Podcast
Women in The Coaching Arena
Hosted by Joanna Lott · EN
Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.
In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you.
You have a gift that needs to be shared and Joanna is here to help you do it.
31episodes
Episodes
Newest firstAll episodes
170 | From “Nice to Have” to “Must Have” Coaching Offers
1w ago00:06:26Tap to summarizeHave you ever had someone tell you your coaching offer sounds “really great”… and then completely disappear?In today’s episode, Joanna shares one of the biggest reasons coaching offers struggle to convert and why being “valuable” alone often isn’t enough.Timestamps 00:00 - Nice to Have vs Must Have 01:02 - Why Interest Isn’t Action 02:01 - The Urgency Problem 02:45 - Specificity Changes Everything 03:10 - Problems People Will Pay to Solve 04:02 - The Cost of Staying Stuck 04:40 - Ellie’s Niche Shift“People don’t buy what sounds useful one day. They buy what feels important right now.” - Jo LottWhen your offer speaks to the right person, at the right stage, with the right problem, selling becomes far easier. Useful LinksLearn about The Business of Coaching programmeDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026Signature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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169 | From sporadic sessions to secure, high-value clients - Kiran Goodman
2w ago00:25:10Tap to summarizeJoanna shares a powerful conversation with Kiran, a coach who went from sporadic one-off sessions and self-doubt to securing corporate contracts, high-value coaching clients, and building real confidence in her business.If you’ve qualified as a coach but still feel unclear about how to build a steady business, this conversation will help you feel both understood and hopeful. It’s especially valuable if you’re tired of trying to piece everything together alone and want to hear what sustainable progress actually looks like.Timestamps00:00 - From self-doubt to possibility03:45 - The investment fear05:30 - Shiny objects and avoidance07:20 - Learning to be visible09:05 - The power of accountability11:00 - The sales sprint breakthrough13:10 - Keeping the lights on17:15 - Building confidence through actionThis episode is a reminder that confidence often comes after action, not before it. The turning point wasn’t perfection. It was deciding to stop waiting and start showing up consistently.Check out Kiran's websiteConnect with Kiran on LinkedinUseful LinksDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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168 | How to Get Coaching Clients Without Social Media
3w ago00:09:35Tap to summarizeJoanna shares a clear and practical approach to building a coaching business without relying on social media, focusing on visibility, trust, and meaningful conversations. She walks through the routes that actually lead to clients - from your existing network and speaking opportunities to partnerships, long-form content, and email, so you can grow your business in a way that feels more sustainable and aligned.Timestamps[01:00] Visibility, trust, conversations[02:00] Start with your existing network[03:00] Relationships and referrals[04:00] Speaking builds trust faster[05:00] Partnerships that work[06:00] Long-form content that lasts[07:00] Email and staying top of mindThis episode will be valuable for coaches who feel drained by social media or aren’t seeing results, because it shows a clearer, more sustainable way to build trust and attract clients.If social media isn’t your path, your business can still grow - as long as you choose where and how you’ll be visible, and commit to it consistently.Useful LinksJoin the Dare Greatly Event waitlistDownload the Free Digital version of Coaches' Planner (NEW edition 2026)The Coaches’ Planner 2026: Weekly Planner, Goal Tracker, and Business Growth System (Print Edition on Amazon)Learn about The Business of Coaching programmeSignature Solution CourseFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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167 | Why You Feel Stuck in Your Coaching Business (And How to Move Forward)
Apr 3000:12:34Tap to summarizeHave you ever noticed that the more you think about your business, the harder it feels to move? This episode explores the moment many coaches reach where reflection turns into hesitation. Joanna breaks down why staying in your head isn’t neutral. It slowly erodes confidence, energy, and income. She shares the shift that changes everything: moving from overthinking into decision-making, even when it feels uncomfortable.Timestamps[00:01:00] The cost of staying stuck[00:02:00] Why decisions create clarity[00:03:00] Progress over perfection[00:04:00] Designing a business around your life[00:06:00] Why action unlocks clarity[00:09:00] Decisions aren’t foreverMomentum in your coaching business doesn’t come from finding the perfect answer — it comes from choosing a direction and being willing to move.Make one decision today that you’ve been postponing, and take the smallest step to act on it.Useful LinksJoin the Dare Greatly Event waitlistDownload The 12 Ways to Get Clients NowLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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166 | How to Get Coaching Clients (Simple Strategy)
Apr 2300:20:44Tap to summarizeIf you’re a qualified coach and clients aren’t coming in consistently, where does your mind go first? Do you assume something is wrong… or that something is missing? Today, Joanna shared a simpler truth: most coaches aren’t struggling because they lack skill, but because the actions that bring clients require courage, not complexity.This episode is for qualified coaches who know they’re good at what they do but aren’t yet seeing consistent clients, and want a grounded, practical way to change that.Timestamps[00:00] The real reason clients aren’t coming[02:00] Why growth is slower than you expect[03:00] Hiding behind “busy work”[05:00] Clarity that makes people refer you[07:00] The power of uncomfortable action[10:00] Recognition and trust over time[13:00] Conversations that lead to clients“Coaching businesses grow through uncomfortable actions repeated consistently over time.” - Jo LottSend the message, start the conversation, share your work - not when it feels easy, but because it matters.Useful LinksDownload the Free Digital version of Coaches' Planner - NEW edition 2026Learn about The Business of Coaching programmeSignature Solution CourseFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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165 | Starting a Coaching Business? Do This First (5 Steps That Actually Work)
Apr 1600:15:38Tap to summarizeWhat would I actually do if I had to start again with no audience, no clients, and no reputation? In this episode, I share the five things I’d focus on immediately – the simple steps that genuinely lead to clients, even if they’re the ones most often avoided.Timestamps[00:00:00] Start Again[00:01:00] Busy vs Progress[00:02:00] Clear Problem[00:03:00] Simple Offer[00:05:00] Real Conversations[00:08:00] Proof First[00:10:00] One PlatformEverything in this episode comes back to focusing on what actually moves your business forward, rather than what simply feels productive.Start one conversation today, not when everything is ready, but now.Useful LinksThe Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST) Download the Free Digital version of Coaches' Planner (NEW edition 2026)Learn about The Business of Coaching programmeSignature Solution CourseFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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164 | Why Your Coaching Offer Isn’t Selling (And How to Fix It)
Apr 900:11:18Tap to summarizeJoanna shared today that many coaches aren’t struggling because they lack skill… but because what they’re selling isn’t clear enough to buy. If someone landed on your offer right now, would they instantly recognise themselves in it, or would they need to work it out? Joanna walks through why offers often fall flat and how to turn what you do into something people can clearly understand, connect with, and say yes to.Timestamps: 00:00 – The real problem00:01 – Format vs outcome00:02 – Selling the transition00:03 – Why structure matters00:05 – Simple offers win00:06 – Let your offer evolve00:08 – Designing around your life“People don’t buy coaching because of the format. They buy because they want something in their life to change.” - Jo LottTake one offer you have right now and rewrite it so someone can see the before, the after, and the journey in one sentence.Useful LinksThe Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST) Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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163 | How to Choose Your Coaching Niche
Apr 200:13:10Tap to summarizeHow many times have you told yourself you just need to “figure out your niche” before you can move forward? Joanna shares why this question keeps coaches stuck and why the answer is usually far simpler than you think. If you’ve been overthinking your niche, this episode will help you move forward with clarity and confidence.Timestamps[00:00] The niche question coaches keep asking[01:00] Why most niche statements don’t work[02:00] The memory test for a strong niche[03:00] Where your niche actually comes from[05:00] Turning vague ideas into real problems[06:30] The fear of choosing wrong[09:00] Building a niche that fits your life“Clarity comes from taking action, not from rewriting your niche statement over and over again.” - Jo LottChoosing your niche isn’t about getting it perfect. It’s about getting started and letting clarity build through real experience.Say your niche out loud today and take one step to share it, even if it’s not perfect yet.Useful LinksThe Clear YES workshopLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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162 | The Hidden Work Behind a Fully Booked Coaching Diary.
Mar 2600:10:49Tap to summarizeThe more you understand the hidden work behind a coaching business, the easier it becomes to stay consistent long enough to see the results. In this episode, Joanna shares the part of building a coaching business that rarely gets talked about: the time, energy, and consistency required before the clients come.This episode is for coaches who are showing up consistently but questioning whether the time they’re spending on marketing is normal, and need reassurance that they’re on the right track.Timestamps:[00:00] The real question behind “how much marketing?”[01:00] Why coaching and business are two different things[02:00] What marketing actually includes[03:00] A 20-hour week breakdown[04:00] Reframing marketing as part of your mission[05:00] Curating your LinkedIn feed[06:00] Changing beliefs through your contentPowerful quote from the episode:“Visibility creates opportunities.” - Jo LottToday, choose one small action that creates visibility and trust that it is building something, even if you can’t see it yet.Useful LinksDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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161 | From Hourly Selling to Premium Packages That Sell - Teresa Wilson
Mar 1900:22:32Tap to summarizeWhat if the thing holding your business back isn’t your experience, but your clarity? In this episode of Women in the Coaching Arena, Joanna speaks with Theresa Wilson, a coach of 13+ years who found herself on the edge of a pivot. What unfolds is an honest conversation about clarity, courage, pricing, personal upheaval, and what really shifts when you stop overcomplicating your business.Key Timestamps:00:00 – 13 Years In, Still Pivoting02:40 – The Retreat That Changed Everything04:50 – “I Think I’ve Got Something… But I Don’t Know What To Do With It”06:30 – When Life Fell Apart09:00 – The “I Don’t Get It” Moment13:30 – Pricing Shift, Identity Shift15:20 – What’s Next: Creativity and Expansion“The clarity gives me enthusiasm. And enthusiasm is vital for me.” - Theresa WilsonThis episode will be powerful for experienced coaches who know they’re sitting on something valuable but feel stuck in overthinking or undercharging, because it shows what happens when clarity meets courage.Sometimes the breakthrough isn’t adding more, it’s finally saying, “I don’t get it,” and stripping things back to what actually makes sense.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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