Joanna shares a clear and practical approach to building a coaching business without relying on social media, focusing on visibility, trust, and meaningful conversations. She walks through the routes that actually lead to clients - from your existing network and speaking opportunities to partnerships, long-form content, and email, so you can grow your business in a way that feels more sustainable and aligned.

Timestamps

[01:00] Visibility, trust, conversations

[02:00] Start with your existing network

[03:00] Relationships and referrals

[04:00] Speaking builds trust faster

[05:00] Partnerships that work

[06:00] Long-form content that lasts

[07:00] Email and staying top of mind

This episode will be valuable for coaches who feel drained by social media or aren’t seeing results, because it shows a clearer, more sustainable way to build trust and attract clients.

If social media isn’t your path, your business can still grow - as long as you choose where and how you’ll be visible, and commit to it consistently.

Useful Links

Join the Dare Greatly Event waitlist

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

The Coaches’ Planner 2026: Weekly Planner, Goal Tracker, and Business Growth System (Print Edition on Amazon)

Learn about The Business of Coaching programme

Signature Solution Course

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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🎟️ Dare Greatly - Mid-Year Reset (Waitlist Now Open)

I’ve just opened the waitlist for Dare Greatly - a mid-year reset designed to help you step back, think clearly, and make confident decisions about the next stage of your business. You can join in two ways: In person: Friday 26 June 2026 at the Roehampton Club, London Online: Monday 29 June 2026, 1.00–2.30pm BST Join the waitlist to get: Early access to tickets (released Wednesday 6 May) The lowest available price The best chance of securing your place 👉 Join the waitlist: https://joannalott.krtra.com/t/mLZSjWxuMarK

168 | How to Get Coaching Clients Without Social Media