Ep 151

What if the simplest way to support your favorite winery takes less than five minutes?

In part two of our conversation, Heather Daenitz shares how photography, storytelling, and consumer engagement can completely shift the way people experience wine. From highlighting vineyard workers to encouraging thoughtful reviews and rethinking how you shop at your local wine store, she explains how small actions like tagging a winery or naming a tasting room host can have a real impact behind the scenes.

And because we are both pregnant while recording this episode we dig into the topic of non alcoholic wine, sober curiosity, and whether still wine without alcohol can ever truly match the complexity of the original. Heather shares why Germany is ahead when it comes to non-alcoholic wine, why aromatic varieties like Riesling may be key, and what needs to change in the industry to make non-alcoholic wine better.

So if you’ve ever wondered how much power wine lovers really have and what role you play in the industry’s future, this episode will change how you see it.

Thank you to our exclusive sponsor, Last Bubbles, for sponsoring this episode. Download the Last Bubbles app or go to www.lastbubbles.com and use code CORKANDFIZZ for 10% off your order! (And be sure to sign up for their mailing list so you never miss a bottle!)

Connect with Heather:

Instagram - https://www.instagram.com/craftandcluster

The Wine Marketing Field Guide - https://www.winemarketingfieldguide.com/

Pour Memories Podcast - https://www.pourmemories.com/

Episode Highlights:

Why reviews matter more than you think
How tagging wineries helps them grow
The role of user generated content
The truth about non alcoholic wine
Why Germany is ahead in NA (non-alcoholic) wine production
Aromatic grapes and NA potential
Supporting sober curious consumers
How to shop smarter at wine stores

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Don't Forget to Download my Free Wine Tasting Guide! - https://www.corkandfizz.com/free-wine-tasting-guide

Connect with me:
Cork and Fizz - https://www.corkandfizz.com/
Instagram - https://www.instagram.com/corkandfizz/
Facebook - https://www.facebook.com/corkandfizz/
Email - hailey@corkandfizz.com