Publishing Kids Books ~ Episode 22

Have you wanted to publish books? What about publishing kids books? Today my guest, Autumn McKay has successfully published books along with her husband, Seth. These books are geared for little ones and she shares her journey with you!

Thanks to our sponsor Ultimate Christian Communicators Conference

Publishing Kids Books Top Tips:

An idea that resonates with your buyer – in this case the author, Autumn McKay is a teacher who geared her books currently for kindergarten and younger. In addition, her engineer husband also wrote coloring books.
Coloring books – great idea, because they are consumed. Consumable books are a great way to generate additional sales.
Traditional vs. Self-publishing? Traditional publishers still want authors to market their own books, and the McKays decided it was in their best interest to self-publish and keep all the profit.
Instagram is a way the book is marketed and a way to gather emails.
Call to action – whether you are on an interview, speaking before groups of pre-school moms, or even on social media giving away something helps. Autumn used a lead magnet – giving the listener a “taste” of what her books are like in exchange for an email to add to her list. She can then give special promotions and more. Here is a call to action Autumn used as a lead generator.
Email lists are important, they are a way for the subscriber to learn more about the author and what the author offers.
Giving the listener a PDF of books – here is an example of what Autumn’s books: BestMomIdeas Book Page PDF

You may want to check out Felice’s book, Information In A Nutshell Writing and Publishing:

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