Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients.

Timestamps:

00:00 - Coaching vs Business

02:00 - Leaving Employment

03:00 - Designing Your Life

04:00 - Money Reality

05:00 - Niche & Offers

07:00 - Stop Hiding in Learning

09:00 - Visibility & LinkedIn

11:00 - What Actually Matters

This episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready.

Useful Links

Download the 12 ways to get clients now

Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.