Podcast
Women in The Coaching Arena
Hosted by Joanna Lott · EN
Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.
In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you.
You have a gift that needs to be shared and Joanna is here to help you do it.
42episodes
Episodes
Newest firstAll episodes
181 | Getting Qualified Coaches Their First Clients
Yesterday00:19:43Tap to summarizeIf you've just qualified as a coach, or you've been in business for a while but are still struggling to get your first clients, this episode is for you.Joanna shares the exact steps she'd take to attract her first five coaching clients if she were starting from scratch today. Learn the practical strategies that help coaches build momentum, gain confidence, and sign clients, without a website, a large audience, or endless content.Timestamps00:00 - What I’d Do Differently03:00 - The 30-Person List06:30 - Five Free Sessions09:00 - Your First Paid Client12:00 - The Social Media Myth14:00 - One Honest Conversation17:00 - Your First Five Clients PlanYour first client isn’t waiting for a perfect business. They’re waiting for you to start the conversation.Useful LinksThe CEO scorecardLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Transcribe →
180 | LinkedIn for Coaches: From Zero Visibility to Booked Out
1w ago00:16:21Tap to summarizeLearn how to use LinkedIn to attract coaching clients consistently. In this episode, Jo shares the practical strategy she uses to attract coaching clients, the mistakes most coaches make, and what actually works on LinkedIn today.This episode is for coaches who want to attract clients through LinkedIn without relying on cold DMs, complicated strategies, or spending every day creating content.Timestamps00:00 - Why LinkedIn Still Works02:00 - Choosing the Right Platform04:00 - Fix Your Profile First06:00 - Posts That Attract Clients09:00 - The Power of Comments11:00 - A Weekly LinkedIn Rhythm13:00 - Build Beyond LinkedInBuilding a coaching business on LinkedIn isn’t about chasing the algorithm or trying every new trend. It’s about showing up consistently, helping the right people, and creating a marketing ecosystem that works together over time.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Transcribe →
179 | Mastering the Art of Intentional Style with Alex Standley
2w ago00:52:38Tap to summarizeYour style has the power to build confidence, enhance your visibility, and make your business more memorable. Today, Joanna speaks with award-winning personal stylist, TEDx speaker and sustainable fashion consultant Alex Standley about using style with greater intention. Alex shares how reconnecting with her values changed the direction of her career, and why personal style begins with understanding who you are rather than following trends.Timestamps00:00 – Meet Alex Standley01:25 – When Your Career No Longer Fits06:35 – Style, Identity and Personal Brand13:25 – Using Colour to Build Confidence17:35 – The Biggest Style Mistakes24:00 – Building a Sustainable Wardrobe34:20 – Sales, Networking and Authentic VisibilityThis episode is a reminder that the way you present yourself can support your confidence, communicate your values and help people remember you, without asking you to perform as someone you are not.Check out Alex's websiteConnect with Alex on LinkedInUseful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Transcribe →
178 | The Discovery Call That Doesn't Feel Like Selling
3w ago00:13:27Tap to summarizeHave you ever come off a discovery call wondering why it didn’t lead anywhere, even though the conversation felt great? In this episode, Joanna shares why the best discovery calls don’t feel like selling at all. Instead, they feel like coaching. If you’ve ever worried about sounding pushy, over-explaining your offer, or freezing when it’s time to talk about price, this episode will help you approach discovery calls with more confidence, clarity, and integrity.Timestamps:00:00 - Discovery Calls Aren’t Selling02:00 - Preparing Before the Call03:45 - The Five-Part Structure06:05 - Reflecting the Gap08:10 - Making the Invitation09:20 - Common Discovery Call Mistakes10:45 - When They Need to Think About ItYour coaching skills are already your greatest sales skills. The more you trust them, the easier discovery calls become.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Transcribe →
177 | Val's Story: From Uncertain Niche to Leading Coaching Groups Across Europe
4w ago00:25:57Tap to summarizeThis is an honest conversation about courage, clarity, and building a coaching business one decision at a time.Joanna is joined by The Business of Coaching client Valeria Kadelski to explore what it really feels like to pivot your niche, navigate the uncertainty that follows, and keep moving forward, even when you're not sure you've made the right decision.This episode is for you if you’re a qualified coach who knows something needs to change in your business but keeps delaying the decision because you’re worried about getting it wrong. Val’s story will give you the confidence to take the next step.Timestamps:00:00 - Why Changing Your Niche Feels So Scary02:00 - Finding The Right Direction03:45 - Navigating The Pivot06:55 - The Power Of Community11:55 - Launching A First Group Programme16:00 - What Coaching Really Gives You22:20 - Final Advice For CoachesBuilding a coaching business isn’t about making perfect decisions. It’s about making thoughtful ones, learning from them, and having the courage to keep going.Check out Valeria's websiteConnect with Valeria on LinkedInUseful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Transcribe →
176 | The Testimonial Mistake Coaches Keep Making
Jul 200:11:03Tap to summarizeStop waiting for the perfect client success story. If you think your testimonials aren't impressive enough, you could be making one of the biggest marketing mistakes coaches make. In this episode, Joanna shares why authenticity beats perfection, how prospects really evaluate testimonials, and why the results you take for granted may be exactly what your future clients need to see.Timestamps01:20 - Two Real Client Examples03:10 - The Movement Reframe04:45 - Don’t Dismiss Small Wins06:15 - Testimonials vs Case Studies07:40 - Better Questions to Ask Clients08:55 - Why Overclaiming Backfires10:00 - Look for the ShiftThe strongest client stories don’t always end with a six-figure business, a dream job, or a dramatic breakthrough. Often, they simply show that something became possible that wasn’t possible before.Useful LinksCoaching Onboarding & Retention GuideLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Transcribe →
175 | The Coaching Plan Trap Most Coaches Fall Into
Jun 2500:12:06Tap to summarizeAre you spending more time perfecting your coaching plan than talking to potential clients? In this episode, Joanna explains why your coaching plan isn’t what gets clients to buy. Discover what clients really care about, how to simplify your offer, and the shift that will help you attract more coaching clients.Timestamps00:00 - The Coaching Plan Trap01:45 - What a Coaching Plan Really Is03:10 - Structure vs Coaching04:20 - Why Clients Want Certainty07:05 - When Plans Become the Problem09:05 - The Three-Phase Approach10:45 - Simplicity SellsThe coaches who make the fastest progress aren’t usually the ones with the most detailed frameworks. They’re the ones having real conversations, testing ideas, and refining as they go.Useful LinksHow to Create a Signature Coaching Offer (Free guide)Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Transcribe →
174 | Motivation Isn't Enough: What Successful Coaches Do Instead - with Rebecca Liljendahl
Jun 1800:39:54Tap to summarizeWhat if consistency isn’t about discipline, but about designing habits for your real life? In this episode, Joanna speaks with habit specialist Rebecca Liljendahl about why we struggle to do the things we know would help us, and how to build habits that last even on our worst days.This episode is valuable for coaches who know what they need to do to grow their business, but struggle to stay consistent with visibility, marketing, self-care or follow-through.By the end of this conversation, you’ll understand why motivation alone isn’t enough, and how to create simple, realistic habits that support your business and your life.Timestamps00:00 - Why consistency feels hard02:30 - Rebecca’s habit story07:00 - The Habits Compass08:30 - Motivation, ability and prompts14:30 - Designing tiny habits16:00 - Unblocking resistance22:00 - Dopamine and distraction31:00 - Energy habitsCheck out Rebecca's websiteConnect with Rebecca on LinkedInUseful LinksDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, 26, 29 June 2026Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Transcribe →
173 | How to Price Your Coaching Services
Jun 1100:07:51Tap to summarizeIf you’ve ever worried about charging too much, charging too little, or wondered whether anyone will actually pay your rates, this episode will help you think about pricing in a completely different way. In this episode, Joanna shares why pricing is about far more than picking a number.What if the real question isn’t “What will people pay?” but “What kind of business do I want to build?”Timestamps00:00 - Why Pricing Feels So Hard02:00 - The £5,000 Per Month Exercise03:00 - Pricing as Business Design04:00 - The Three-Part Pricing Framework05:00 - Raising Prices Gradually06:00 - Building Around Your Life07:00 - Common Pricing Mistakes“Pricing isn’t just a number. It’s part of your business design.” - Jo LottThis episode is a reminder that sustainable pricing starts with clarity, not confidence. When you understand the business you’re trying to build, pricing becomes much easier.Useful LinksA Blog Post: Coaching Pricing Strategy: Maximise Your Revenue and Build a Sustainable BusinessDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Transcribe →
172 | From Redundancy And Zero Clients To A Fully Booked Coaching Business In Months with Dr Andy Sockanathan
Jun 400:17:28Tap to summarizeMany people believe that building a successful coaching business takes years. But what happens when you lose your job, have no clients, and decide to take consistent, imperfect action every single day?In this honest conversation, Andy Sockanathan shares how redundancy became the turning point that led him to build a fully booked coaching business in just a few months.Timestamps:00:00 - Andy’s Story02:03 - Taking Action04:07 - Finding a Niche06:00 - The AI Lead Magnet08:05 - Ten Clients in Months09:27 - Beyond One-to-One11:25 - What’s Next?12:00 - Why It Worked“You don’t have to have loads of followers. You just need a niche that is right for your audience and a strategy that gets you into action.” - Andy SockanathanThis episode is a reminder that progress rarely comes from more thinking. It comes from taking the next step before you feel completely ready.Check out Andy's websiteConnect with Andy on LinkedInUseful LinksLearn about The Business of Coaching programmeDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026Signature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Transcribe →