Y'all ever look around at your practice and realize you're doing something just because "that's how everyone else does it"… but deep down, it's not really working?

In this episode, I'm sitting down with Zack Ufland to talk through five things practice owners might need to stop doing. And I'll be honest, some of these might ruffle a few feathers.

We're talking about things like offering free consults, giving too much grace with cancellations, trying to do everything yourself, and more. These are habits a lot of us pick up along the way without ever really questioning them.

What I love about this conversation is that it's not about shame or judgment. It's about getting honest. Are you making decisions from fear, or from what actually supports the kind of practice you're trying to build?

We also get into the reality that not everything is black and white. What makes sense in one season of your business might not make sense in another. But if you've been feeling stretched thin, second-guessing your systems, or wondering why things aren't clicking the way you hoped, this episode is for you.

Sometimes the most helpful thing you can do is take a step back and ask, "Is this actually serving me… or is it just what I've always done?"

08:03 Stop Offering Free 15-Minute Consultations 13:35 Stop Giving "Grace" for Missed Appointments 18:02 Stop Relying on a DIY Website That Undersells Your Practice 24:48 Stop Saying Yes to Clients Who Aren't a Good Fit 28:46 Stop Doing Everything Yourself Just to Save Money

Sponsor Wise Practice Summit 2026

If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling.

Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1.

You don't have to figure this out alone.

Meet Zack Ufland, LMFT

Zack Ufland is a private practice owner, consultant, and leader who is passionate about helping therapists build sustainable, thriving practices. After transitioning out of agency work, Zack successfully built a private pay practice—Paradigm Therapy in Raleigh, North Carolina—and later expanded into a group practice alongside his wife. He's known for his focus on creating strong systems, healthy boundaries, and a positive team culture that actually supports both clinicians and clients. Today, Zack helps practice owners grow with intention so their business can support the life they truly want, and he also serves as a consultant with Wise Practice Consulting.

Zack's Resources

Private Practice Start-Up Checklist

Website

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The Hard Truth: 5 Things Practice Owners Shouldn't Be Doing with Zack Ufland | WP 180