Podcast
Women in The Coaching Arena
Hosted by Joanna Lott · EN
Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.
In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you.
You have a gift that needs to be shared and Joanna is here to help you do it.
38episodes
Episodes
Newest firstAll episodes
177 | Val's Story: From Uncertain Niche to Leading Coaching Groups Across Europe
1w ago00:25:57Tap to summarizeThis is an honest conversation about courage, clarity, and building a coaching business one decision at a time.Joanna is joined by The Business of Coaching client Valeria Kadelski to explore what it really feels like to pivot your niche, navigate the uncertainty that follows, and keep moving forward, even when you're not sure you've made the right decision.This episode is for you if you’re a qualified coach who knows something needs to change in your business but keeps delaying the decision because you’re worried about getting it wrong. Val’s story will give you the confidence to take the next step.Timestamps:00:00 - Why Changing Your Niche Feels So Scary02:00 - Finding The Right Direction03:45 - Navigating The Pivot06:55 - The Power Of Community11:55 - Launching A First Group Programme16:00 - What Coaching Really Gives You22:20 - Final Advice For CoachesBuilding a coaching business isn’t about making perfect decisions. It’s about making thoughtful ones, learning from them, and having the courage to keep going.Check out Valeria's websiteConnect with Valeria on LinkedInUseful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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176 | The Testimonial Mistake Coaches Keep Making
2w ago00:11:03Tap to summarizeStop waiting for the perfect client success story. If you think your testimonials aren't impressive enough, you could be making one of the biggest marketing mistakes coaches make. In this episode, Joanna shares why authenticity beats perfection, how prospects really evaluate testimonials, and why the results you take for granted may be exactly what your future clients need to see.Timestamps01:20 - Two Real Client Examples03:10 - The Movement Reframe04:45 - Don’t Dismiss Small Wins06:15 - Testimonials vs Case Studies07:40 - Better Questions to Ask Clients08:55 - Why Overclaiming Backfires10:00 - Look for the ShiftThe strongest client stories don’t always end with a six-figure business, a dream job, or a dramatic breakthrough. Often, they simply show that something became possible that wasn’t possible before.Useful LinksCoaching Onboarding & Retention GuideLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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175 | The Coaching Plan Trap Most Coaches Fall Into
3w ago00:12:06Tap to summarizeAre you spending more time perfecting your coaching plan than talking to potential clients? In this episode, Joanna explains why your coaching plan isn’t what gets clients to buy. Discover what clients really care about, how to simplify your offer, and the shift that will help you attract more coaching clients.Timestamps00:00 - The Coaching Plan Trap01:45 - What a Coaching Plan Really Is03:10 - Structure vs Coaching04:20 - Why Clients Want Certainty07:05 - When Plans Become the Problem09:05 - The Three-Phase Approach10:45 - Simplicity SellsThe coaches who make the fastest progress aren’t usually the ones with the most detailed frameworks. They’re the ones having real conversations, testing ideas, and refining as they go.Useful LinksHow to Create a Signature Coaching Offer (Free guide)Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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174 | Motivation Isn't Enough: What Successful Coaches Do Instead - with Rebecca Liljendahl
4w ago00:39:54Tap to summarizeWhat if consistency isn’t about discipline, but about designing habits for your real life? In this episode, Joanna speaks with habit specialist Rebecca Liljendahl about why we struggle to do the things we know would help us, and how to build habits that last even on our worst days.This episode is valuable for coaches who know what they need to do to grow their business, but struggle to stay consistent with visibility, marketing, self-care or follow-through.By the end of this conversation, you’ll understand why motivation alone isn’t enough, and how to create simple, realistic habits that support your business and your life.Timestamps00:00 - Why consistency feels hard02:30 - Rebecca’s habit story07:00 - The Habits Compass08:30 - Motivation, ability and prompts14:30 - Designing tiny habits16:00 - Unblocking resistance22:00 - Dopamine and distraction31:00 - Energy habitsCheck out Rebecca's websiteConnect with Rebecca on LinkedInUseful LinksDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, 26, 29 June 2026Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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173 | How to Price Your Coaching Services
Jun 1100:07:51Tap to summarizeIf you’ve ever worried about charging too much, charging too little, or wondered whether anyone will actually pay your rates, this episode will help you think about pricing in a completely different way. In this episode, Joanna shares why pricing is about far more than picking a number.What if the real question isn’t “What will people pay?” but “What kind of business do I want to build?”Timestamps00:00 - Why Pricing Feels So Hard02:00 - The £5,000 Per Month Exercise03:00 - Pricing as Business Design04:00 - The Three-Part Pricing Framework05:00 - Raising Prices Gradually06:00 - Building Around Your Life07:00 - Common Pricing Mistakes“Pricing isn’t just a number. It’s part of your business design.” - Jo LottThis episode is a reminder that sustainable pricing starts with clarity, not confidence. When you understand the business you’re trying to build, pricing becomes much easier.Useful LinksA Blog Post: Coaching Pricing Strategy: Maximise Your Revenue and Build a Sustainable BusinessDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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172 | From Redundancy And Zero Clients To A Fully Booked Coaching Business In Months with Dr Andy Sockanathan
Jun 400:17:28Tap to summarizeMany people believe that building a successful coaching business takes years. But what happens when you lose your job, have no clients, and decide to take consistent, imperfect action every single day?In this honest conversation, Andy Sockanathan shares how redundancy became the turning point that led him to build a fully booked coaching business in just a few months.Timestamps:00:00 - Andy’s Story02:03 - Taking Action04:07 - Finding a Niche06:00 - The AI Lead Magnet08:05 - Ten Clients in Months09:27 - Beyond One-to-One11:25 - What’s Next?12:00 - Why It Worked“You don’t have to have loads of followers. You just need a niche that is right for your audience and a strategy that gets you into action.” - Andy SockanathanThis episode is a reminder that progress rarely comes from more thinking. It comes from taking the next step before you feel completely ready.Check out Andy's websiteConnect with Andy on LinkedInUseful LinksLearn about The Business of Coaching programmeDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026Signature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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171 | How to Start a Coaching Business (What Actually Matters)
May 2800:13:30Tap to summarizeMany coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients.Timestamps:00:00 - Coaching vs Business02:00 - Leaving Employment03:00 - Designing Your Life04:00 - Money Reality05:00 - Niche & Offers07:00 - Stop Hiding in Learning09:00 - Visibility & LinkedIn11:00 - What Actually MattersThis episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready.Useful LinksDownload the 12 ways to get clients nowDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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170 | From “Nice to Have” to “Must Have” Coaching Offers
May 2100:06:26Tap to summarizeHave you ever had someone tell you your coaching offer sounds “really great”… and then completely disappear?In today’s episode, Joanna shares one of the biggest reasons coaching offers struggle to convert and why being “valuable” alone often isn’t enough.Timestamps 00:00 - Nice to Have vs Must Have 01:02 - Why Interest Isn’t Action 02:01 - The Urgency Problem 02:45 - Specificity Changes Everything 03:10 - Problems People Will Pay to Solve 04:02 - The Cost of Staying Stuck 04:40 - Ellie’s Niche Shift“People don’t buy what sounds useful one day. They buy what feels important right now.” - Jo LottWhen your offer speaks to the right person, at the right stage, with the right problem, selling becomes far easier. Useful LinksLearn about The Business of Coaching programmeDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026Signature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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169 | From sporadic sessions to secure, high-value clients - Kiran Goodman
May 1400:25:10Tap to summarizeJoanna shares a powerful conversation with Kiran, a coach who went from sporadic one-off sessions and self-doubt to securing corporate contracts, high-value coaching clients, and building real confidence in her business.If you’ve qualified as a coach but still feel unclear about how to build a steady business, this conversation will help you feel both understood and hopeful. It’s especially valuable if you’re tired of trying to piece everything together alone and want to hear what sustainable progress actually looks like.Timestamps00:00 - From self-doubt to possibility03:45 - The investment fear05:30 - Shiny objects and avoidance07:20 - Learning to be visible09:05 - The power of accountability11:00 - The sales sprint breakthrough13:10 - Keeping the lights on17:15 - Building confidence through actionThis episode is a reminder that confidence often comes after action, not before it. The turning point wasn’t perfection. It was deciding to stop waiting and start showing up consistently.Check out Kiran's websiteConnect with Kiran on LinkedinUseful LinksDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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168 | How to Get Coaching Clients Without Social Media
May 700:09:35Tap to summarizeJoanna shares a clear and practical approach to building a coaching business without relying on social media, focusing on visibility, trust, and meaningful conversations. She walks through the routes that actually lead to clients - from your existing network and speaking opportunities to partnerships, long-form content, and email, so you can grow your business in a way that feels more sustainable and aligned.Timestamps[01:00] Visibility, trust, conversations[02:00] Start with your existing network[03:00] Relationships and referrals[04:00] Speaking builds trust faster[05:00] Partnerships that work[06:00] Long-form content that lasts[07:00] Email and staying top of mindThis episode will be valuable for coaches who feel drained by social media or aren’t seeing results, because it shows a clearer, more sustainable way to build trust and attract clients.If social media isn’t your path, your business can still grow - as long as you choose where and how you’ll be visible, and commit to it consistently.Useful LinksJoin the Dare Greatly Event waitlistDownload the Free Digital version of Coaches' Planner (NEW edition 2026)The Coaches’ Planner 2026: Weekly Planner, Goal Tracker, and Business Growth System (Print Edition on Amazon)Learn about The Business of Coaching programmeSignature Solution CourseFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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