In episode 19 we're moving on to the next stop in journey with R for Readiness Test. You have used what you know about your ideal client and their biggest pain point to craft your unique solution, but now you actually need to get them to buy what you're offering.

A Readiness Test is a great way build that know, like and trust factor. It also allows you to test out your unique solution and get feedback from your ideal client which you can then use to further improve it.

Episode Snippet: With your Readiness Test you are able to show case one to three core elements of your high-ticket unique solution so that your ideal client can understand in more detail what you have to offer.

To finish up, here are your top takeaways from today's episode:

A Readiness Test allows you to move an interested audience to a warm audience.
It allows you to offer value and show case some of the core elements of your high-ticket unique solution.
It allows you to talk about your high-ticket unique solution in a non-salesy way.
Your Readiness Test will form part of your wider marketing strategy.

Quote of the episode: "We're living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value." ~Pete Cashmore

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Join me next week for episode 20 where we'll be taking a break from the JOURNEY Method, because it is a guest interview episode! And I'm delighted to have the Vision Board Queen herself, Lisa Williams, to discuss why having a vision is important and how to go about making it a reality! Lisa will be offering some real gold nuggets to help you achieve your dreams!

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