This week on the WHOOP Podcast, WHOOP Founder & CEO Will Ahmed, sits down with Samuel Ross, Global Creative Director, WHOOP x SR_A, for an exploration of design, performance, and purpose. Drawing from his formative years, creative partnership with Virgil Abloh, and work shaping some of the world’s most influential brands, Samuel reflects on how creativity, physical discipline, and narrative converge to define modern culture. Will and Samuel explore creativity, discipline, and storytelling and reveal how intentional design can shape not only products, but the way we live and perform.

(00:46) Samuel Ross: Global Creative Director, WHOOP x SR_A

(03:06) Bringing Culture To Design

(04:25) What Samuel Ross Looks For In A Brand

(06:27) Finding A Flow State Across Design Mediums

(07:32) Samuel Ross on Early Days Working with Virgil Abloh

(08:32) Approaching Mixed Media Design with Fearlessness

(09:38) Advice For Creatives: Making Creative Impact Across Industries

(11:58) How Samuel Ross Finds His Flow State

(12:59) Daily Rituals For Optimal Creative Focus

(14:33) Samuel’s Experience with WHOOP: How He Sees Performance

(18:43) Integration and Harmony Between Work and Life

(20:18) Samuel’s Definition of Success As A Creative Director