How many times have you told yourself you just need to “figure out your niche” before you can move forward? Joanna shares why this question keeps coaches stuck and why the answer is usually far simpler than you think. If you’ve been overthinking your niche, this episode will help you move forward with clarity and confidence.

Timestamps

[00:00] The niche question coaches keep asking

[01:00] Why most niche statements don’t work

[02:00] The memory test for a strong niche

[03:00] Where your niche actually comes from

[05:00] Turning vague ideas into real problems

[06:30] The fear of choosing wrong

[09:00] Building a niche that fits your life

“Clarity comes from taking action, not from rewriting your niche statement over and over again.” - Jo Lott

Choosing your niche isn’t about getting it perfect. It’s about getting started and letting clarity build through real experience.

Say your niche out loud today and take one step to share it, even if it’s not perfect yet.

Useful Links

The Clear YES workshop

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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163 | How to Choose Your Coaching Niche