn't get Rwanda. You can't see the guerrillas. You're gonna get access to, you know what I mean? Like Mauritius, the Maldives. Because then it'll alleviate everyone going to the same place at the same time. And you go. Everyone in the world has to have travel visas, but it's a lottery system and we basically like spread the people out randomly and like, you know what I mean? Yeah, what about that?
Rajan Deta
80% of people go to only 10% of the world's destinations. So that's. That would change that for a start off. The other thing is there are a few of us, and that probably includes us three who are traveling way more than your average person in the world. Don't forget, half the world at least has never been outside their country.
Trevor Noah
Here's two things to that. One, I asked once on a flight, I was really annoyed and I asked the flight attendant this very nicely though. I said to them, I was like, hey, don't you think it's time that we retire the safety briefing? I think people know how to fasten seat belts now and I think everybody knows how the masks work and like, let's this, we don't need this thing. And she said something to me that was fascinating, which was true. She said, actually, you'll be shocked to find that most people who are traveling, especially on international flights, have not flown before or are flying for the first time. Like, you'll be shocked at how many of those people are actually experiencing this thing, you know, in a novel way. But the second thing, this is just a fun fact. As an aside, the 10, 20% rule applies to everything. I don't know if you know this. So the same way you go like travel, let's say 10% of the people or 20% of the people are responsible for like 70, 80% of the travel. It's the same for ice cream. It's the same for candy, it's the same for clothing. No, I'm being serious. It's exactly the same. 20%, 80% of the ice cream in the world is purchased by 20% of the people. 80% of the fashion in the world is purchased by 20% of the people. 80. It's a, it's a really Weird rule. But like people over buy they over like you will be shocked if you like anything and you buy a lot of it. You are part of the reason the industry like still exists. Everyone else just samples it. So I guess tourism is the same now.
Cristiano
This makes me side with the people in Barcelona who were doing the booing because it's just like these are people that travel everywhere and make everywhere bad. So maybe you should like spray them with water pistols. It's like, oh, now it's like, oh, it's a privileged elite. Right. It's not somebody that that's the first time ever they've got on a plane or been able to visit Barcelona. This is probably someone that's been to Madrid, who's been to London, who's been to Hong Kong, who's been to Tokyo. This is what they do. So yeah, let's, let's spread that waterproof.
Rajan Deta
Also your way, Trevor, actually is a lot fairer in the sense that as well is that because otherwise what we're going to have is basically people are going to be outpriced. In other words, only the very rich will be go to certain places.
Trevor Noah
Yeah.
Rajan Deta
And this avoids that issue. I totally agree with you in that sense. Yeah. It's a great idea.
Trevor Noah
I like this idea. We just start a world lottery. And you know what? I think my idea would work. And you know, ironically, what will be the downfall is there's going to be one country that doesn't want to participate because they're going to get greedy and they won't be part of the lottery and they'll want more and they'll get more people because they won't be part of it. And then other countries will back out and then we'll be back to Barcelona being overcrowded.
Cristiano
And Trevor, this is the difference between a South African and Nigerian. Because my mind went to no, you bribe till with the place that you.
Trevor Noah
Won on the lottery.
Cristiano
I was like, that's going to be the problem. People bribing so they get bun instead of Rwanda.
Trevor Noah
Oh, wow. Oh, wow. Well, Rajan, thank you so much, man. I really, really appreciate it.
Rajan Deta
Absolutely.
Trevor Noah
Pleasure. Thank you so much for joining us.
Rajan Deta
Lovely talking to you both.
Cristiano
Thank you. Rajan.
Trevor Noah
What now with Trevor Noah is produced by Spotify Studios in partnership with Day Zero Productions. The show is executive produced by Trevor Noah, Sanaz Yamin and Jody Avigan. Our senior producer is Jess Hackl. Claire Slaughter is our producer. Music, mixing and mastering by Hannes Brown. Thank you so much for listening. Join me next Thursday for another episode of what now?
What Now? with Trevor Noah: Episode Summary
Episode Title: Revenge of the Tourists with Rajan Datar
Release Date: September 19, 2024
In this enlightening episode of What Now? with Trevor Noah, host Trevor Noah delves deep into the pervasive issue of over-tourism, exploring its multifaceted impacts on global destinations. Joined by co-host Cristiano and esteemed tourism expert Rajan Datar, the conversation unpacks the complexities of modern tourism, its economic ramifications, and potential pathways to sustainable travel.
Trevor Noah kicks off the episode with light-hearted banter about travel discomforts, quickly transitioning to the broader topic of tourism's current state. He remarks, “The summer is over. People are finally like calming down. Reality is coming back,” setting the stage for a discussion on how tourism dynamics are shifting globally (04:23).
The conversation highlights a global trend where cities worldwide are grappling with an influx of tourists. Trevor cites Barcelona as a prime example, describing how the city has responded to mass tourism with “what you can only describe as the most vicious, terrible, and yet funny protest ever” (06:32). This surge has led local residents to vehemently call for a reduction in tourist numbers, encapsulating sentiments like, “We’re done, we’re sick of tourism. We don’t want this anymore” (06:43).
Introducing Rajan Datar, a seasoned journalist with the BBC who specializes in tourism, Trevor underscores the importance of having a balanced perspective. Rajan brings valuable insights into how tourism affects both locals and visitors, emphasizing the need for sustainable practices within the industry.
Rajan traces the roots of over-tourism back to the 1990s, attributing its rise to factors such as low-cost airlines, internet-driven globalization, and the advent of “revenge tourism” post-COVID. He notes, “This year will be the most highest number of travelers ever in the world. The biggest year for tourism ever is this year” (16:43).
Trevor recounts the tumultuous experience in Barcelona, where tourists flooding the city led to exorbitant restaurant prices and the erosion of the city’s quaint charm. He reflects on his initial indifference: “At first I was like, you guys are ungrateful… How would I feel if I lived somewhere” (18:07).
Rajan adds, “It is about, ultimately about people, locals and tourists competing over the same resources” (18:41), highlighting the clash between economic benefits and quality of life for residents.
Similarly, Amsterdam has sought to curb tourist numbers by restricting access and implementing regulations to protect local interests. Trevor observes, “Amsterdam has said that they want to restrict how many people come to their city now” (07:13).
A critical issue discussed is the concept of economic leakage, where tourist spending doesn’t benefit the local economy due to the dominance of multinational corporations. Trevor elucidates, “The money doesn’t stay in a city… it doesn't pump up the local economy in the same way” (20:06). Rajan concurs, pointing out that only a fraction of tourist expenditure benefits locals directly.
The episode underscores the cultural dilution and displacement of residents as tourism becomes a dominant economic force. Trevor humorously yet poignantly states, “I was like, this is Austria. This is Austria, not Cleveland” (14:10), reflecting on the loss of local identity amidst tourist influx.
Despite the challenges, there are examples of well-managed tourism. Rajan cites Copenhagen's initiative to reward tourists for positive behavior, although Trevor humorously notes its nascent stage: “It's called Cope and Pay” (27:52).
Trevor praises Tokyo as a model, where the city accommodates large numbers of tourists while preserving its cultural essence: “Tokyo might be one of the best because the city is designed in such a way” (31:01).
The trio explores various strategies to mitigate over-tourism:
Conscious Travel: Encouraging travelers to engage respectfully and contribute positively to local communities. Rajan advises, “You should not look at a trip or holiday as a transaction, as a consumer transaction” (33:42).
Dispersal of Tourists: Promoting lesser-known destinations to reduce pressure on popular hotspots.
Lottery Systems: Trevor proposes a global lottery to regulate tourist entry, ensuring a more equitable distribution of visitors: “Why don't we make it a lottery system worldwide” (50:03). Rajan supports the idea, noting it could prevent rich elites from monopolizing travel opportunities.
The discussion ventures into the ethics of travel, questioning whether everyone should have the right to be a tourist. Cristiano passionately advocates for global citizenship and the transformative power of travel: “I really do believe in that thing about, I wish every citizen of the world had the opportunity” (46:41).
Rajan balances this by highlighting the fine line between the right to roam and the responsibilities that come with it: “It's not the same as the right to shelter” (47:03).
The episode concludes with a consensus on the need for a balanced approach to tourism. Successful destinations like Bhutan are recognized for their cautious and controlled tourism policies, aiming to preserve their unique cultural and natural heritage. Trevor reflects, “Bhutan is slowly going to open the tap and start with a drop” (42:05), emphasizing the importance of sustainable practices.
Cristiano and Rajan echo the sentiment, advocating for responsible tourism that respects local cultures and economies while allowing travelers to explore the world meaningfully.
Key Quotes:
Trevor Noah (06:32): “You can sleep in a chair. Buy yourself one of those like head, eye mask holder things that keeps your head up. I promise you, it's one of your best trips you've ever taken.”
Rajan Datar (10:28): “There's a kind of status thing about tourists, don't you think? We look down on other tourists, but we're different.”
Trevor Noah (16:43): “The pandemic... revenge tourism... The biggest year for tourism ever is this year.”
Cristiano (46:39): “I wish every citizen of the world had the opportunity and was funded by their government to go somewhere else.”
Rajan Datar (33:42): “You should not look at a trip or holiday as a transaction, as a consumer transaction.”
This episode of What Now? offers a comprehensive exploration of over-tourism, blending humor with profound insights. Trevor Noah, alongside Cristiano and Rajan Datar, provides listeners with a nuanced understanding of the challenges and potential solutions in the evolving landscape of global tourism.