Did you know that if women-led businesses earned revenue on par with those led by men, we could see a $10.2 trillion economic boost in the U.S. alone? This is the $10.2 trillion question, and it's one that's been studied by the OECD and other organizations for years. But what's holding us back?

This episode dives into the WIN Challenge, a $60 million initiative designed to tackle structural barriers for women in the workplace, AI economy, and beyond. Led by Clare Bresnahan English, the WIN Challenge is a bold step to accelerate women's participation in the economy and break the cycles of underfunding and mispricing women's economic contributions.

Tune in this week as Clare walks you through the goals of the initiative, the challenges women face, and how the WIN Challenge is investing in solutions that will drive real, lasting change. You'll learn about the key areas of focus in the WIN Challenge, including workplace culture, AI, and narrative change, and how these areas are the foundation for creating a more equitable and prosperous future for women.

Grab your Sales Architecture Diagnostic here: https://safimedia.co/sales

Watch the full video here: https://youtu.be/bPZrcF6sT-U

Get full show notes and more information here: https://safimedia.co/WO101

Check out the WIN Challenge: https://www.winchallenge.org/