Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life.

Timestamps

[00:00] The decision that changed everything

[02:00] Realising clients don’t run your diary

[04:00] Learning to say no to evenings and weekends

[06:00] Why one-off sessions often cost more than they give

[08:00] Shiny objects vs school-hours reality

[10:00] Designing your week around energy, not demand

[12:00] Proof it’s possible, even with very limited time

This episode is for coaches who want to earn well without sacrificing evenings, weekends, or school holidays, and who need permission to design a business that fits their real life.

“If you want a business that fits around your life, you have to be brave enough to choose your life first.” - Jo Lott

A school-hours, term-time business isn’t about doing less, it’s about deciding what truly matters and building everything around that choice.

Choose one boundary this week that protects your time, and hold it with confidence.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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153 | How to build a School Hours, Term-Time only Coaching Business