Welcome to the What's Next! Podcast with Tiffani Bova. I'm thrilled to welcome you back to a series I did with my dear friend, Roger Martin. He's the author of the amazing book, Playing to Win. In our tenth episode, Roger Martin interviews me about my book, Growth IQ.

THIS EPISODE IS PERFECT FOR…leaders looking to accelerate growth, make better strategic choices, and connect strategy with execution.

TODAY'S MAIN MESSAGE…many organizations approach growth as if there's a single initiative that will unlock results. Roger and Tiffani challenge that idea, arguing that sustainable growth comes from understanding all of the options available and making deliberate choices about which ones to pursue. They discuss the ten growth pathways Growth IQ was built around, how leaders can combine those pathways for greater impact, and why context and sequencing matter just as much as the choices themselves.

KEY TAKEAWAYS:

Growth is rarely driven by a single initiative.
Strong strategies come from making deliberate choices.
Combining growth pathways creates greater impact than pursuing one in isolation.
Existing customers are often the biggest growth opportunity.
Sales execution and strategy must be developed together.

WHAT I LOVE MOST…Roger's reminder that you can't make decisions about categories you don't know exist. The more complete your view of the options available, the better your strategic choices become.

Running Time: 34:09

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