Three finance graduates had used data to create a business that completes the BYD experience in a restaurant

Synopsis: Every 3rd Wednesday of the month, The Straits Times examines not just vehicle prices but wider transport issues and trends connected to public and private transport.

While other car dealerships put a cafe in their showrooms, 1826’s car selling business is built into its restaurants. In this episode, two of 1826’s three founders, Davin Ongsono and Sean Tan, reveal some of the secret ingredients to the company’s ability to sell cars in Singapore.

Highlights (click/tap above):

4:00 The food and beverage part of the business gets the priority

12:00 Background of 1826’s co-founders

19:00 Disruptor to the conventional way of the food and beverage business

30:00 Playing on the unique features of the electric vehicles to spark buying interest

38:00 How BYD bids for certificates of entitlement (COEs)

47:00 Spreading the message on green mobility

Read Lee Nian Tjoe's articles: https://str.sg/wt8G

Follow Lee Nian Tjoe on LinkedIn: https://str.sg/iqkJ

Read more COE articles: https://str.sg/iGKC

Host: Lee Nian Tjoe (niantjoel@sph.com.sg)

Produced & edited by: Teo Tong Kai, Eden Soh and Chen Junyi