What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession with likes and visibility, and explains why chasing engagement can quietly stall your business. She shares what actually drives client growth, and how to stay focused when the metrics mess with your head.

Timestamps

[00:00] The likes trap

[01:00] When big engagement brings no clients

[02:00] Why buyers don’t like sales posts

[03:00] The danger of posting for ego

[05:00] Holding your nerve when likes drop

[08:00] Shallow content vs deep nurture

[12:00] Building an ecosystem that converts

This episode is for coaches who are showing up on LinkedIn, putting the effort in, and sensing there’s something missing and who want reassurance, perspective, and a calmer way to turn visibility into real client conversations.

This episode is a reminder to stop performing for attention and start building relationships that lead to real, paid work.

Post something useful for one specific person today, then invite them somewhere deeper than the feed.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

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