Podcast
Woman Owned: The Growth Podcast for Women Entrepreneurs
Hosted by Eleanor Beaton · EN
Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
38episodes
Episodes
Newest firstAll episodes
The Cost of Capital Conservatism: Capital Is a Verb (Part 1)
2w ago00:17:43Tap to summarizeAre you holding onto capital too tightly in your business? What if your reluctance to deploy resources is quietly slowing your growth and limiting your ability to scale? In this episode, Eleanor explores the hidden cost of capital conservatism and why capital isn't just money - it's a verb that needs to be put into action to create real leverage. She breaks down the difference between hoarding resources and strategically deploying them to maximize growth. Watch the full video here: https://youtu.be/feWZG97Q13A Get full show notes and more information here: https://safimedia.co/WO108 Follow Eleanor on LinkedIn and Instagram here: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/
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The Difference Between Expansion and Curation
3w ago00:10:19Tap to summarizeHave you ever felt like your business is growing, but somehow the quality, profitability, or true value seems to be slipping? What if the secret to sustainable growth isn't adding more, but knowing what to subtract? In this episode, Eleanor dives into the subtle but powerful difference between expansion and curation, and why focusing on what to let go of is the key to building an enterprise that's both profitable and resilient. Watch the full video here: https://youtu.be/FEbA89zn1CM Get full show notes and more information here: https://safimedia.co/WO107 Follow Eleanor on LinkedIn and Instagram here: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/
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Inherited Ambition VS Sophisticated Ambition
4w ago00:21:08Tap to summarizeAre you building the business you truly intend, or just a version of success shaped by inherited expectations? Many women founders step into entrepreneurship with immense capability, only to find themselves trapped by patterns of ambition absorbed from corporate culture or societal norms. The result? A relentless pursuit of growth that drains freedom, energy, and focus, without creating the optionality and value they envisioned. In this episode, Eleanor explores the difference between inherited ambition, the drive to always grow bigger and chase external metrics, and sophisticated ambition, which aligns with your personal vision, values, and the purposeful architecture of your business. Drawing on real-world examples and research, she explains why inherited ambition often leads to burnout, depleted teams, and misaligned work, and how sophisticated ambition can create a business that is sustainable, aligned, and valuable. Watch the full video here: https://youtu.be/kgNmr8Y2wvA Get full show notes and more information here: https://safimedia.co/WO106 Follow Eleanor on LinkedIn and Instagram here: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/
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Billion-Dollar Execution with Liz Elting
Jun 1600:36:28Tap to summarizeHow does a founder turn an idea into a billion-dollar business without burning out or losing control? What separates leaders who create lasting enterprise value from those who plateau despite working hard? Liz Elting, Founder and CEO of The Elizabeth Elting Foundation, is a New York-based entrepreneur, business leader, bestselling author, linguaphile, philanthropist, feminist, and mother. She is recognized as one of the most successful self-made women in the world and is celebrated for her work to tackle systemic barriers to success and equality and develop the next generation of women business leaders. In this episode, Eleanor sits down with Liz to unpack the mindset, systems, and execution strategies required to scale a business to extraordinary heights. Liz shares her firsthand experience navigating rapid growth, managing complex teams, and building systems that sustain massive enterprise value. From hiring decisions to structuring operations, Liz provides insights into how the right approach can turn ambitious growth into durable, high-value outcomes. Watch the full video here: https://youtu.be/jn-7fXiKrAY Get full show notes and more information here: https://safimedia.co/WO105 Follow Eleanor on LinkedIn and Instagram here: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/
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The 7-Figure Authority, 6-Figure Monetization TRAP
Jun 900:21:05Tap to summarizeHave you ever wondered why some founders can have undeniable authority and skill, yet still struggle to translate that into real wealth for themselves? What if the gap isn't about effort, expertise, or even pricing… but about the architecture of the business itself? In this episode, Eleanor dives into the concept of seven-figure authority paired with six-figure monetization architecture. She breaks down why positioning alone doesn't guarantee income, how the market can pull your business downward if you're attracting lower-value buyers, and why solving smaller problems - even exceptionally well - limits both revenue and enterprise value. Watch the full video here: https://youtu.be/IVq0Y5keBrk Get full show notes and more information here: https://safimedia.co/WO104 Follow Eleanor on LinkedIn and Instagram here: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/
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7-Figure Authority in a Mid-Market Position: The Costly Gap in Your Business
Jun 200:23:44Tap to summarizeWhat if the reason your business feels harder than it should isn't because you need more clients, more marketing, or more discipline, but because you are operating far below your natural altitude? Many highly capable women founders have built businesses that look successful on paper, yet still feel exhausting to run. The question is: are you tolerating a market position that is two or three levels below where you, your team, and your expertise actually belong? In this episode, Eleanor explores the costly gap between authority and market position. She explains why so many women with what she calls 7-figure authority continue to operate in mid-market positions that suppress pricing, strain profitability, and attract buyers who cannot fully absorb the value they provide. She also shares the framework she uses to help founders reposition their companies, close the gap between authority and market perception, and build businesses that create greater wealth, leverage, and enterprise value. Watch the full video here: https://youtu.be/XqSXxj-RhGI Get full show notes and more information here: https://safimedia.co/WO103 Follow Eleanor on LinkedIn and Instagram here: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/
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The Great Re-Sort: Why Brilliant Women Founders Keep Landing in the Cheap Pile
May 2600:13:57Tap to summarizeWhat happens when brilliant women founders keep getting sorted into the "cheap pile" despite delivering exceptional work? Why are experienced operators with strong reputations suddenly being compared on price, pressured to justify their fees, and working harder than ever to maintain growth? In this episode, Eleanor breaks down what she calls The Great Re-Sort, the market shift that is quietly dividing expertise businesses into two categories: strategic partners and service providers. Join Eleanor this week as she explains why this shift has accelerated in the AI era, the difference between being hired for execution versus being brought in upstream as a trusted strategic partner, and why many women founders are already operating at a strategic level while still being positioned and compensated like interchangeable service providers. Eleanor also shares why this is not a confidence problem or a visibility problem, but a positioning problem, and what founders must do to intentionally reposition themselves into the strategic partner category where durability, premium pricing, and long-term business value are created. Join The Million-Dollar Revenue Architecture Working session here: https://safimedia.co/milliondollar Watch the full video here: https://youtu.be/IzVn1mklMDo Get full show notes and more information here: https://safimedia.co/WO102
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The $10.2 Trillion Question: Inside the WIN Challenge with Clare Bresnahan English
May 1900:38:17Tap to summarizeDid you know that if women-led businesses earned revenue on par with those led by men, we could see a $10.2 trillion economic boost in the U.S. alone? This is the $10.2 trillion question, and it's one that's been studied by the OECD and other organizations for years. But what's holding us back? This episode dives into the WIN Challenge, a $60 million initiative designed to tackle structural barriers for women in the workplace, AI economy, and beyond. Led by Clare Bresnahan English, the WIN Challenge is a bold step to accelerate women's participation in the economy and break the cycles of underfunding and mispricing women's economic contributions. Tune in this week as Clare walks you through the goals of the initiative, the challenges women face, and how the WIN Challenge is investing in solutions that will drive real, lasting change. You'll learn about the key areas of focus in the WIN Challenge, including workplace culture, AI, and narrative change, and how these areas are the foundation for creating a more equitable and prosperous future for women. Grab your Sales Architecture Diagnostic here: https://safimedia.co/sales Watch the full video here: https://youtu.be/bPZrcF6sT-U Get full show notes and more information here: https://safimedia.co/WO101 Check out the WIN Challenge: https://www.winchallenge.org/
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Scaling to $10M ARR: The Power of a Distinctive Voice and Market-Driven Thesis feat. Cheryl Kellond
May 1200:36:19Tap to summarizeWhat actually gets a company from early traction to $10M ARR and beyond? Is it better systems, more capital, stronger operations… or is there something deeper that creates the compounding force behind real scale? In this episode, Eleanor sits down with the founder and CEO of Play Money, Cheryl Kellond, to unpack the real architecture behind scaling. Cheryl shares the behind-the-scenes realities of scaling to $10M ARR, including the founder-led sales grind, the painful operational lessons, and the critical inflection point where founder-driven growth must evolve into scalable systems. Together, they explore why a distinctive voice, thesis development, trust-building, and market-driven positioning are increasingly becoming some of the most valuable compounding assets a founder can build. Grab your Sales Architecture Diagnostic here: https://safimedia.co/sales Watch the full video here: https://youtu.be/yjNCLm-fNwg Get full show notes and more information here: https://safimedia.co/WO100
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Why Doing Everything Right STILL Doesn't Create a Valuable Business
May 500:08:29Tap to summarizeYou're disciplined, consistent, and executing all the right strategies… so why does your business still feel heavier than it should? Why does growth feel slower, more exhausting, and still deeply dependent on you? If you've ever wondered why doing everything "right" isn't creating the kind of business value you expected, this episode will fundamentally change how you think about growth. In this episode, Eleanor unpacks the effort trap that keeps so many women founders overworking without building true enterprise value. While many businesses are structured to generate short-term revenue or activity, truly valuable businesses are built on architecture that turns effort into compounding growth, long-term leverage, and founder freedom. Tune in this week to learn the crucial difference between simply working hard and building something that becomes increasingly valuable over time. Eleanor breaks down why women-led businesses are often under-architected, how missing structural systems can limit enterprise value, and what it really takes to create a business that compounds growth instead of just generating more work. Grab your Sales Architecture Diagnostic here: https://safimedia.co/sales Watch the full video here: https://youtu.be/WXn41DOJzkk Get full show notes and more information here: https://safimedia.co/WO99
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