Joanna shared today that many coaches aren’t struggling because they lack skill… but because what they’re selling isn’t clear enough to buy. If someone landed on your offer right now, would they instantly recognise themselves in it, or would they need to work it out? Joanna walks through why offers often fall flat and how to turn what you do into something people can clearly understand, connect with, and say yes to.

Timestamps:

00:00 – The real problem

00:01 – Format vs outcome

00:02 – Selling the transition

00:03 – Why structure matters

00:05 – Simple offers win

00:06 – Let your offer evolve

00:08 – Designing around your life

“People don’t buy coaching because of the format. They buy because they want something in their life to change.” - Jo Lott

Take one offer you have right now and rewrite it so someone can see the before, the after, and the journey in one sentence.

Useful Links

The Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST)

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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🎟️ Dare Greatly - Mid-Year Reset (Waitlist Now Open)

I’ve just opened the waitlist for Dare Greatly - a mid-year reset designed to help you step back, think clearly, and make confident decisions about the next stage of your business. You can join in two ways: In person: Friday 26 June 2026 at the Roehampton Club, London Online: Monday 29 June 2026, 1.00–2.30pm BST Join the waitlist to get: Early access to tickets (released Wednesday 6 May) The lowest available price The best chance of securing your place 👉 Join the waitlist: https://joannalott.krtra.com/t/mLZSjWxuMarK

164 | Why Your Coaching Offer Isn’t Selling (And How to Fix It)