PR doesn’t belong to big brands with big budgets – it belongs to anyone willing to be clear, human, and seen. Joanna Lott is joined by PR specialist, author and founder of Hype Yourself, Lucy Werner. Together, they explore how PR, storytelling and visibility can work for small businesses and coaches, without hype, pressure, or pretending to be someone you’re not.

Timestamps

[00:00] Why PR isn’t about big brands

[04:12] What hyping yourself actually means

[10:35] Building your PR foundations

[18:40] Pitching with clarity and confidence

[26:15] Relationships over quick wins

[34:50] PR, income streams and long-term growth

[42:10] Staying human in an AI-heavy world

This episode is for coaches and small business owners who want more visibility and credibility without losing their integrity or sounding like everyone else.

Choose one place this month where you’ll share your story clearly and let the right opportunities find you.

Useful Links

Jo’s Guest Speaker: Lucy Werner, founder of HypeYourself

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Clear Yes Workshop - Strengthen Your Niche Message

Join Me Live: The Clear Yes Workshop If you know you’re good at what you do but your messaging isn’t quite landing, this workshop will help you change that. On Wednesday 22 April, 1.00 - 2.30pm BST, I’m hosting The Clear Yes Workshop — a live session focused on strengthening your niche, message and promise so it’s clear, compelling, and easier for clients to say yes. You’ll leave with a clearer way to explain what you do, stronger messaging, and more confidence talking about your coaching. Investment: £39 + VAT You’ll find the sign-up link below. https://joannalott.krtra.com/t/2wrbAS38K99c

157 | PR isn't just for big brands - with Lucy Werner