What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business.

Timestamps

[00:01:00] Lorraine’s background and burnout

[00:03:10] Why she joined The Business of Coaching

[00:05:20] Finding her niche in HR leaders

[00:09:30] Overcoming fear of LinkedIn visibility

[00:13:10] Gratitude, confidence, and unexpected creativity

[00:16:00] How her business works today

[00:19:00] Advice for coaches earlier in the journey

This conversation is a reminder that steady growth, honest support, and aligned choices can quietly transform both a business and a life.

“It’s never too late. Believe in yourself, build your community, and ask for help.” - Lorraine Eivers

Choose one small, honest action this week that supports the business you actually want to build, not the one you think you should want.

Useful Links

Lorraine's website

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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