If you’re a qualified coach and clients aren’t coming in consistently, where does your mind go first? Do you assume something is wrong… or that something is missing?

Today, Joanna shared a simpler truth: most coaches aren’t struggling because they lack skill, but because the actions that bring clients require courage, not complexity.

This episode is for qualified coaches who know they’re good at what they do but aren’t yet seeing consistent clients, and want a grounded, practical way to change that.

Timestamps

[00:00] The real reason clients aren’t coming

[02:00] Why growth is slower than you expect

[03:00] Hiding behind “busy work”

[05:00] Clarity that makes people refer you

[07:00] The power of uncomfortable action

[10:00] Recognition and trust over time

[13:00] Conversations that lead to clients

“Coaching businesses grow through uncomfortable actions repeated consistently over time.” - Jo Lott

Send the message, start the conversation, share your work - not when it feels easy, but because it matters.

Useful Links

Download the Free Digital version of Coaches' Planner - NEW edition 2026

Learn about The Business of Coaching programme

Signature Solution Course

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Dare Greatly Event - June, in person and online

Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly. This year, we’re focusing on how to 10X your results from the same effort. We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily. At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious. This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions. It’s happening both in person and online. If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station. Or you can join us online on Monday 29 June for a shorter version of the event. Sign up here https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline