If marketing your practice feels uncomfortable, you're not alone.

Y'all, most of us didn't get trained in this. We thought we'd be sitting with clients… not figuring out websites, messaging, and how to get found.

In this episode, I'm talking with Bianca Hughes about how to market your practice in a way that actually feels natural and not salesy. We get into why therapists avoid marketing, how imposter syndrome shows up, and what really helps clients find you.

Here's the big takeaway. Marketing isn't about performing. It's about being clear on who you help and being yourself.

Because the right clients are already looking. They just need to be able to find you.

9:46 Why Therapists Avoid Marketing (And Feel So Awkward Doing It) 12:16 The Confidence Shift That Changes Everything 16:37 The Messaging Mistake Keeping Clients From Finding You 19:00 Why Your Website Isn't Converting (And What to Say Instead) 22:32 The "Secret" to Marketing That Actually Works 26:07 Should You Market Yourself as a Christian Therapist? 28:41 What If Clients Are Already Looking for YOU?

Sponsor Wise Practice Summit 2026

If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling.

Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1.

You don't have to figure this out alone.

Meet Bianca Hughes, LPC

Bianca Hughes is a compassionate therapist whose heart-work breaks down barriers in mental health, guiding high achievers from the prison of perfectionism toward authentic self-discovery and profound inner peace. Through her powerful speaking, she touches lives by illuminating the path to freedom from perfectionism, creating transformative experiences that ripple through organizations and individuals alike. With genuine care, she leads the Soulful Clinician Collective, a mentorship community for new and early-career therapists navigating what's next in their careers, providing real guidance and actionable steps to build financially sustainable careers without the burnout, gatekeeping or the 'therapists can't make money' narrative.

Bianca's Resources

Website Instagram LinkedIn Threads Facebook Discover Your Therapist Superpower Quiz Soulful Clinician Collective | Free 7-day Trial Mind the Gap: 10 Lessons Every New Therapist Needs

Links and Resources

Get my book, The Practice of Becoming

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The Secret to Marketing Without Feeling Salesy with Bianca Hughes | WP 181