Podcast
Writing and Podcasting Advice
Hosted by Felice Gerwitz · EN
Want to write a book? What about podcasting? During the weekly episodes of the Writing and Podcasting Advice Show, Felice Gerwitz shares her long term experience in the publishing industry and as an author consultant.
11episodes
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Publishing Kids Books
Nov 21, 201900:13:27Tap to summarizePublishing Kids Books ~ Episode 22 Have you wanted to publish books? What about publishing kids books? Today my guest, Autumn McKay has successfully published books along with her husband, Seth. These books are geared for little ones and she shares her journey with you! Thanks to our sponsor Ultimate Christian Communicators Conference Publishing Kids Books Top Tips: An idea that resonates with your buyer – in this case the author, Autumn McKay is a teacher who geared her books currently for kindergarten and younger. In addition, her engineer husband also wrote coloring books. Coloring books – great idea, because they are consumed. Consumable books are a great way to generate additional sales. Traditional vs. Self-publishing? Traditional publishers still want authors to market their own books, and the McKays decided it was in their best interest to self-publish and keep all the profit. Instagram is a way the book is marketed and a way to gather emails. Call to action – whether you are on an interview, speaking before groups of pre-school moms, or even on social media giving away something helps. Autumn used a lead magnet – giving the listener a “taste” of what her books are like in exchange for an email to add to her list. She can then give special promotions and more. Here is a call to action Autumn used as a lead generator. Email lists are important, they are a way for the subscriber to learn more about the author and what the author offers. Giving the listener a PDF of books – here is an example of what Autumn’s books: BestMomIdeas Book Page PDF You may want to check out Felice’s book, Information In A Nutshell Writing and Publishing: The post Publishing Kids Books appeared first on Ultimate Christian Podcast Radio Network.
Transcribe →Communication Coach
Nov 15, 201900:25:01Tap to summarizeInside The Mind of a Communication Coach with Special Guest, Marnie Swedberg Have you wondered what a communication coach does, well with Marnie Swedberg is an expert. Do you wish you had a ministry or were a speaker? Marnie gives you great information that will launch or grow your career. Thanks to our sponsor, Media Angels host of the Ultimate Christian Communicators Conference. Do everything for the glory of God! Marnie is a coach and mentors communicators. Learn more about Marnie at Marnie.com What is your focus and what did God create you to do? Cause we all want to do everything or what somebody else is doing, but what God wants us to do is what he created us to do. Marnie has learned this and her business focus is to help authors and speakers to achieve their best. The Ultimate Christian Communicators Conference is the place to be in February and Marnie will begin a session with teaching about powerful speed networking and getting the most from your introduction. She will share how one of the most powerful ways to meet and be remembered by people that you just meet. We discuss: How do you build your ministry? Learn the keys to communication? What can a communication coach teach you? Building a solid foundation with God – God is in the driver’s seat. Collaboration and networking component What is your role as a Communicator: Insider strategies and tips focus on targeting your topics, titles, and descriptions in order to capture the attention of your focus audience. Publishers, producers, and planners work with people all the time. Do you know how to position yourself so that you get noticed? What if you want to be on a guest blogger or a guest on a podcast? These are things you will learn at the Communicators Conference. You will learn about ways to explode your audience with targeted topics, titles and 30-word wonders as well as so many other things. There is a skill to bubbling to the top of the pile. And that’s where Marnie works with the speakers over at women’s speakers.com. My goal is to help women get ready, get seen and get booked because those all three are critically important. And that’s what we’re going to be doing at this conference to work on the publicity piece. Coaching for Communicators is important if you want to take your message to a new level. Marnie will do some in-person coaching. Sometimes it seems like you might be going down a rabbit trail. But honestly that’s how God holds the world together. If you look at the world it’s like this big web and that’s how women’s minds are. Our minds are like a huge web and it’s this big rule of you know electrical connections and everything’s connected to everything else. These coaching, the group sessions are so powerful. So I’m going to be doing two of them. One of them just on your basic speaking ministry, what are your most pressing questions and the other one on the international focus, how to, how to think about going global. And it’s a, it’s a specific session as well. Like it’s going to even include like a packing list for when you’re traveling to an impoverished nation. I mean we’re going to get detailed as well. How to think about it. When you actually get to opportunity to meet these people in person, to actually connect with them, eye to eye, to see their body language, to have a hug, to hold hands and pray together. This is a whole different dimension. And I think one of the things I’m most excited about is the opportunity for networking and collaborating at this next level where yes, you can reach out to people by email. And I have so many great friends who have never yet met face to face and some of you are coming to the conference. I’m so excited. But for those of you who can’t decide, just pray about it, just ask God, is this, is this something that I should be attending? Learn more at the Ultimate Christian Communicators Conference.com The post Communication Coach appeared first on Ultimate Christian Podcast Radio Network.
Transcribe →Learning At Conferences
Nov 7, 201900:26:03Tap to summarizeLearning At Conferences Episode 20 – with Cindy Rushton Are you ready? Cindy Rushton’s back! Learning at conferences is important but so much more important if it is live! Join Felice Gerwitz and Cindy Rushton as she shares what she learned at a recent event and how wonderful the connections were, and what she learned. So much great information for you! Thanks to our sponsor – Thanks to our sponsor, Media Angels host of the Ultimate Christian Communicators Conference. Want to connect with Cindy? Cindy Rushton’s Website – CindyRushton.com Facebook Page – Stepping Up To Your Call Why attend a live conference? Learning at conferences takes center stage in person! Here are some things that may help you! Pay ahead – it is easy to have excuses of why you can’t go. Plan effectively – take notes but plan to implement. 31-day challenge ahead of time – get your mindset right! Connections – a great way to meet people. Connections on groups such as Facebook. Conferences, especially learning at conferences when it comes to live events are time and money commitment. When you are invested you tend to want a return on your investment and that is why you will take special care in learning, and actually using the information. Live events challenge you. They introduce you to the mindset of a winner. A winner’s mentality. Many times we want to remain humble and have humility – I get it! But it also means we must focus on succeeding and working smart! Be sure to connect with Cindy on her Facebook group for the encouragement you need. The post Learning At Conferences appeared first on Ultimate Christian Podcast Radio Network.
Transcribe →Humor and Speaking Meet Tina Levene
Oct 24, 201900:31:55Tap to summarizeHumor and Speaking Meet Tina Levene ~ Episode 19 Are you funny? Do you use humor and speaking as a combination that helps your audience engage and become captivated with your teaching or subject? Today a special guest, author, and featured speaker at the Ultimate Christian Communicators Conference, Tina Levene shares her secrets with you! Thanks to our sponsor, Media Angels host of the Ultimate Christian Communicators Conference. Tina Levene is a survivor! She had a traumatic childhood and has learned resiliency and strength that only can be attributed to God and her faith! She shares that after she became sober and clean in college at twenty-three years old from alcohol and drugs, she had a spiritual awakening. She believes God saved me her from money situations, nightmares, etc. and realized the love of God. She has put all that energy into her ministry that has been active for twenty-one years! Tina is the author of five book and is passionate about encouraging others to succeed. In 2012 she started writing and journaling on scraps of paper and this ended up in her first book. Her friend, a Christian publisher encouraged her and gave her “permission to write a book” and said he was gonna publish it! It took fourteen years to actually sit down to write this book–actually I wrote it within a couple of months and it was published. It was really Holy spirit driven. Tina has a great sense of humor that is very clean, and she transferred all of those gifts into her ministry. She is also an inspirational speaker. Learn how she uses her sense of humor and speaking to motivate women! Connect with Tina Levene Here is a complete list of Tina’s topics on the conference website here. Tina is a featured speaker for the Ultimate Christian Communicators Conference and she is going to talk about: How to energize any audience engagement or moment. Humor and Speaking Here are some of the points I speak about with Tina, and she is an expert on humor and speaking. Tina loves to make people smile and laugh. Takes coordination to organize those faults and the visions because comedy is it. Her speaking is a ministry. Audience participation. Something the audience needs to hear Humor heals Allow the audience to loosen up and have a good time Audience engagement Inspires and empowers the audience Gives them the tools they need Helps them to read the audience when they are speaking Tina will teach some of the elements to using your own brand or sense of humor and speaking to engage the audience. The post Humor and Speaking Meet Tina Levene appeared first on Ultimate Christian Podcast Radio Network.
Transcribe →Successful Blogging and Marketing Meet Jimmie Quick
Oct 17, 201900:19:11Tap to summarizeSuccess Blogging & Marketing with Felice Gerwitz and Jimmie Quick Episode 17 Do you want successful blogging and marketing advice? In this episode, we take a look at what it takes to be a success in regard to your online presence with a featured conference speaker, Jimmie Quick, and Felice Gerwitz Thanks to our sponsor — The Ultimate Christian Communicators Conference Jimmie Quick began as a blogger. She was a stay-at-home mom who was homeschooling my daughter. She was living abroad and serving as a missionary in Asia. She had just started blogging and over time it grew and grew and grew. When her daughter was in high school pretty much an independent learner, I was making a full-time income, working full time from home, doing marketing in the homeschool niche. She is very thankful for being able to work at home and help companies that I really believe in. I believe Here are Jimmie Quick’s Featured Conference Topics. Successful Blogging and Marketing Begins with a Blog Jimmie shares that so many people that begin to share their message with the world start with blogging because it is a low cost platform. It’s a great way to extend your reach. It’s for people who love to write and would like to do it daily Even if you have begin small there is always room for improvement. Blogging allows you to have an audience. It can begin with your life experiences. Remember to connect with your audience. Marketing: The language of blogging is also what slows people down. Understand the anatomy of a perfect blog. Understand SEO (search engine optimization) It is important to understand social media. The key ones for bloggers are Pinterest, Facebook and other social media platforms. Learn how to use email marketing. Keep an editorial calendar. Weekly posting is the minimum for a blog. Outline with purpose. Not just random ideas but a deliberate plan based upon keywords that you want to be found for in a search. The Power of Email Marketing Email marketing is important and Jimmie will discuss leveraging the power of email marketing. Get a vision for building and then nurturing a list and then what to do with those people. The secret sauce of this talk is going to be auto-responders. Some people call them drip campaigns. The importance of follow-up A subscriber is like “milk” not “yogurt.” It takes a mind shift that a lot of people, especially Christians really struggle with because they don’t want to appear pushy. They don’t want to be salesy, but yet they have a business, they want to sell something, they want to reach the world with their message and they know that the worker is worthy of his wages and they want to get paid for this thing, but they are afraid to ask for money. They’re afraid to put a price on it. And, and the, so it’s really these issues about money and value and being pushy and being salesy. So we’re going to really delve into that and see why. If you have a message that you need to be, you need to push through your fear of being, pushing it, pushy and you need to get it out there. You are not harming people or offending them. It is a mind shift and I think you know, once you grabbed onto these principles and you really absorb them and then you just start looking at your ministry slash business through these lenses everything becomes clear, the path becomes clear and you understand, ah, this is what I need to do next. And hopefully, that’s what all of the attendees at this convention conference are going to leave with. You know, a clear vision of these are the next steps I need to take. The post Successful Blogging and Marketing Meet Jimmie Quick appeared first on Ultimate Christian Podcast Radio Network.
Transcribe →Conference Speaker Meet Meredith Curtis
Oct 10, 201900:20:31Tap to summarizeConference Speaker – Meet Meredith Curtis Episode 16 Meredith Curtis attended a conference where I was a featured conference speaker. She had dreams of becoming a published author! Fast forward many years later and not only did Meredith realize her dream, but she also is a speaker herself! In this episode learn what it takes to become a speaker! Thanks to our sponsor the Ultimate Christian Communicators Conference – visit the website here. Many authors would love to be a conference speaker. How does an organizer select the best speakers? It is a matter of the needs of the conference but also the information the speaker submits. If you want to attend an amazing conference sure to bring your business to the next level, listen to this show. Meredith attended a conference seminar on writing and publishing. Her daughters brought her by my booth to introduce me to her and she purchased my book. She was so excited about writing her own curriculum that she used for her own children and others. The talk inspired her to begin her own company, Powerline Productions and print her own books! Not only that–but she hosted her own Finish Well Conferences for teens for years in her area. When I was planning my Ultimate Christian Communicators Conference I asked several people I knew to submit talks they would like to present, and Meredith’s ideas really resonated with me. Conference Speaker Sessions: Here are Meredith’s Sessions Prepare Your Heart to Run A Business: The first is as a believer in Jesus, she wants to do it for His glory, and it all begins with what does the Bible says about running a business. The Bible has so much to say about serving others, managing money and even investing, which really is what a business is investing for profit. I talk about how we applied Biblical wisdom to our business and also how we do that in our home. Because our home, is not a country club or an organization, it’s home. God’s Wisdom For Running A Business: Meredith ended up writing a book on Economics to teach others about the economic cycle, and understand when to expand your business, grow it and thrive. And then there are times when the economy slows so you need to pull back, and your sales may go down. Things become more difficult and you can use that to your advantage to streamline, to cut waste and trim excess until you are ready to start expanding again. This allows you to save money for even more growth. Running A Business Debt Free: The Bible says do not despise the day of small beginnings. And I think that’s an important principle when you’re thinking about starting a business because you just start with what you have and what you can afford to spend. One of the principles is to put aside money for your next expenses and you have to think longterm instead of short term. Meredith will be sharing the seven keys to running a business debt-free at the Ultimate Christian Communicators Conference. Meredith and her worship team will be playing live during the conference and be on hand to pray for the attendees–if anyone would like prayers. This conference is happening because we want to support you and your calling, whether it is to write a book, speak at a conference, have your own podcast, be a consultant or coach for others or travel the world in ministry. Whatever that is, we are here! All are welcome! The post Conference Speaker Meet Meredith Curtis appeared first on Ultimate Christian Podcast Radio Network.
Transcribe →Attending Conferences
Sep 25, 201900:20:59Tap to summarizeFive Tips For Getting The Most Our of Attending Conferences – Episode 13 With so much information online should you attend an “in-person” conferences? In this episode, Felice Gerwitz shares how a recent and past conferences have taught her so much she can implement today. Thanks to our sponsor, Media Angels host of the Ultimate Christian Communicators Conference. I’ve attended many conferences in my life, upwards of fifty, and at some of these, I was a featured speaker. However, in all of that time, I realized, when I was an attendee that I didn’t have a working plan of what I expected to get out of the conference. How many of you have attended a conference or even a meeting and didn’t even have paper? Maybe you thought it would be provided, maybe you thought you could borrow some, yet do you realize that is a subliminal message (to yourself) that you are not there to learn. Are you teachable? I’ve met some people that are smart intellectually and think they can figure it out or have all the information they need, perhaps you’ve met people who do not take feedback to heart. Just this week I attended a conference and truthfully I wasn’t attending it to learn, but to meet people and to see how this conference was run. And, I left pleasantly surprised. First, let me back up – I am pretty teachable. I love to learn and I am what I call a perpetual student. I read science abstracts if I want to learn something about a particular discovery or a study that was done, I interview people who are knowledgable in an area I think my listeners could benefit, and I am … well, a student. So, while I wasn’t attending *not* to learn, I started off the morning sessions with a small notepad I keep in my person instead of my laptop or spiral notebook I had in the car. I listened and it wasn’t until about forty-five minutes into the sessions that I started to take notes – jotting down ideas, shaking my head and agreeing or being sparked to think of something to do later – an action point. I did go to the car after the lunch break to get my notebook to take notes. If you haven’t listened to my podcast on making connections listen to this here. And, that is what I want to talk to you about today, how to attend a conference, a meeting or even a webinar and get the most out of it! The conference I attended was particularly for speakers but it extended to people in business, sales-people, real-estate, authors, investors, etc. One of the comments on the website before attending was to dress your best (the mantra: “dress for success”) and I decided on a lace top with one of my nicest pair of linen pants, matching purse, pearls and other jewelry. Understated but elegant. As expected, some people were in business suits, others looked nice but not dressed up. But, this request to dress up set the tone that this was serious and worthwhile. Here are Five Tips to getting the most out of conferences. Plan to be dressed up, not over-the-top — but professional – for yourself and your mindset/ outlook more so than for others. (tell about the lady with red hair) Plan to take notes – if you have this mindset you are planning to learn. After the conference type up the notes, review action points and plan when you will implement these things. Make action points. As you take notes think about some things you can implement, even if not in the immediate future. (Box) Bring business cards. This is a must. Try to meet as many new people as possible and get their cards as well. Or, have a pad and ask for their name and email – keep in contact. Meet the organizers, thank them and be sure to complement when warranted. One other thought – not necessarily in my top five. I am an impulse buyer. I know this about myself. I decided before attending that I would not purchase anything. Not a book, not a class on DVD and not a private consultation or even learning retreat. That doesn’t mean I won’t do this in the future, just not right now. Why? Because of my time constraints. I know myself and I know when I can and can not do one more thing. This doesn’t mean you shouldn’t go with an idea of buying. It just means to know before you attend what you plan to do! Some of my action plans after attending this and other conferences: Create a how-to-podcast self-paced class. Create an ebook that I will first sell, and then give away as a freebie on my website. Create several marketing videos for my upcoming Ultimate Christian Communicators Conference So, friends, I hope this has inspired you to really listen and be ready to learn when you attend a conference, webinar or even, perhaps listening to an inspiring podcast that to get the most you need to have an attitude of learning! The post Attending Conferences appeared first on Ultimate Christian Podcast Radio Network.
Transcribe →Interview Tips
Sep 13, 201900:22:27Tap to summarizeInterview Tips To Improve Reach ~ Episode 12 Do you want to be one of those guests that get invited back? Here are some interview tips to help you improve the chances of not only getting invited back but improving your reach with the podcast guests. Thanks to our sponsor Media Angels – host of the conference, Ultimate Christian Communicators Conference, a one-of-a-kind in-person mentoring event to help you boost your writing, blogging, coaching or speaking. Have you listened to a podcast and thought – wow, that guest is great, I want to learn more about them, I want to check out their website, follow them on Instagram or just connect with them? Well, if you have that is the sign of a great guest. A guest is someone who connects with the host and directs the conversation in a way that helps them shine. Today I’ll share some of my interview tips to help you be a guest that people want to know. An interview should be informative, teach the listener something and be engaging so that your expertise and personality shine. It shouldn’t be forced, hurried or rushed. It goes without saying that before you accept an interview you should be prepared and have everything you’d like to say in bullet point. Do you know why you want the interview and what you plan to say? Do you have a list of questions from the host or did you provide them? Do you know if this is an audio, video, or if you need some type of special equipment? I invite you to listen to the podcast, “Getting An Interview,” for more details on how to get an interview and best practices for that, but here is the list I use to prepare for interviews I’ll give on other podcasts. I have a question for you. I actually have several questions and this is something that I would like you to think about if you want an interview. Do I know something about the show host? Have I listened to previous shows? Did the show host ask me for a topic? Is the topic I gave something that I feel passionate about and can use it to my advantage to show my expertise? If the show-host asked for a specific topic outside of my area of expertise, can I make it work, do I know enough to sound informative? Did I ask for a set of questions? If not, did I provide these questions? Do I know if I need special equipment (good headset or microphone) if it is on the computer? If it is call-in only, do I have a clear connection and good cell or land-line service? Do I have the number or website link? Do I have the software needed on my computer? Did you send a headshot or logo, and your bio? Do I have a call to action to the guests? Something that encourages them to connect with me. (Examples are given on the audio.) Do I have a book, blog or website and a link or landing page to send the listeners? To be a guest you need to think quickly if the host throws you a question you don’t know. If it is something you can not answer here are some options that work: Thanks for that question, but truthfully it is outside of my area of expertise. I appreciate you asking, and I can email you those website links after this interview so that you can have it available for the listeners. That is a great question, and if your listeners connect with me on______ (Your website, Facebook, Instagram, etc.) I can share the answer there. Any of these gracious replies will work! What if the host says something negative and you disagree? (I’ve had this happen with a guest.) Interrupt as soon as you can to clarify your position. If it is not egregious, let it go. Correct the host kindly. Something like, “In my experience, I’ve found…” or “I can only respond to that statement based upon my own experience…” OR if you are the host – like I was, I edited that section out! (Explain some faux-pas from recent guests!) One thing that a good guest will do that endears me quickly is to answer emails promptly. Sure, over the weekend may have a delayed response, but typically if a host asks for a headshot, a bio or other pertinent information and you lag behind getting it to them, it can make you appear unorganized. That’s it! You are on your way to being a great guest using some or all of these interviewing tips! If you have something that would pertain to this particular podcast, reach out and contact me. The post Interview Tips appeared first on Ultimate Christian Podcast Radio Network.
Transcribe →Getting An Interview
Aug 27, 201900:15:26Tap to summarizeGetting An Interview ~ Episode 11 Want an interview? Well, if you are an author, have a service or sell a product this is a great way to let people from all over the world know about what you have to offer. Thanks to our sponsor! Ultimate Christian Communicators Conference. Learn more here. How Do You Get An Interview? I’ve met people and in the course of a conversation I’ll say, “Hey, can I interview you? I’d love to interview you about ____, my audience would enjoy what you have to say!” Believe me, this happens rarely. But I am approached online often by people I don’t know. What I have learned is people with a book, a product or a service often approach me in a way that is not going to get them an interview on my podcast and I host several! So if you have something that you want to share, this is important information for you. I have a question for you. I actually have several questions and this is something that I would like you to think about if you want an interview. Why do you want that interview? If you’re going to say, I want to make money, then that is a sure fire way to fail. I have found that if you don’t have passion-passion-and-passion, you can’t fake it and if you’re on an interview and you’re not excited about the topic and you don’t have a lot to bring to the table, it’s going to show. What do you have to share that is unique? I shared with you in a previous episode that I wrote a book on writing and publishing. What makes my book unique? It’s short. You can read it in two to four hours and it’s like having a conversation with me. It is my consultation in a nutshell. You can find it on Amazon. How can you capture the eye of someone who has a platform that you want to be featured on? If you didn’t listen to Episode Nine on Connections, go back and listen to that episode or re-listen to it and you will find the importance of catching the eye of a potential podcaster by following them on social media and connecting with them in that way. Be sure to comment and leave a nice review All this helps. Being unique is important. It can be as simple as taking a complex topic and breaking it down. Like I shared with you about my Information In A Nutshell book and we did this in the second book in the Information Nutshell series and that is written by a CPA who wrote Business Tips and Taxes for Writers and Bloggers. Again, a very short book that is going to be something you can access with information that is going to help you to be successful in your business. The secret sauce in this podcast on how to get an interview is the importance of connections. (If you’ve listened to past episodes, the secret sauce is a little bit of information I’m going to give you that is so important.) This is a surefire way to be seen and to make contact with people who have a platform. For example, Jeanne Burke wrote a book called College Prep Genius. She is the resident expert on the SAT and ACT which are important for college entrance and more importantly, scholarships. She has been on ABC, NBC, CBS, Fox News, and so many more television and radio shows. I’ve interviewed her several times and she is the walking, talking test prep genius. Not only did I interview her, but I offered her a podcast on my network. Why? Because she was the perfect fit and her topic is high interest to my audience. So you know, a lot has been made about a pitch and I’m going to go through that in more detail at some point in another podcast. But I just want to give you a very short example of that, but before I do, I want you to be thinking about this and I’m going to ask you more questions. More Questions! Do you “know” the person that is going to be interviewing you in the sense of you’ve listened to their show, you follow them on social media and remember the secret sauce connection? Is your message a good fit for the person’s show? I can’t tell you the number of times people contact me and they’re not a good fit. Is your message a message that’s not a sales pitch for your product or service. I received something recently from a lady and it was all about selling her book. I really wanted to interview this person, so I went the extra mile and explained to her I needed the “concept” of her product to talk about, not the product itself. She came back with really good information If you answer these questions and you’ve answered them in a way that is giving to others, then we’re ready for the pitch. The first point is to keep it short. Again, I’ll go into this in detail on another podcast. KEEP it SIMPLE: You’re going to keep it simple because you have to grab the person’s attention. Remember your goal and sum it up in a sentence or two at the most, and be sure to tailor the pitch to the person. Know who is receiving your pitch and also what’s in it for me, and I don’t mean me in the sense of you, I mean me in the sense of the person that you want to interview you, they are going to look at it and say, “Gosh, this is a great fit for my audience.” Be sure to do your research! After you write your pitch, read it aloud. Keep it short, maybe four 50 to 600 words at the most, and if you’re going to send that in an email or if you’re talking to somebody, keep it to about 60 seconds. Really fine-tune your message because that is so important. Eventually one of the goals of this platform is to monetize it, to make money, but friends this can’t be the main point. After a couple of years I was able to build my platform to have sponsors contact me. But, this wasn’t immediate so in the meantime Now I have sponsorships, I have nothing against making money because it helps pay the bills–but the people I know that think podcasting is all about making dollars right off the bat are the ones that struggle. Connect with me, and be sure to share this podcast and leave me a star rating on your favorite app! The post Getting An Interview appeared first on Ultimate Christian Podcast Radio Network.
Transcribe →Blogging
Aug 23, 201900:16:02Tap to summarizeBlogging – Episode 10 Blogging is one of those online platforms that takes very little work these days to set up and begin. It is used as a platform for authors, podcasters, and people who believe they have a message that they want to share. In this episode, we will examine blogging and how this can help your online presence. Sponsorship – Ultimate Christian Communicator’s Conference. Many authors are told they must have a blog with a large following to get a book contract and while there is some truth in this, blogs take time, work and good blogs have a ton of social media work that goes on behind the scenes. Blogs crop up daily and I am sure the statistics are frightening. I can write, each podcast I create in the hundreds now are mini-blog posts. They contain the content I will share as well as some well-placed search engine optimization phrases. However, I often find it is easier to podcast than it is to write! Why is this? Marketing. If you are going to blog you have to market. Sorry. It is a sad truth. Many blogs languish because no one knows about them. Some bloggers write to make money, they get readers by giving things away or they talk about deals with links to said deals. Then, their sites are covered with ads with pop up ads and all types of noise so that you can barely read the writing. Are you like me with too many ideas and too little time? If you are considering a blog here is what I’d recommend you do: Reason For Blogging: Purpose Can you write? Do you have a topic you are passionate about? Will you run out of information? How often will you post? The technology of Blogging: Can you set up a website or will you hire this out? Are you a techie? Will you learn? How are your marketing skills? Do you have social media accounts that are for your business/blog? Will you set up an email with an autoresponder? Do you want your blog to succeed? Here is the secret sauce of the day… you must be passionate about your topic and your topic must be original. You can not copy someone else’s blog or style and call it good enough. How many mommy blogs are out there after the Pioneer Woman made it big? I’m sure a ton of copy cat versions. Now Lee films on the Food Network has a bunch of book deals, a store and so much more. She was real, authentic, humorous and now her blog looks nothing like it first did. But that’s okay! It changed and adapted. You can look at successful blogs and say, why is this good or why do I like this blog? In that way, you can figure out a style you can live with and that reflects the five points above. The saying if you build it they will come only works in the theatres. In real life, if you build it (aka a blog) you need to be sure your marketing is top-notch or you will be spinning your wheels. So, here are more questions to ask: The Bottom Line: Will writing this blog take time away from writing a book or podcasting? Will writing this blog be the perfect way to showcase my podcast, service or books? Will I enjoy writing this blog and it is a passion of mine? Will the benefits outweigh the time constraint. Do I have the social media savviness to get the word out? If you begin a blog, stick to it. Give yourself a time limit to get it off the ground and share it with everyone. Don’t give up. Make business cards, hand it to friends, mail them to those you think will benefit. Remember the smaller your niche the better it will go, and have fun with it! The post Blogging appeared first on Ultimate Christian Podcast Radio Network.
Transcribe →