A fully booked coaching business doesn’t come from doing more. It comes from choosing more deliberately. Joanna Lott is joined by coach Jenny Weidner for an honest, reflective conversation about a year inside The Business of Coaching, exploring how Jenny moved from uncertainty and isolation to a fully booked, values-led coaching business built on clarity, courage, and intention.

Key Timestamps

[00:00] From education to coaching

[02:10] The hotel room moment

[05:40] Stepping out from behind the laptop

[08:30] Selling in a way that fits

[11:45] From accidental to intentional

[14:50] What’s changed and what’s next

[17:10] The biggest takeaway

This episode shows what becomes possible when you stop forcing a business model and start building one that genuinely fits who you are.

Decide on one door you’re ready to walk through properly and commit to it for the next season of your business.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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158 | Building a Fully Booked Business (Her Way) - Jenny Weidner