Selling Whiskey in a Whisky World

The boom in Bourbon and American Whiskey sales isn't just a North American phenomenon. Whisky lovers around the world are demanding Bourbon, Tennessee Whiskey, and other whiskies from legendary and new distilleries alike, as we found during The Whisky Show in London. Part of the demand is being created by the cocktail culture, as American whiskies are key to making both classic and modern cocktails, but there's also a demand for the unique flavors of American whiskies, too.