The X factor. That "je ne sais quoi". Something you can't quite put your finger on, something that's hard to describe, but that pulls you in. What exactly IS the X factor and how do we infuse our creations with it so we have more impact and efficacy as creators? Maybe you find yourself in a creative situation where you're hitting all the technical marks. Things on paper look like they should be going better than they are. Something is missing. Maybe you followed the outfit formula, but it looks a little off on you or doesn't feel quite right. Maybe you are doing everything your biz coach advises, but your numbers are staying the same. Maybe you are choreographing a dance piece and everyone is telling you this one part doesn't make sense and brings the piece down, but you can't bring yourself to cut it. This is where the X factor comes into play–time to listen to your instincts and strategically break the rules, baby!

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