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Gloria Mark (attention expert, author of Attention Span and The Future of Attention Substack) challenges the reigning cultural narrative that tech giants have completely hijacked our brains. Debating those she calls "techno-determinists," Mark pushes back against the viral idea that users are merely helpless pawns to the addictive algorithms of TikTok and YouTube. While she freely acknowledges that big tech shares some of the blame, she brings a data-driven defense of human agency, showing how quickly mindless habits can form, but also how successfully they can be rewired. Rather than prescribing a hopeless path of total digital abstinence, she outlines a liberating framework of intentional reframing, showing us how to reclaim our free will and transform our devices from endless dopamine traps back into simple, purpose-driven tools

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