Are you a physical therapist feeling the weight of daily operations and burnout? In this inspiring episode, host Will Humphreys sits down with two powerhouse leaders in physical therapy: Norene Christensen and Orit Hickman. They are a testament to the idea that you can swap burnout for boat rides and self-doubt for a CEO hat.

Join us as Norene, who owns clinics across three Wyoming counties, and Orit, who runs Pain Science Physical Therapy near Seattle, share their incredible journeys from dedicated clinicians to visionary CEOs. They discuss the unique challenges women face in leadership within the industry, the mindset shifts that unlocked their freedom, and the pivotal moments that changed everything for their businesses.

In this episode, you’ll learn:

The Freedom Mindset: Discover the critical shift from "working in the business" to "working on the business" and how this change allowed both guests to achieve unprecedented growth.
Overcoming Challenges: Hear how Norene and Orit navigated the early days of their practices, from feeling unsupported as female owners to leveraging adversity like the economic crash and the COVID-19 pandemic to fuel growth.
The Power of Delegation: Learn how both Norene and Orit built strong leadership teams, including their virtual assistants (VAs), who manage daily operations and allow them to step away and enjoy their lives.
Game-Changing Technology: Explore the tools that have saved them countless hours, including project management platforms like Asana, communication apps like Slack, and the use of AI tools like ChatGPT and Prediction Health's Sidekick for everything from note-taking to drafting policies.
Finding Your “Why”: Norene and Orit share what they do with their newfound freedom, from hiking and skiing to boating and painting, proving that a thriving business can support a fulfilling life.

This episode is a must-listen for any private practice owner looking to build a business that can run with or without them. Norene and Orit’s stories are a powerful reminder that your physical therapy license is not just a livelihood—it’s an opportunity.

Don't forget to connect with our guests:

Orit Hickman: Pain Science Physical Therapy
Norene Christensen: Four Pines Physical Therapy

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