Podcast
Working Mum to Business Mum
Hosted by Debbie Lucas · EN
Helping working mums realise their dream of starting or growing their own business without the overwhelm so that they can give up the day job to be more present in their families.
10episodes
Episodes
Newest firstAll episodes
Review and The End
May 25, 202200:10:54Tap to summarizeIn episode 26 I'll be doing a recap of the past six months and be making an announcement at the end of the episode. Episode Snippet: "Wow! Six months! Six whole months that I've been on the airwaves every week. I cannot believe it was only November 2021 when I decided to do this podcast and I am so grateful for all the love and support you guys have shown me and the podcast as it's grown." Quote of the Episode: "The universe does this thing… where it aligns you with people, things and situations that match your vibration. The higher you're vibrating, the more you will see things that are beneficial to your well-being manifest in your reality." ~Unknown Announcement: I have made the decision to stop this podcast as it is no longer aligned with the direction I'm taking my business in. I want to thank you all for the amazing love and support you have given me and the podcast over the last six month. I am super excited to be moving on to the next chapter of my life and business. I just know that I have found my space in the world and there are great things to come! Of course you can continue to follow me on all the social media channels, albeit with updated handles. The new ones will be on my new website eyesondigitalmedia.com if you've still not found me. This podcast will no longer be available on podcast platforms from 28 June 2022 however you can access it on YouTube here. I will continue to support you through blogs on my new website and will continue to share all my insights through my social media channels! I look forward to continuing our conversation through my website and on social media! With love to you all, goodbye.
Transcribe →Book Club: Authentic, Aligned and Abundant
May 18, 202200:15:10Tap to summarizeEpisode 25 is my book club episode and I'm so excited to share my top ten takeaways from the amazing book Authentic, Aligned and Abundant – Your Triple A Guide to Creating Your Magnificent Life, by the inspiring Di Hill. Episode Snippet: Don't get me wrong this book will challenge you. And you will cry. But there are also many moments of complete clarity that leave you with a sense of peace that things absolutely will be better if you follow her steps and exercises in the book. Quote of the episode: "Take a deep breath and start forgiving yourself of the little control you had, and get excited that you are unearthing the power to break free from the confines by which you lived your life." ~Di Hill Special Offer: Di has kindly offered to do an online vision board workshop for us. This is an amazing opportunity to experience working with Di and will help you on your journey of starting or growing your dream business. The workshop will take place on Wednesday, 15 June 2022 7.30pm – 8.30pm GMT. It will run online in my Facebook Group so if you're not already a member, be sure to join and RSVP to the event. I cannot wait for you all to meet Di and learn more from this inspiring human being! As I said in my Amazon review o the book, it will literally change your life. Di explains everything in such helpful way, taking you on a journey of self-awareness, but then goes on to give you really practical tips for how to deal with what you have learned about yourself and how to move forward, stepping into that magnificent life you've always dreamed of but never felt was truly in your grasp. Join me next week for episode 26, which is big milestone episode after six months on the airwaves! I'll be reflecting on some of the highlights of my journey and what I have learned along the way. I also have an announcement to make, but all will be revealed next week! Links and Resources: Authentic, Aligned and Abundant Book www.coachingwithdebbie.com/podcast Working Mum to Business Mum Facebook Group Facebook Instagram Twitter If you like this podcast it would really help me a lot if you can share it, rate and review it, and if you don't want to miss the next episode then hit that subscribe button! Until the next episode, wishing you all the best!
Transcribe →How to Build a Website That Converts
May 11, 202200:11:29Tap to summarizeIn episode 24 of Working Mum to Business Mum I will be helping you navigate the complex world of websites. We will discuss the key elements to include on your home page so that you get those all-important sales. Now that you have a better grasp of my JOURNEY Method and how to bring clients into your world, another very important element within that process is having a website Episode Snippet: I'm now working with clients who didn't have a niche to start with and we are doing a complete overhaul of their website to ensure that their ideal client is connecting with them and ultimately so that they can get those all-important sales. Quote of the episode: "Your website is the centre of your digital ecosystem, like a brick and mortar location, the experience matters, just as much as the perception they have of you before they walk through the door." ~Leland Dieno A lot of people will see investing the time and money in a proper website design as an unnecessary expense, however I have experienced first-hand the cost of trying to do it myself and more importantly not knowing who my ideal client was and building my website FOR THEM. This is also the experience of my clients for whom we are now overhauling their websites to improve their business. Join me next week for episode 25, where which will be my book club episode, discussing the book Authentic, Aligned and Abundant by the amazing Di Hill. I cannot wait to share all I have learned through this book. I'm also teaming up with Di to offer an exclusive workshop to everyone in my Facebook group, Working Mum to Business Mum, so be sure to listen next week for that! Links and Resources: www.coachingwithdebbie.com/podcast Working Mum to Business Mum Facebook Group Facebook Instagram Twitter If you like this podcast it would really help me a lot if you can share it, rate and review it, and if you don't want to miss the next episode then hit that subscribe button! Until the next episode, wishing you all the best!
Transcribe →How to Be the Expert in Your Niche
May 4, 202200:10:11Tap to summarizeIn episode 23 we come to the next and final stop of my unique JOURNEY Method – Y for Yearning. The world of social media is a very competitive space when it comes to others offering similar services to yours. It can feel very saturated so it's important that you are able to stand out from the crowd and get those prospective clients interested in who you are and what you offer. Episode snippet: You never know when your prospective client will be ready to invest in what you have to offer, so always ensure that you are constantly building and growing your audience by creating that yearning for the transformation you have to offer. Quote of the episode: "Being a 'promising beginner' is fun, but being an actual expert is infinitely more gratifying." ~ Angela Duckworth Join me next week for episode 24, where I'll go into more detail of how to build a website that converts to sales. A quick reminder of my next book club episode, episode 25 where I'll be sharing my top ten take aways from the book, Authentic, Aligned and Abundant by the amazing Di Hill. I'd love to hear your insights and will include them in the discussion so be sure to share them with me on my social media. Links and Resources: www.coachingwithdebbie.com/podcast Working Mum to Business Mum Facebook Group Facebook Instagram Twitter If you like this podcast it would really help me a lot if you can share it, rate and review it, and if you don't want to miss the next episode then hit that subscribe button.
Transcribe →Bringing Prospective Clients Into Your World
Apr 27, 202200:11:03Tap to summarizeIn episode 22 of Working Mum to Business Mum we're continuing on my unique JOURNEY Method with the next stop of E for Entry Point. I'll be discussing my top three lead magnet ideas to offer value to your audience and grow your email list. Episode Snippet: Lead magnets are a great way to get prospective clients to enter your world and for you to build your audience and email list. The great Facebook outage of 2021 really highlighted the importance of having your own standalone audience so that you're not dependent on the changes, algorithms and service outages of social media platforms. To finish up, here are your top takeaways from today's episode: Having a lead magnet is a great way to build your email list. Lead magnets can take many forms – consider how your ideal client consumes information. You can use lead magnets to show case some elements of your high-ticket unique solution. You may need to test out different versions or formats of your lead magnet to see which your prospective clients are most interested in. Just because it's free doesn't mean that people will stay on your email list – you want to be sure to offer value with whatever lead magnet you choose. Quote of the podcast: "Like Hansel and Gretel whose trail of breadcrumbs got eaten, your customer may lose their way once they have left your website and they may never come back. An email marketing list helps you remind your customers of who you and your business are." ~Nina Montgomery Building your email list is considered one of the key ways to have success in your business. There are many ways to do this, but offering value through a lead magnet is a quick and easy way to do this. It allows prospective clients to get a sense of who you are and what you have to offer. Join me next week for episode 23, where we reach the final stop on the JOURNEY Method, also where the journey for your future clients starts – Y for Yearning. We'll be going back to the first part of the social media strategy I spoke of in episode 21 – getting in front of your future ideal clients and hooking them so that they want to know more. Before I finish up, a quick reminder of my next book club episode, episode 25 where I'll be sharing my top ten take aways from the book, Authentic, Aligned and Abundant by the amazing Di Hill. I'd love to hear your insights and will include them in the discussion so be sure to share them with me on my social media (all the links in the show notes). As always, you can find me on all the usual social media channels and in my Facebook group: Working Mum to Business Mum and of course on my website coachingwithdebbie.com where you'll find a link to sign up to my weekly newsletter so that you get any resources I mention in my episodes directly to your inbox! All the links are in the show notes. Links and Resources: www.coachingwithdebbie.com/podcast Working Mum to Business Mum Facebook Group Facebook Instagram Twitter If you like this podcast it would really help me a lot if you can share it, rate and review it, and if you don't want to miss the next episode then hit that subscribe button! Until the next episode, wishing you all the best!
Transcribe →Three Ways to Nurture Your Audience
Apr 20, 202200:12:47Tap to summarizeIn episode 21 of Working Mum to Business Mum we're back on to my unique JOURNEY Method with the next stop of N for Nurturing. You have built up a following on your social media, have a lot of visitors to your website and a decent email list, but how do you keep them engaged and interested in what you have to offer? Episode Snippet: "Nurturing your audience is really important, I would say even more important than actually growing it. You want to ensure that the people who have shown an interest in you stay engaged so that when they are ready for the transformation you have to offer, they know exactly what that is and how to get in on the action." To finish up, here are your top takeaways from today's episode: There are many ways to nurture your audience – social media, blogs and your newsletter. Having a strategy for all three is a great way to ensure consistency and building that know, like and trust factor. Get maximum bang for your time and effort by repurposing your content. Ask questions! People will more likely reply to a question or prompt. By engaging with your audience, you can really get to know what matters to them and use it plan future content to offer even more value. Quote of the episode: "The size of your audience doesn't matter. What's important is that your audience is listening." ~ Randy Pausch REMINDER: For my next book club episode, episode 25, I'll be sharing my top ten take aways from the book, Authentic, Aligned and Abundant by the amazing Di Hill. I'd love to hear your insights and will include them in the discussion so be sure to share them with me on my social media channels. Join me next week for episode 22, where we stop at the penultimate stop on the JOURNEY Method – E for Entry Point. I'll be discussing lead magnets and how to get prospective clients to enter your world! Links and Resources: www.coachingwithdebbie.com/podcast Working Mum to Business Mum Facebook Group Facebook Instagram If you like this podcast it would really help me a lot if you can share it, rate and review it, and if you don't want to miss the next episode then hit that subscribe button! Until the next episode, wishing you all the best!
Transcribe →Interview with Lisa Williams - Vision Board Queen
Apr 13, 202200:17:33Tap to summarizeIn episode 20 I introduce to you the lovely Lisa Williams, also known as the Vision Board Queen. Lisa tells us why it is important to have a vision for your life or business and how to go about creating that vision and ultimately making it a reality. Episode Snippet: Because I truly believe that we are all destined to live our dream life. There is no one better or no one who doesn't deserve it and the more people who achieve their dreams, the more it fills my heart with joy Quote of the episode: "Your vision board is the sat nav that you have programmed of how you are going get there." ~Lisa Williams Join me for episode 21, where we will resume our JOURNEY to your dream business with our next stop, N for Nurture. You'll learn why it is important to nurture your audience so that they are ready to buy what you have to offer. Links and Resources Coachingwithdebbie.com Working Mum to Business Mum Facebook Group Instagram Linkedin Email: debbie@coachingwithdebbie.com All Lisa's contact info: Website: www.lisawilliams-lmg.co.uk Lisa's Facebook Group If you like this podcast it would really help me a lot if you can share it, rate and review it, and if you don't want to miss the next episode then hit that subscribe button!
Transcribe →Selling to a Warm Audience
Apr 6, 202200:12:57Tap to summarizeIn episode 19 we're moving on to the next stop in journey with R for Readiness Test. You have used what you know about your ideal client and their biggest pain point to craft your unique solution, but now you actually need to get them to buy what you're offering. A Readiness Test is a great way build that know, like and trust factor. It also allows you to test out your unique solution and get feedback from your ideal client which you can then use to further improve it. Episode Snippet: With your Readiness Test you are able to show case one to three core elements of your high-ticket unique solution so that your ideal client can understand in more detail what you have to offer. To finish up, here are your top takeaways from today's episode: A Readiness Test allows you to move an interested audience to a warm audience. It allows you to offer value and show case some of the core elements of your high-ticket unique solution. It allows you to talk about your high-ticket unique solution in a non-salesy way. Your Readiness Test will form part of your wider marketing strategy. Quote of the episode: "We're living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value." ~Pete Cashmore Links and Resources: www.coachingwithdebbie.com/podcast Working Mum to Business Mum Facebook Group Facebook Instagram Twitter Join me next week for episode 20 where we'll be taking a break from the JOURNEY Method, because it is a guest interview episode! And I'm delighted to have the Vision Board Queen herself, Lisa Williams, to discuss why having a vision is important and how to go about making it a reality! Lisa will be offering some real gold nuggets to help you achieve your dreams! If you like this podcast it would really help me a lot if you can share it, rate and review it, and if you don't want to miss the next episode then hit that subscribe button! Until the next episode, wishing you all the best!
Transcribe →How to Create an Irresistible Offer
Mar 30, 202200:13:23Tap to summarizeIn episode 18 we're moving on to the next stop in my JOURNEY Method with U for Unique Solution. Once you have identified your ideal client and their biggest pain point, you want to be able to offer them a solution that they just cannot refuse. Episode Snippet: A unique solution, in terms of what I teach, is the offer you have that will address your ideal client's biggest pain point, while allowing you to create consistent semi-passive income working less hours. It is also often a more affordable way for your ideal client to work with you as they may not be ready to commit to your premium one-to-one offer at that moment in time. Your top takeaways from today's episode: Having a unique solution such as a group program or course allows you to offer transformation to your ideal clients in a more affordable way for them. Running a group program or online course allows you to work on a one-to-many model which saves you time. Whilst there is a lot of time and effort at the start, but once it is created, you can sit back and relax. Keep some value back for your premium one-to-one clients. Clients by transformation not courses. Quote of the podcast: "What you make and what you sell is not what people are buying. Don't confuse features with the transformation." ~David Brier Crafting your unique solution is a great way to generate consistent, semi-passive income giving you back your time and freedom to do the things you love! As always, you can find me on all the usual social media channels and in my Facebook group: Working Mum to Business Mum and of course on my website coachingwithdebbie.com where you'll find a link to sign up to my weekly newsletter so that you get any resources I mention in my episodes directly to your inbox! All the links are in the show notes. Join me next week for episode 19 where we'll move onto the next stop of your JOURNEY to starting or growing your business – R for Readiness Test. From here on in on the JOURNEY things get a lot easier and build on the first three stages! Links and Resources: www.coachingwithdebbie.com/podcast Working Mum to Business Mum Facebook Group Facebook Instagram Twitter If you like this podcast it would really help me a lot if you can share it, rate and review it, and if you don't want to miss the next episode (which will be released weekly) then hit that subscribe button! Until the next episode, wishing you all the best!
Transcribe →Know Your Ideal Clients' Biggest Pain Point
Mar 23, 202200:11:20Tap to summarizeEp 17 – Identifying Your Clients' Pain Point In episode 17, we're moving on to the next stop in journey with O for One Problem. Now that you know why it's important to have a niche in business, we take it a step further by selecting your ideal client's biggest pain point. Episode Snippet: "Sure, you could solve all their problems, but by focussing on one problem you can refine your messaging and it will help with the next step on the journey – crafting your unique solution." Quote of the podcast: "No matter how knowledgeable and enthusiastic you are, if you do not solve the problem you will not satisfy the customer." ~ Shep Hyken So here are your top takeaways from today's episode: You are able to refine your messaging even more to help them feel that you truly understand them. You will most likely solve other, smaller related problems. It makes your discovery or sales calls easier. Your clients are clearer on what they DO want and goal setting becomes much easier. You are able to craft a unique solution that offers transformation. Knowing your ideal clients' biggest pain point really does make so much sense for you and your business. You are able to focus your time and attention on understanding your ideal client, but more importantly, craft that unique solution that will make you stand out from the competition! Join me next week for episode 18 where we'll move onto the next stop of your JOURNEY to starting or growing your business – U for Unique Solution. This is where the fun really kicks in and you can let those creative juices flow! As always, you can find me on all the usual social media channels and in my Facebook group: Working Mum to Business Mum and of course on my website coachingwithdebbie.com where you'll find a link to sign up to my weekly newsletter so that you get any resources I mention in my episodes directly to your inbox! If you like this podcast it would really help me a lot if you can share it, rate and review it, and if you don't want to miss the next episode then hit that subscribe button! Until the next episode, wishing you all the best!
Transcribe →